[Music Artist Guide] Tips To Assist Artist In The Industry Pt.2
This week I am releasing part two of my Music Artist Guide this portions will focus on the business end of things a little.
➡Business/Marketing Plan – As an artist you are a business, and it is never a good idea to just ‘wing it’ when it comes to your career. So you have all this great music that’s ready for the world to hear, now what’s your plan to get it out there? It’s always better to be organized and have a goal. What single are you going to shoot a video for first? Who is your target audience? How many people do you know personally that would be willing to take a listen to your track and spread it around? What music blogs are you in contact with that will post your video? Have you written a press release for your single/mixtape/EP? Is all of your music copyrighted? Do you have money put aside for promotion? Do you have any performances lined up to showcase your new music? It’ seems like a lot to answer at first, but taking out the time to really answer all of those questions will end up saving you a bunch of time and money in the future. Come up with a marketing plan for your current single, and also have a broader plan for your career over the next 6 months to a year. What are your goals? Give yourself deadlines and do your best to abide by them. This industry is far from a nine-to-five job, so expect to make adjustments to your marketing plan along the way, but at least use your plan as a guide.
➡ Budget – This is a word that most artists seem to be afraid of. The word ‘budget’ does not necessarily mean thousands of dollars (although eventually that’s what it takes) it is simply how much money you have put aside specifically for your music or for a certain project that you are working on. You know the saying – ‘It takes money to make money’. The reason why most artists want to get signed is because labels have the money to invest. Record Labels spend 6 figures and up launching new artists. Now, no one expects an indie artist to be able to pay that much money for promotion, but spending a few hundred to a few thousand dollars is the minimal amount you should be spending if you are serious about your career. You might not have the money for huge marketing campaigns like labels do, but it does pay to invest in certain things like email blasts (depending on who it’s from), major magazine placements, promotional packages from marketing companies and websites – then let’s not forget that it costs money to post your music on iTunes, Amazon, etc – and before you can do all of this, you will be spending money on production, studio time, photo and video shoots etc. There’s a lot of money needed in order to really prosper from being an indie artist, but in order for others to invest in you, you must be willing to invest in yourself. Think of it this way, even if you do get a record deal, you STILL have to pay for promotion (but that’s a whole other blog in itself). Just remember, take your time. None of this is impossible; you just have to plan it out properly.
Stay Tuned for Pt. 3 Next Week