#TIDALFACTS 99 Problems But Tidal Ain’t One Says Jay-Z
Most of us could careless about what JayZ and his wealthy friends have going on over there at TIDAL ain’t no body got time to be paying them $20 a month, I don’t mind ads.
The normally private rapper turn mogul rarely takes to social media (this stream of consciousness is only the 4th time this year he’s been on Twitter) decided it was time to drop “facts” about his beloved TIDAL to assure the masses that all is well. But did his series of tweets do more harm than good?
TIDAL is currently NOT winning in the iTunes store and to that Jay Z says Rome, I mean “iTunes was not built in a day. It took Spotify 9 years to be successful…”
Him jumping to social media to defend and address the speculation on who the company is doing paints a picture that they’re not standing on solid ground.
The “Money Ain’t A Thing” MC then boasted about how well the company was doing, “we have over 770,000 subs. We have been in business less than one month,” survey says, however, that is not the complete truth. More than half of those subscribers were there before the celebrity driven “relaunch”. Yup, more than 500,000 of those subs he purchased with his millions when he acquired the Europe-based streaming service. Don’t believe us? Jay Z takes on Spotify with $56 million purchase of Aspiro
Although he tried to bring it all together claiming #TIDALisforALL we’re not buying it. TIDAL is a way for fans to pay their favorite artist more. If I’m already getting what you’re selling for free why would I want to buy it? You can’t trick me into thinking this is better for me…no it’s better for you.
Some were probably enticed by the star-studded news conference Madonna, Kanye West, Daft Punk, Rihanna Alicia Keys and Beyonce, all came together in support of “The first ever artist-owned global music and entertainment platform.”
But most were thinking “nah I’m good” royalty money is lining their pockets but it doesn’t really mean freedom for them to create more unique content exclusively for the one platform. It translates as the rich getting richer but not as rich as they want to get. If Jay Z and his celebrity friends were really thinking about the fans and what they wanted another streaming service that costs more but doesn’t really offer more is not it!
Offering exclusive releases that soon become available on free platforms doesn’t make it anymore appealing either. We’ll wait for that video to drop on YouTube because if the number of subscribers stay this low, artist will have to continue to make their “exclusive” music and videos available by other means.