On this article, I discover 25 of the perfect product classes to promote on Amazon recently and stroll you thru the steps of how one can discover merchandise to promote. I’ll additionally talk about product sourcing choices and instruments that will help you construct and run a worthwhile retailer.
Key Takeaways
The perfect merchandise to promote on Amazon usually have the next specs:
Goal sale worth between $10 and $50
Revenue margin of 25%–35% or larger
Light-weight (together with packing supplies) and low-cost to ship
Sturdy low-maintenance objects which are straightforward to move
Evergreen reputation (which means objects that aren’t seasonal, fashionable, or holiday-specific)
Superior high quality in comparison with the competitors
The perfect merchandise to promote on Amazon are light-weight, sturdy, fashionable, and evergreen as a result of they’re more likely to yield the perfect revenue — which is particularly essential given the price of promoting on Amazon.
As you learn by way of the listing, remember the potential earnings and margins listed don’t account for achievement prices, which differ from vendor to vendor, relying in your achievement technique.
Prime 25 merchandise to promote on Amazon
To get these suggestions to you, I thought-about all of the factors listed above. I then regarded for key phrase search quantity on Amazon and calculated profitability utilizing a revenue calculator. All of the instruments I used are listed after this merchandise’ part.
With these components and qualities in thoughts, think about the next concepts for profitable merchandise to promote on Amazon:
Well being and family
Well being and home items are a cross between private and residential merchandise, which nonetheless makes it class to promote on Amazon. This class stays a key section for Amazon sellers, pushed by robust demand for important wellness merchandise like nutritional vitamins, dietary supplements, and private care objects.
In keeping with Jungle Scout’s The State of the Amazon Vendor 2025 report, 6% of SMB sellers and eight% of enterprise manufacturers recognized well being and family as their major product class — not too overly saturated with sellers but and yielding some good options underneath the Movers and Shakers class within the platform.
With customers prioritizing well being and hygiene, recurring purchases create a gentle income stream. Sellers who concentrate on high-quality elements, sustainable packaging, and robust branding can carve out a worthwhile area of interest.
Enamel whitening strips commonly rank on Amazon’s top-selling magnificence and private care objects. A fast seek for “tooth whitening strips” exhibits 1000’s of every day gross sales, with prime manufacturers producing six-figure month-to-month revenues. On TikTok, for instance, #teethwhitening has over three billion views, with numerous viral movies of influencers reviewing strips. Many customers put up before-and-after outcomes, driving natural engagement and shopper belief.
This merchandise permits for each premium and budget-friendly product positioning, relying in your model technique. And since tooth whitening strips meet shopper demand by providing a simple, DIY, and reasonably priced answer and vendor profitability by being light-weight, having lengthy shelf life, and catering to a broad viewers, these are undoubtedly promising merchandise to promote for Amazon sellers.
Blue light-blocking glasses have lenses with a particular coating that filters out high-energy blue wavelengths. Wearers profit from higher sleep, decreased eye pressure, and a lessened potential for eye harm.
These fashionable merchandise yield a pleasant revenue margin whereas being straightforward to supply, retailer, and ship — making them an incredible selection for Amazon sellers. Plus, the marketplace for these glasses isn’t dominated by established manufacturers, so generic variations are poised to promote.
Magnificence and private care
Magnificence and private care is a high-growth class that continues to draw sellers, significantly SMBs. The identical Jungle Scout report exhibits that it is likely one of the most promising enlargement classes, with 21% of SMBs planning to enter this market in 2025.
Skincare, haircare, and cosmetics stay robust sellers, with shopper desire leaning towards pure formulations and eco-friendly packaging. Price noting is how magnificence and private care merchandise even have the best tendency to go viral, particularly on social platforms the place user-generated content material (UGC) is vital for rising gross sales and engagement. Given the aggressive panorama, distinctive branding and influencer advertising and marketing are going to be your sport changers in standing out.
Should you can differentiate with high quality, branding, and value-added options, magnificence and private care merchandise could be high-margin, evergreen merchandise. With Amazon’s magnificence market anticipated to develop previous $180 billion by 2026, it is a promising area of interest for Amazon SMB sellers.
In contrast to trend-driven magnificence merchandise, cleaning brushes serve a broad viewers — from youngsters coping with zits to adults investing in anti-aging skincare. New product options, like silicone bristles, sonic vibrations, and waterproof designs, assist repeat prospects improve over time.
TikTok and Instagram influencers regularly showcase facial cleaning brushes in skincare routines. The hashtag #facialbrush has over 100 million views on TikTok, with viral movies highlighting deep cleaning advantages.
TIP: This product could be bundled with face cleansers, exfoliators, or serums, permitting sellers to extend common order worth. Many manufacturers efficiently cross-promote brushes with skincare routines, encouraging repeat purchases.
Heatless hair curlers gained reputation as a consequence of a rising shopper concentrate on hair well being, the shift to pure strategies of hair styling, and the viral affect of social media platforms like TikTok and Instagram. Extra persons are ditching damaging heat-styling instruments in favor of safer, extra pure options, and heatless curlers supply an answer that helps keep hair energy, moisture, and shine.
In contrast to high-end curling irons that may value $100+, heatless curlers are reasonably priced and accessible to a variety of customers. In addition they require no electrical energy or technical expertise, making them splendid for busy people, vacationers, and even teenagers experimenting with styling.
This can be a low-cost, high-demand product that may be extremely worthwhile with strategic branding, influencer partnerships, and visually partaking product listings.
Dermaplaning instruments or facial razors are top-selling magnificence accent merchandise and even went viral on TikTok. They had been first used as an in-office therapy carried out by aestheticians and dermatologists. Now many secure dermaplaning instruments could be purchased for private and residential use.
Shoppers are more and more shifting in direction of eco-friendly and plastic-free options, and shampoo bars match this pattern completely. From a vendor standpoint, shampoo bars are light-weight, compact, and don’t require cumbersome plastic packaging, decreasing transport prices considerably. In addition they have a better perceived worth, permitting you to cost them competitively whereas sustaining wholesome revenue margins.
With the rising demand for pure haircare, low competitors for area of interest formulation, and robust eCommerce potential, shampoo bars are a worthwhile and future-proof product to promote on Amazon.
Do you know?
Amazon’s Dedication to Sustainability (Local weather Pledge Pleasant)Amazon actively promotes sustainable merchandise by way of its Local weather Pledge Pleasant badge, which highlights objects that meet environmental requirements. Shampoo bars made with natural, biodegradable elements and plastic-free packaging can qualify for this function, boosting visibility and conversions. Merchandise within the Amazon Conscious line and people with certifications like Compact by Design (which minimizes waste) additionally carry out effectively.
With rising consciousness concerning the dangerous results of UV radiation, extra customers are prioritizing solar safety. On Amazon, spray sunscreens constantly rank among the many top-selling objects within the solar safety class as a result of customers are more and more in search of solar safety merchandise which are handy to use and nonetheless efficient.
Spray sunscreens meet this demand by being a fast and even utility — not needing guide spreading — making them particularly fashionable amongst energetic people.
Whereas sunscreen gross sales peak throughout summer time months, the year-round demand in areas with constant solar publicity ensures regular gross sales. Furthermore, as out of doors actions and journey proceed to rise post-pandemic, the necessity for handy solar safety options like spray sunscreens is predicted to stay robust.
The rise of “chaos packaging,” the place merchandise make the most of unconventional designs to seize shopper consideration, has additionally influenced the sunscreen market. For example, some manufacturers are packaging sunscreen in whipped cream–like cans, producing social media buzz and attracting a youthful demographic. Leveraging such progressive packaging can differentiate merchandise in a aggressive market.
Dry shampoo is a light-weight and repeat-purchase product that constantly options in lists about magnificence tendencies, forecasts, and viral merchandise to attempt — #dryshampoo has over 1 billion views in TikTok! With the appropriate product positioning — akin to eco-conscious branding or influencer advertising and marketing — you may generate constant gross sales and buyer loyalty on Amazon.
The worldwide dry shampoo market is projected to succeed in $8.09 billion by 2030, rising at a CAGR of 12.4% from 2025 to 2030. This development is pushed by rising demand for handy, time-saving hair care options amongst busy professionals, vacationers, gym-goers, and sweetness fanatics.
Just like the earlier magnificence merchandise listed, make-up wipes are evergreen and a robust recurring buy on Amazon. Since this class’s gross sales are enormously influenced by UGC in social media, it’s value noting that TikTok customers normally function make-up wipes which are biodegradable and delicate pores and skin–pleasant, with #makeupremover surpassing 500 million views. The important thing to standing out on this house is providing eco-friendly or dermatologist-approved choices.
Dwelling and kitchen
The house and kitchen class is likely one of the most worthwhile and established niches on Amazon, with 11% of SMB sellers naming it their major product class. Its reputation stems from the huge vary of merchandise that attraction to just about each family, from storage options to kitchen devices.
Moreover, 17% of SMBs plan to increase into this product class this 12 months. And because the class shouldn’t be restricted to new sellers, it provides a decrease barrier to entry in comparison with different niches. Most merchandise additionally don’t have difficult necessities and are straightforward to fabricate or supply.
I featured this merchandise final 12 months as effectively, and it’s a well known undeniable fact that insulated vacuum tumblers have turn out to be greater than a passing pattern ever since individuals began embracing reusable bottles as a solution to keep away from plastic. These tumblers have an extended lifespan and are hygienic and transportable — you may convey them wherever and maintain your drink sizzling or chilly for lengthy intervals of time.
You don’t even must do loads of market analysis to validate how nice a product thought that is — nearly everyone you realize may already personal one in all these tumblers. You simply want to seek out high quality and competitively priced merchandise.
There’s a rising dwelling espresso tradition: customers are searching for methods to recreate café-quality drinks. Search curiosity in “milk frother” has remained constantly excessive, with spikes round vacation seasons. Handheld milk frothers have turn out to be fashionable amongst espresso fanatics in search of to recreate café-style drinks at dwelling.
A handheld milk frother is compact, straightforward to ship, and has low return charges in comparison with fragile kitchen objects.
On TikTok, #silkpillowcase has over 200 million views, with influencers selling its advantages for decreasing hair frizz and stopping wrinkles. Main magnificence bloggers and dermatologists usually endorse silk pillowcases, resulting in elevated credibility and demand.
Silk pillowcases meet all my necessities for an incredible product to promote on Amazon. It has excessive revenue margins — premium branding (e.g., eco-friendly packaging, luxurious presentation) permits for even larger pricing and repeat purchases. Moreover, since they’re light-weight, silk pillowcases qualify for low-cost FBA transport, making them splendid for maximizing revenue. Lastly, they don’t require batteries, complicated packaging, or frequent returns, decreasing operational complications.
Glass meals storage containers examine all the appropriate packing containers: excessive demand, premium pricing, sustainability tendencies, and social media virality. These are non-seasonal and cater to meal preppers, eco-conscious consumers, and busy households, guaranteeing constant year-round gross sales.
These have been a TikTok and Pinterest sensation because of the meal-prepping and group tendencies. Hashtags like #mealprep have over 16 billion views on TikTok, regularly that includes glass containers as a must have for portion management and wholesome consuming.
Many profitable sellers private-label glass containers, which means there’s nonetheless room for model differentiation with distinctive options like bamboo lids, compartmentalized designs, or leak-proof seals.
As extra individuals concentrate on decreasing display screen time earlier than mattress, digital alarm clocks have surged in reputation as a substitute for utilizing smartphones. Sensible alarm clocks with dawn simulation or white noise options carry out exceptionally effectively, with Amazon’s bestsellers on this class seeing 1000’s of every day gross sales.
Electronics
The electronics class is a tough one as a result of it’s dominated by massive, established manufacturers — and nearly all of top-selling electronics are bought by Amazon itself. It’s a high-demand however aggressive class, with 9% of enterprise manufacturers and eight% of SMB sellers specializing in this market.
Equipment like cellphone chargers, Bluetooth headphones, and sensible dwelling devices supply robust revenue potential when positioned effectively towards main manufacturers. Given the character of electronics, sturdiness and product high quality are essential to decreasing return charges and sustaining constructive critiques.
For novices to achieve this division, it’s greatest to discover a area of interest accent product. Fortunately, items that match this description nonetheless fly off the digital cabinets — akin to these high-ranking product concepts.
Over-ear headphones have skilled a resurgence in reputation in comparison with in-ear choices like AirPods due to their superior sound high quality, enhanced consolation, prolonged battery life, superior options, and evolving shopper tendencies — they’re significantly appropriate for actions requiring prolonged use, akin to gaming or long-haul journey as a result of its design distributes stress extra evenly across the ear, decreasing discomfort throughout extended listening classes.
Viral tendencies spotlight aesthetic designs, immersive sound experiences, and budget-friendly options to premium manufacturers like Sony or Bose.
Bluetooth trackers are a low-risk, high-reward product class with constant demand, robust revenue margins, and social media hype. They’ve turn out to be a family staple with prospects usually shopping for a number of trackers for various objects, resulting in repeat purchases and upsells (e.g., bundle packs or equipment). Journey influencers, mother and father, and pet house owners regularly showcase them as must-have devices, driving natural curiosity and elevated Amazon gross sales.
With new options like GPS integration, rechargeable batteries, and AI-powered alerts, sellers can differentiate by providing longer battery life, waterproofing, or compact designs. Personal labeling alternatives additionally exist to construct model recognition amongst rising competitors.
Instruments and residential enchancment
With 6% of SMBs promoting on this class, I nonetheless see a gentle demand, particularly amongst DIY fanatics and householders. Sturdy, easy-to-use instruments and {hardware} equipment that cater to each professionals and residential customers can carry out effectively on this class. Clear directions, high-quality supplies, and aggressive pricing are important for standing out.
As aesthetics proceed to play a big function within the virality of a product (and of influencer posts), LED strip lights have turn out to be a staple in widespread influencer backgrounds. On TikTok, LED strip lights have gone viral, with the hashtag #ledstriplights garnering roughly 67,000 posts. Creators showcase progressive methods to make use of these lights, inspiring viewers to include them into their very own areas.
Past being a passing pattern, LED strip lights are already a longtime evergreen product. Their power effectivity, customizable options, and ease of set up have made them a constant favourite amongst customers in search of to boost their areas.
Much like LED strip lights, the sundown projector lamp is a viral product from TikTok. These lamps rework and improve residing areas by casting heat, ambient lighting that mimics a sundown — as a result of as I’ve talked about, as of late, it’s all about aesthetics.
The flexibility of projector lamps makes them appropriate for various areas of the home (and even exterior) — bedrooms, residing rooms, and inventive studios — making them interesting to a broad buyer base searching for each operate and aesthetics.
Sports activities and outside
Sports activities and outside is an evergreen market, benefiting from year-round demand for health and leisure merchandise. 5 p.c of SMB sellers presently concentrate on this class, with 10% planning to increase into it in 2025.
Objects like resistance bands, water bottles, and out of doors gear stay robust sellers. With elevated shopper curiosity in health and out of doors actions, sellers can succeed by providing light-weight, transportable, and high-quality merchandise with robust branding.
Polarized sun shades scale back glare from reflective surfaces, making them splendid for driving, fishing, out of doors sports activities, and on a regular basis put on. Their buyer base consists of out of doors fanatics, athletes, commuters, and vacationers searching for clearer imaginative and prescient and eye safety. With types starting from sporty to trendy, they attraction to a broad viewers and are a year-round necessity.
On Amazon, polarized sun shades constantly rank within the top-selling eyewear class. TikTok has additionally fueled viral curiosity, with #polarizedsunglasses amassing thousands and thousands of views. Their light-weight nature makes transport cost-effective, whereas excessive perceived worth permits for stable revenue margins.
The train and health business has skilled vital development over the previous decade, pushed by a world shift in direction of more healthy life and preventive healthcare. This pattern has been additional accelerated by the COVID-19 pandemic, which prompted many to hunt home-based exercise options. In consequence, there’s been a notable improve in demand for train tools and equipment, making them profitable merchandise to promote on platforms like Amazon.
Train mats are a staple in dwelling exercises, yoga, and health routines. They supply cushioning and help for varied workout routines, together with pilates, energy coaching, and meditation. With the rise of at-home health tendencies and distant work, demand for high quality, non-slip, and eco-friendly mats has surged.
Amazon knowledge exhibits that health gear, together with train mats, constantly ranks amongst top-selling classes. Even when the pandemic was lifted (when the rise of at-home health gear accelerated), the at-home exercise pattern remained robust. Mats with distinctive options — like further thickness, alignment guides, or eco-friendly supplies — promote at premium costs with robust revenue margins.
Sensible water bottles monitor hydration, remind customers to drink water, and generally sync with health apps. They’re fashionable amongst health-conscious people, athletes, busy professionals, and tech fanatics. Options like LED reminders, temperature management, and Bluetooth connectivity make them interesting to these trying to enhance their every day water consumption.
These bottles have seen main development within the health and wellness market, with manufacturers like HidrateSpark gaining traction by way of retail and Amazon gross sales.
Kitchen and eating
Kitchen and eating merchandise proceed to be a strong-selling area of interest on Amazon. Shoppers are largely searching for cookware and meals storage options. With 17% of SMBs planning to increase into this class in 2025, there may be vital alternative for development. Thrive on this house by specializing in purposeful, trendy, and high-quality kitchen necessities.
A digital kitchen scale is often utilized by dwelling cooks, bakers, health fanatics, and meal preppers. It helps guarantee correct parts for recipes, helps eating regimen monitoring for weight reduction or macros, and is important for espresso fanatics perfecting their brew. It’s a flexible, evergreen product with year-round demand.
Digital kitchen scales are a best-selling product on Amazon, constantly rating within the prime ten kitchen devices. With over 100,000+ buyer critiques on top-selling listings, the product enjoys a excessive conversion fee. Plus, it’s light-weight, straightforward to ship, and infrequently returned, making it a low-risk, high-margin merchandise for SMBs trying to enter the kitchenware market.
Bottle openers are constantly worthwhile as a consequence of their affordability and excessive gross sales quantity. On Amazon, bestsellers on this class obtain 1000’s of month-to-month gross sales, with multi-pack and custom-engraved choices performing exceptionally effectively. Many sellers improve earnings by providing bundled units with corkscrews or can openers.
Customized and novelty bottle openers additionally appeal to present consumers and collectors, whereas keychain and wall-mounted variations cater to comfort seekers. Since they’re sturdy, light-weight, and cheap to ship, bottle openers match effectively into the Amazon FBA mannequin.
Moveable blender bottles are compact, rechargeable blenders designed for on-the-go smoothies, protein shakes, and meal replacements. They’re a large hit amongst health fanatics, busy professionals, vacationers, and health-conscious customers who want fast diet with out cumbersome kitchen home equipment. With the rising pattern of dwelling health and meal prepping, these blenders have turn out to be a staple in wellness routines, making them a robust evergreen product.
It’s very important to contemplate product restrictions in addition to the extent of competitors surrounding your chosen merchandise. Essentially the most profitable objects don’t go away you competing with well-known, established manufacturers who’re more likely to outsell you, akin to Amazon itself. Items bought by Amazon will all the time have the Purchase Field and aggressive costs, making it troublesome for different sellers to maneuver. Additionally, think about achievement prices, which can largely rely in your achievement technique. Check out these achievement choices, and take a look at our information to every technique:
Methods to seek out greatest merchandise to promote on Amazon
Jungle Scout experiences that 64% of Amazon sellers are worthwhile inside their first 12 months — and one of many greatest components in that distinction is the merchandise they promote.
So how do you select profitable objects to spend money on?
Your first goal is to have a look at what makes an merchandise worthwhile for Amazon sellers. Qualities to contemplate embody ship weight, sturdiness, class reputation, competitors, wholesale worth, Amazon vendor charges, and transport prices. It’s additionally essential to guage demand, in addition to any restrictions which will complicate (or prohibit) sale.
Sure classes appeal to extra gross sales on the platform than others — which is essential to remember as you construct your Amazon model. As proven beneath, well being and sweetness, trend objects, electronics, and different merchandise are anticipated to see vital development within the coming years.
Listed here are steps and ideas for locating profitable objects to promote on Amazon:
Use Amazon gross sales knowledge
Amazon permits anybody to view the most well-liked merchandise based mostly on gross sales knowledge utilizing the Amazon Finest Sellers listing. This listing is a superb jump-off level for product analysis and discovering profitable merchandise concepts.
The Finest Sellers Checklist is organized by normal departments (akin to Child and Electronics) and subcategories of these departments (like Strollers and Headphones). You possibly can toggle between sub-lists to view a number of metrics akin to:
New releases: This shows Amazon listings with a trending upswing in gross sales, in addition to future merchandise quickly to be accessible.
Movers and shakers: The most important gainers in gross sales rank over the previous 24 hours. This listing can level out sizzling tendencies or seasonality.
Most wished for: The objects most frequently added to Amazon Wishlists and Registries. It doesn’t present purchases however nonetheless provides you an thought of buyer curiosity.
Present concepts: The most well-liked merchandise bought as items. This web page is an efficient indicator of greatest sellers inside area of interest classes for a lot of specialty, seasonal, and holiday-related objects.

Amazon’s Finest Sellers Checklist ranks merchandise by gross sales and recognition.
Browse these lists to establish promising classes and merchandise. Search for generic objects that don’t depend on the attraction of a model identify and those who can be straightforward to ship.
Moreover, concentrate on merchandise with which are low priced. For novices, it’s usually greatest to promote comparatively cheap merchandise; this minimizes the monetary threat related to promoting and permits you to diversify your stock. Luckily, nearly all of Amazon’s greatest sellers are usually reasonably priced items.
When you’ve gotten a really feel for shopper urge for food — in addition to some concepts for worthwhile merchandise — you may start key phrase analysis to hone in on the main points.
Conduct key phrase analysis
For an merchandise to maneuver effectively on Amazon, it should be fashionable and simply discovered by consumers. Use key phrase analysis to find out whether or not a possible product has the appropriate steadiness of site visitors and competitors to achieve success.
Amazon’s platform makes use of a proprietary search engine that capabilities equally to Google. Searchers enter key phrases to find listings, and the info from these searches can be utilized to realize invaluable perception into these components.
Discovering high-traffic key phrases with low to average competitors is the perfect system for a profitable product thought.
There are various Amazon vendor instruments designed that will help you just do that. Jungle Scout is an business favourite as a consequence of its sturdy paid options that transcend the scope of key phrase analysis. However when you’re in search of a free device, Magnet2 lets customers seek for two key phrases per day with out paying a dime, and AMZScout provides a seven-day free trial.

Magnet2 is a key phrase researcher supplied by Helium10, a robust suite of vendor instruments for Amazon and Walmart. This function delivers search quantity, pattern information, competitors stage, prime merchandise, and extra.

Jungle Scout’s key phrase analysis device is superior, and the suite comes with a bunch of different options that will help you promote. Pricing begins at $29/month.
These instruments are greatest utilized in mixture with searches accomplished from {the marketplace} itself. Check out the outcomes that every potential product key phrase provides you, together with amount, competing manufacturers, and product specifics (as proven beneath).

Amazon search outcomes pages are nice sources of data on potential merchandise and classes.
Right here’s what to search for when conducting key phrase analysis:
Excessive search quantity: Search product key phrases with 500–1,000 month-to-month searches.
Low competitors: Contemplate the full variety of competing merchandise in addition to the manufacturers making these gross sales (you don’t need to compete towards Amazon itself or different dominating manufacturers).
Straightforward-to-find objects: Prioritize objects that prospects can seek for and listing underneath a number of key phrases and product classes.
Low BSR: Search for comparable product key phrases which have a low Amazon greatest vendor rank (BSR). This quantity represents how regularly a product is promoting on Amazon—the decrease the BSR, the higher the gross sales. What’s thought-about BSR varies by class, however underneath 5,000 is usually promising.
Buyer critiques: Search out comparable product listings with a large variety of critiques and prioritize items with constructive scores.
Contemplate Amazon product restrictions
Amazon imposes a hefty listing of product restrictions that transcend normal FTC guidelines and tips. These restrictions needs to be thought-about when selecting which merchandise to promote, particularly for newbie and intermediate sellers.
Should you plan to make use of Success by Amazon (FBA) as your achievement technique, you should definitely think about their product restrictions along with Amazon’s listing.
Restricted and prohibited merchandise
Amazon’s restricted merchandise embody these regulated by state and/or federal legislation, in addition to objects topic to situation necessities or vulnerable to misuse and misrepresentation.
Some restricted merchandise—akin to tobacco, digital cigarettes, and lockpicking gadgets—are prohibited altogether. However most restricted items are permitted to be bought so long as they observe {the marketplace}’s strict laws, which differ by merchandise.
These necessities are largely easy and easy to observe, so don’t nix a possible product for being on the restricted listing.
The next are on Amazon’s present listing of product restrictions:
Alcohol
Animals and Animal-Associated Merchandise
Artwork – High quality Artwork
Artwork – Dwelling Decor
Automotive and powersports
Composite Wooden Merchandise
Cosmetics and Pores and skin/Hair Care
CPAP Cleansing and Disinfecting Units
Foreign money, Cash, Money Equivalents, and Present Playing cards
Dietary Dietary supplements
Medicine and drug paraphernalia
Electronics
Explosives, weapons, and associated objects
Export Controls
Meals and Beverage
Playing and Lottery
Hazardous and prohibited objects
Human Elements & Burial Artifacts
Jewellery and Valuable Gems
Laser merchandise
Lighting
Lock Selecting and Theft Units
Medical gadgets and equipment
Offensive and Controversial Supplies
Different restricted merchandise
Pesticides and pesticide gadgets
Plant and Seed Merchandise
Postage meters and stamps
Recalled merchandise
Recycling electronics
Refrigerants: Ozone-Depleting Substances and Substitutes
Strike wherever matches
Subscriptions and Periodicals
Surveillance Tools
Tobacco and Tobacco-Associated Merchandise
Warranties, Service Plans, Contracts, and Ensures
Upholstered Furnishings, Bedding, and Different Quilted Merchandise
Ink and toner cartridges
Software program
Textbooks
Past these laws, any objects that declare to be FDA-approved or host the FDA emblem in related photos want to fulfill extra necessities. It’s possible you’ll go to the FDA web site for extra data.
In California, a variety of merchandise are topic to additional regulation. Examine extra restrictions right here.
Should you plan to listing your items for worldwide sale, you might be chargeable for researching and complying with the receiving nation’s legal guidelines and laws.
Pre-approval class necessities
Amazon’s restrictions additionally embody a pre-approval requirement to listing merchandise in sure classes, akin to jewellery, watches, music, collectibles, and extra. The pre-approval course of requires extra time, cash, and energy, and approval isn’t assured, stopping many sellers from dealing in these classes. In keeping with a latest Jungle Scout survey, solely 7% of Amazon sellers are efficiently promoting in restricted classes.
The precise necessities and restrictions are totally different for every gated class and sure merchandise themselves have particular guidelines, however many embody paying charges, passing efficiency checks, and submitting extra documentation.
Amazon’s present listing of restricted classes is as follows:
Postage stamps
Collectible Cash
Leisure Collectibles
High quality Artwork
Vacation Promoting Necessities in Toys and Video games
Jewellery
Be a part of Amazon Subscription Bins
Made in Italy
Music and DVD
Necessities for promoting Automotive and Powersports merchandise
Providers
Sports activities Collectibles
Streaming Media Gamers
Video, DVD, and Blu-ray
Watches
Sony PlayStation Necessities in Video Video games
Your willingness to use for pre-approval will decide the viability of those classes. Promoting in gated classes can provide you a bonus over your rivals but it surely will not be definitely worth the problem for Amazon novices.
Learn the critiques
Evaluations are a make-or-break issue in the case of a vendor’s profitability. That’s why it’s helpful to concentrate on merchandise that generate a wealth of constructive critiques. These critiques communicate to the product itself and the purchasers it attracts, paving the best way for a profitable itemizing.
That being stated, there’s a hidden profit to scouting out less-than-perfect critiques as a part of your product analysis.
One surefire solution to land a profitable product is to fill a niche out there. Amazon product critiques are a tremendously useful useful resource for figuring out shopper ache factors and turning them into listings with a aggressive edge.

This top-selling product that seems underneath the key phrase “Ceramic Mug with Lid” has a serious design flaw.
By sourcing a product that solves the buyer points talked about in critiques, your itemizing is extra more likely to outsell the direct competitors. On this case, a ceramic mug with a lid that’s each microwave- and dishwasher-safe would create robust attraction.
Calculate Profitability
When you’ve zeroed in on a promising product to promote, it’s very important to crunch the numbers earlier than investing. The merchandise you promote should make an incredible sufficient margin to cowl your overhead bills — together with Amazon charges — and nonetheless keep profitability.
There are a variety of instruments you should utilize to calculate a possible merchandise’s profitability. The straightforward, free web site Salecalc permits you to enter granular particulars like product value, transport technique, packaging information, and Amazon vendor plan kind. It then components in Amazon’s varied charges and calculates your potential web revenue, return, and margin.

Salecalc delivers exact calculations.
Different apps can be found that ship this identical operate together with a bunch of separate options that will help you handle your Amazon gross sales. The highest three picks are in contrast beneath.
Amazon vendor apps
The place to supply merchandise to promote on Amazon
Many Amazon sellers supply their merchandise from marketplaces like Alibaba and AliExpress, the place nearly all of items are imported. This allows sellers to purchase merchandise in bulk at very low costs, which makes room for larger margins. To be taught extra, learn our final information to importing from China.
Different choices embody visiting in-person commerce exhibits and merchandise marts.
Listed here are a number of the hottest methods to supply merchandise to promote on Amazon:
Alibaba
With thousands and thousands of retailers and companies, Alibaba is presently the most important e-commerce market. Although headquartered in China, Alibaba caters to anybody who desires to purchase wholesale items and hosts retailers from around the globe.
Alibaba is ideal for Amazon sellers eager to supply rapidly with a stage of threat safety. Alibaba has options that help quick quote turnaround instances and supply ensures.
It’s possible you’ll contact every vendor to barter phrases or talk about customizations or decide to position an order right away. Alibaba additionally has assets that will help you be taught all concerning the product sourcing and importing course of.
Many wholesalers on Alibaba have a strict MOQ or minimal order amount, though pattern and trial orders can normally be organized.
AliExpress
AliExpress is a subsidiary of Alibaba, and each platforms function equally. Essentially the most notable distinction is that AliExpress gross sales require no minimal order dimension.
Consumers usually pay extra on AliExpress than on Alibaba since they aren’t getting wholesale costs. Amazon sellers who need to take a look at a distinct segment thought or product earlier than going full scale will respect AliExpress’ no-minimum-order association.
Wholesale Merchandise Marts
Merchandise marts (MMs) are marketplaces much like malls; they’re companies situated in a single central space that hosts a wide range of shops. The first distinction is that MMs cater particularly to the wholesale market.
Commerce exhibits are comparable sources for purchasing merchandise in bulk, however they are usually seasonal.
There’s a wholesale merchandise mart and commerce present for each business possible, however the largest in quantity and probably the most accessible are these that target dwelling, kitchenware, present, trend, child, and equipment.
Try these fashionable merchandise marts:
Wholesale patrons’ markets and dropshipping catalogs are nice locations to seek out private-label alternatives, trending objects, and new product releases. Many MMs are open to the general public, however others require a DBA certificates or proof of enterprise possession to realize entry (so you should definitely contact the market workplace earlier than visiting).
Exploring your choices as an Amazon vendor? Contemplate these different sourcing strategies:
Merchandise to promote on Amazon FAQs
Click on by way of the tabs beneath to get solutions to your regularly requested questions on the perfect merchandise to promote on Amazon.
What can I promote on Amazon to become profitable?
You possibly can dropship merchandise from AliExpress or Alibaba, promote your individual non-public label merchandise, publish your individual books on Kindle Direct Publishing, promote wholesale items, do retail arbitrage, or turn out to be an Amazon affiliate or Amazon influencer.
What can I promote on Amazon as a newbie?
When selecting merchandise to promote on Amazon, maintain it easy, particularly if you find yourself simply beginning. Keep away from cumbersome merchandise like furnishings items and keep on with small and light-weight items. Select ones with a average worth level and people which are evergreen.
What are the perfect objects to promote on Amazon?
The perfect objects to promote on Amazon are light-weight, sturdy, high-demand, and evergreen merchandise with a revenue margin of 25%–35%. Examples embody well being and private care objects, dwelling and kitchen necessities, and health equipment. Keep away from fragile, outsized, or extremely aggressive merchandise with out a distinctive angle.
What merchandise promote greatest on Amazon?
Prime-selling merchandise on Amazon embody electronics equipment, magnificence instruments, dwelling group merchandise, and health gear. Classes like dwelling and kitchen, well being and family, and sweetness and private care constantly carry out effectively. Viral tendencies and seasonal calls for also can drive short-term gross sales spikes and could be the most effective issues to promote on amazon.
What are the perfect objects to promote on Amazon FBA for novices?
Novices ought to begin with easy, non-regulated, and low-maintenance merchandise which have regular demand. Ultimate choices embody kitchen devices, cellphone equipment, private care instruments, and health bands. Keep away from merchandise with complicated authorized restrictions, excessive return charges, or costly storage charges.
Backside Line
Amazon could be a extremely rewarding market for these trying to get into e-commerce or the attain of their retail retailer. However with 1.9 million energetic sellers probably competing towards you, deciding on the appropriate merchandise to promote is an important a part of constructing your model.
To be worthwhile, you’ll must promote in-demand items that yield a excessive sufficient margin to maintain up along with your bills—particularly Amazon’s quite a few charges.