It’s no secret that your occasion’s social media presence can have an enormous affect in your occasion’s total success. Operating a social media contest within the weeks main as much as present day is a good tactic for each constructing anticipation and inspiring your followers to share your occasion with a wider viewers of potential ticket consumers. With the short-term video social media takeover, it’s additionally a enjoyable and low-effort method to get video UGC out of your viewers. Our consultants are right here to provide the scoop on 4 several types of social media contests certain to spice up your occasion’s ticket gross sales!
Tag, Share, and Observe
Drive social media engagement and construct occasion consciousness with a publish interplay contest. Instruct your followers to share or tag a pal on a given social publish by a sure date and time, and one random fortunate winner will probably be chosen to obtain an unique prize, like a free pair of occasion tickets or VIP passes! Any such social contest usually attracts numerous consideration past your rapid fan base, so make sure to remind customers that they should observe your account for an opportunity to win, enabling you to proceed advertising and marketing to them within the weeks main as much as your occasion. By tapping into your present followers’ on-line pals and followers, you’ll shortly develop your individual following and increase curiosity in your occasion. For added effectivity and transparency, think about using a randomization service like commentpicker.com to make sure legitimately random outcomes.
Submit Fan Artwork
Faucet into your follower’s creativity and pleasure with a fan artwork contest. To get the concepts flowing and encourage a selected kind of submission, present your followers with a normal immediate, permit them to recreate a picture associated to your occasion, and even have them submit a t-shirt or poster design! As your occasion approaches, you’ll be able to start to pick your finalists internally, then supply your followers one other alternative for engagement by empowering them to decide on the winner via a preferred vote (which publish receives probably the most likes). As an added bonus, the inflow of inventive user-generated content material is a good supply for future natural posts. Plus, having the submissions use a contest-specific hashtag of their social publish directs their followers and different potential ticket consumers to a straightforward useful resource to search out out extra details about your occasion!
Caption This Submit
Encourage your followers to indicate off their wit and wordplay with a caption contest! Submit your event-related meme to your social accounts and encourage your followers to remark with their distinctive caption for an opportunity to win free tickets, a VIP improve, or different unique perks. Plus, encourage additional sharing by giving an additional entry to those that tag 5 or extra pals. For a enjoyable twist, entice your followers to take part by having an occasion visitor or performer choose the profitable remark! In case your occasion is a music competition, ask one of many headlining artists to personally choose the profitable remark in a TikTok or Instagram Reels video so as to add to the fan pleasure! Posts with loads of natural interplay can find yourself on TikTok’s ‘For You’ web page and/or Instagram’s Uncover feed, exposing your occasion to extra potential ticket consumers, and due to this fact driving buzz and total ticket gross sales!
Supply a Sweepstakes
Searching for a better contest choice? Sweepstakes require far much less effort from each you and your followers, and will help garner simply as a lot consideration. Use a submission type to supply a sweepstakes contest the place a random submission can win some candy prizes, and make it extra thrilling by working a number of sweepstakes as a method to countdown to your occasion. Every sweepstakes prize can improve in price as you close to nearer to your occasion to incentivize followers to take part. Encourage your entrants to showcase that they entered on social media, both via a prize reveal video on TikTok or Instagram, so after your winner is chosen you might have entry to a brand new target market and future potential ticket consumers!
After all, earlier than working any contest or giveaway, all the time make sure to affirm the principles and rules for working contests in your jurisdiction and on every social media platform! Check out Instagram’s Promotion Tips for instance.
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