5 Methods To Energy Your Occasion With Swapcard AI

Synthetic Intelligence’s (AI’s) enlargement has made waves throughout industries, introducing smarter options for advanced duties. However in the case of occasions, AI’s potential stays largely untapped. We have seen many AI instruments popping up, however not many are custom-made for eventprofs.

Swapcard, an AI-powered occasion and neighborhood platform, is designed to maximise lead technology, improve income, and nurture your viewers all yr lengthy. 

Listed below are the 5 methods you need to use Swapcard’s AI options to create your greatest occasion but!

1. Exhibitor & Content material Suggestions

Tailormade experiences give attention to every particular person’s preferences and wishes. This will increase attendee satisfaction and engagement, for a memorable and impactful occasion.

Personalization is what takes your occasion from good to unforgettable.

Swapcard’s AI algorithm recommends exhibitors to attendees. The function ensures attendees simply discover exhibitors they want to join with, amplifying exhibitor visibility and income. It additionally makes it simpler for them to discover merchandise, providers, giveaways, and unique gives at your occasion. 

Attendees can fine-tune strategies by updating their profiles or indicating preferences, which helps the AI serve up much more personalised strategies.

A second means Swapcard makes use of AI to supply a customized expertise for attendees is thru tailor-made content material suggestions. With occasions turning into content material hubs, organizers should be sure that attendees entry essentially the most related and beneficial periods, workshops, and keynotes aligned with their pursuits {and professional} wants.

Occasions providing AI-recommended periods usually obtain larger ranges of engagement and registrations. At Europe’s main digital advertising & tech occasion, Swapcard recorded 52% of attendees attending an AI-recommended session.

How do Swapcad’s AI suggestions work?

Swapcard-AI analyzes attendee profiles and their app interactions to generate personalised suggestions.

However there’s extra…

2. AI-driven matchmaking 

A key motive individuals attend commerce exhibits is for networking alternatives. A world survey by Harvard Enterprise Evaluate revealed that 95% of pros contemplate face-to-face interactions important for profitable enterprise relationships.

With Swapcard’s AI matchmaking, attendees now not have to attend till doorways open to start out assembly the proper individuals. They are often intentional concerning the professionals they wish to meet and spend time with, which suggests each second spent on the occasion will likely be significant and rewarding. The outcome? Attendees that come again yr after yr.

As soon as registered, Swapcard’s AI pairs people based mostly on shared targets, pursuits, and experience, fostering significant connections.

AI-driven attendee suggestions seem inside carousels and embrace transient texts in person profiles, highlighting shared pursuits with matched customers. The aim is to match individuals and spotlight shared pursuits in order that they meet and know what to speak about. This function is a lifesaver for all, notably neurodivergent individuals who could battle with awkward intros or extended small discuss. Bear in mind, just a little goes a good distance in the case of making your occasion extra inclusive and accessible.

How does Swapcad’s AI matchmaking work?

*Organizers can allow or disable all suggestions (content material and networking included) to handle attendee expertise at their occasion.

3. Automated conferences

At giant exhibitions, connecting with the proper individuals can really feel like mission inconceivable. Most attendees attempt to navigate this by scheduling conferences earlier than occasion day. However this guide course of can nonetheless be an actual ache when contemplating everybody’s present schedules, session registrations, and venue availability.

Swapcard’s Sensible Assembly Generator simplifies this complexity by automating one-on-one assembly creation, permitting your attendees to spend much less time stressing over schedules and extra time constructing significant connections.

How does Swapcard’s Sensible Assembly Generator work?

Swapcard’s Sensible Assembly Generator makes use of attendee information and preferences to create an optimized schedule robotically for attendees. Every person receives a customized schedule based mostly on their profile info, making certain related and beneficial connections are made.

4. Closed Captions 

The usage of video content material in occasions is steadily rising, spanning each bodily and digital gatherings. As occasions develop in world attain, language variations, accents, and various linguistic backgrounds can pose challenges, even for English-speaking attendees. Inclusivity and accessibility have grow to be important concerns in these situations.

To boost session participation and engagement, organizers ought to provide closed captions at stay periods and on pre-recorded movies. Swapcard seamlessly integrates with main AI instruments, offering pure language processing with closed captions for stay periods and movies. 

This integration ensures a extra inclusive occasion expertise, accommodating various linguistic backgrounds and contributing to elevated engagement amongst attendees.

Research have proven that closed captions not solely increase engagement but additionally enhance viewers retention, highlighting their significance in enhancing the viewer expertise. Moreover, statistics point out that people want content material of their native language when given the selection.

5. AI-powered information retrieval

Most of us would not dream of manually transcribing total texts when we now have voice-to-text instruments available at this time. So, why ought to the usual be any completely different for recording lead information at your occasion?

Should you’re bored with guide information retrieval, Swapcard’s AI-powered badge-scanning function goes to be your new greatest good friend. Swapcard’s badge scanner makes use of laptop imaginative and prescient (AI know-how) to acknowledge and extract info from enterprise playing cards and different supported textual content or picture recordsdata.

Mainly, the telephone “reads” the enterprise card and places the knowledge in the proper placeholders. As an alternative of coming into attendee info manually, the AI does it for you. By automating this process, organizers and exhibitors save treasured time and might keep away from guide processing errors.

Coming quickly: AI-Generated Session Descriptions

AI is growing at a price like by no means earlier than. There’s rather a lot to look ahead to, however we’re excited to provide you an unique sneak peek of an thrilling function that’s scheduled for launch very quickly – AI-generated session descriptions.

Very quickly, you’ll be capable to use Swapcard to generate session descriptions utilizing key phrases. For a really personalised description, you have got the selection to pick the tone of voice of your session description (pleasant or formal), and the size of the session description. This AI function will prevent time by rushing up the creation of personalised session descriptions.

Case research – AI On The Present Flooring

ChangeNOW is the world’s largest occasion for the planet. As a hybrid occasion, ChangeNOW was on the lookout for an answer that would offer a seamless networking expertise for each on-site and on-line attendees. 

Final yr, they used Swapcard AI to boost the networking expertise for 33,000+ in-person attendees and 30,000+ on-line ones. Swapcard’s AI-powered app and platform supplied each audiences with superior networking capabilities. 

The outcomes? 8,500 connections made, 20,000 messages exchanged, and 11,000+ conferences scheduled – all in 3 days.

Fascinated with how one can maximize your occasion impression utilizing the ability of AI?