66 Inventive Occasion Sponsorship Concepts to Assist You Safe Your Ideally suited Sponsors

Ever need assistance producing occasion sponsorship concepts? You’re not alone!

The suitable concepts = the correct sponsors. And having sturdy sponsor help can imply the distinction between a great occasion and a terrific one. In any case, with the correct sponsors, you’ll not solely obtain monetary help but additionally:

Set up priceless partnerships

Improve your model visibility

Add credibility to your occasion

And a lot extra!

In fact, it may be tough to get the correct sponsors. However for those who provide the correct incentives, your probabilities multiply! So let’s discover 66 inventive occasion sponsorship concepts that may provide help to safe sponsorships for occasions of all types.

However first… how do you discover your sponsors? If that is your first time, don’t fear—it’s not so laborious as soon as you understand how to ask for sponsors for an occasion. And for those who’ve acquired fairly a couple of sponsorships underneath your belt, you would possibly discover one thing new to think about! 

Observe these easy steps to extend your group’s probability of securing sponsorships:

1. Establish your wants

You would possibly begin by asking: how do I discover sponsors for an occasion? As a substitute, attempt asking your self: what a part of my occasion requires monetary help? 

Possibly it’s venue rental, advertising bills, speaker charges, expertise necessities, accessibility help, or catering prices. Make an inventory of what you may cowl and what you want your sponsors for, after which…

2. Decide what you may provide

Be sure you study what sponsors hope to attain by your collaboration and outline your choices.

In line with a 2022 survey by The Partnership Professionals Community and Dynamic Benchmarking, one cause sponsors’ targets aren’t achieved is as a result of associations don’t know sponsors’ targets. Actually, solely 21% of sponsors obtain their targets “more often than not”!

So how do you be certain your sponsors are in that 21%? Usually talking, by providing to grow to be sponsors, firms search to:

Create enterprise growth and development

Foster model publicity and differentiation

Be portrayed as thought leaders

To assist your potential sponsors obtain these targets, you may:

Characteristic sponsors’ instructional content material in your occasion

Provide lead technology alternatives

Set up networking lounges

And extra.

Acquired your choices prepared? Nice. Begin categorizing them into totally different sponsorship ranges. This enables sponsors to decide on the choice that aligns greatest with their advertising/enterprise targets and price range.

For occasions like conferences, commerce reveals, or festivals, sponsorship ranges can embody advantages like:

And tons of others.

Together with your sponsorship ranges prepared, now you can worth and construct your sponsor package deal.

So how do you have to worth your package deal? You wish to have a look at:

Your group’s wants

What your sponsors can afford to pay

What rivals are providing

What the general price of your occasion is 

Each occasion is totally different, however be sure you’re assembly business requirements!

So as to add much more choices for sponsors, you may additionally provide à-la-carte advantages. These permit firms to sponsor a selected component of your occasion. 

If you happen to’ve organized occasions with sponsors earlier than, be sure you look into your present sponsors first. If not, have a look round your area. What are sponsors for comparable occasions? Which potential sponsors are on the market nonetheless?

Suppose particularly about how one can attraction to the sponsors you’re contemplating! 

Acquired your checklist of sponsors? Superior. Now, you may…

6. Accumulate contact data

Attempt to begin with the particular person chargeable for dealing with sponsorships at your organization of alternative. In any case, you don’t wish to spend time crafting emails simply to have them land within the fallacious inbox!

Typically, you wish to attain out to somebody from the advertising division. Some job titles to look out for embody:

You would look into the corporate’s web site to see if there’s any contact data there. If not, Google and LinkedIn are your pals! You may as well use instruments like Hunter.io to search out the e-mail of the particular person you’re making an attempt to achieve.

7. Ship your first contact

It’s time to make a great first impression. Craft a compelling sponsorship proposal electronic mail or letter that communicates:

What your occasion is about

The sponsorship alternatives accessible

And most significantly: the worth and advantages sponsors will get in return for his or her help.

Ideally, you’ll have all the main points of your sponsorship package deal prepared in your web site or in a PDF. You possibly can hyperlink potential sponsors to that website or connect the file in your electronic mail. In both case, your electronic mail ought to clearly talk the advantages of sponsoring your occasion.

8. Observe up

Clearly: don’t ship and overlook! As soon as that first electronic mail’s out of the way in which, be sure you have a follow-up system to safe sponsor help and hold leads scorching.

It’s best to give potential sponsors ample time to evaluation your proposal. This implies a number of days to every week, tops. After that, you may observe up with a cellphone name or one other electronic mail to debate the chance additional. You would tackle potential objections on this second electronic mail as properly!

9. Talk, talk, talk!

Keep open traces of communication with potential sponsors all through the entire negotiation course of. If they arrive again with a query, attempt to tackle it as quickly as potential—ideally, inside 24 hours.

On the similar time, don’t overcommunicate. If you happen to’ve already adopted up twice and haven’t obtained any responses, likelihood is they’re not . That will be the most effective time to name off the chase! Bombarding potential sponsors with tons of calls and emails will simply make you appear determined and unprofessional. Worse, you’ll burn a bridge with these firms by doing so.

So how do sponsors profit from occasions? Properly, sponsors see many advantages when sponsoring occasions. 

Take into account incorporating the next sponsorship advantages concepts to make your packages compelling:

Opening/closing ceremonies

Characteristic sponsor logos through the occasion’s opening and shutting ceremonies. For a step up the sponsorship ranges, you may additionally invite a sponsor’s consultant to talk throughout these classes.

Signage

Show sponsor logos on banners, posters, and directional signage all through the occasion venue. Going digital? Characteristic your sponsor logos on banner advertisements!

Occasion badges

Embrace sponsor logos on occasion badges or lanyards supplied to attendees.

PR/media protection

Embrace sponsors in press releases, media interviews, and event-related articles.

Reception

Present sponsors with an unique alternative to deal with attendees or host a branded reception.

Advertising and marketing collateral

Show sponsor logos on each on-line and offline advertising collaterals. These could possibly be occasion brochures, flyers, the occasion’s touchdown web page, and so forth.

Session introductions

Increase their model publicity by permitting sponsors to introduce audio system or classes.

Social media

Characteristic sponsors in pre-event, during-event, and post-event social media posts and campaigns.

Certificates

Acknowledge sponsors with certificates of appreciation or achievement.

VIP occasions or advantages

Present unique entry to particular occasions or advantages for sponsors and their friends.

Present baggage

Embrace sponsor-branded objects or promotional supplies in occasion reward baggage. That manner, your attendees may have a bodily reminder of your sponsors even after the occasion is over!

Web site

Showcase sponsors in your occasion web site! You would characteristic their logos, firm profiles, and hyperlinks to their web sites.

Internet hosting an in-person, hybrid, or digital occasion? It is a nice alternative to get inventive! However for those who’re having hassle getting began, these 26 out of the field sponsorship concepts will assist appeal to your perfect sponsors:

If you happen to’re organizing a workshop or if it’s a part of your occasion, you may associate with firms that supply services or products related to the workshop’s theme. Sponsors might present their experience by:

Introducing and explaining the workshop

Offering instructional assets

Having a consultant run the entire workshop

Sponsoring cost for a workshop speaker of their community

Are you internet hosting an award present? Having sponsors may also help underwrite the price of the awards. In return, your sponsors can current the awards to realize visibility through the ceremony.

You would associate with tech firms to spice up engagement in your occasion. In return, provide them branding or characteristic their logos in:

Social media wall

Mobile phone charging lockers

Interactive theme gaming (like Jeopardy!)

Your cell occasion apps

Psst—EventMobi sponsors some associations yearly. Get in contact for those who suppose you’d be a terrific match. We normally work with associations that help occasion and assembly planners and organizers!

For media protection, attain out to media shops or publications concentrating on your occasion’s viewers! In trade for his or her promotion, present sponsors with promoting area or unique interviews.

For firms concerned about establishing their thought management, you may provide:

Talking alternatives

Distinguished branding throughout classes that includes sponsored audio system

Present sponsors with model publicity all through your occasion by that includes their logos in your occasion stage or naming the entire stage after them. As a extremely seen sponsorship alternative, a stage sponsorship might be find out how to get company sponsors for an occasion!

Does your occasion characteristic groundbreaking analysis? You possibly can associate with organizations concerned about making a distinction! Present them with alternatives to participate in, facilitate, or current analysis findings.

Your sponsors might exhibit their services or products in a delegated sales space space! Go above and past and supply them with branded signage, promotional supplies, and lead retrieval programs.

The registration space is an effective way to introduce your sponsors. Show your sponsors’ logos and branding whereas attendees test in and get occasion supplies. 

Providing comfy lounges for attendees? You would present sponsors with the chance to model and embellish these areas. Bonus factors if they supply meals and beverage choices.

Ever logged in to a branded Wifi community at an occasion? Your attendees will thanks for the connection, and your sponsors get event-wide visibility! 

You don’t should shoulder the price of merchandise manufacturing your self. Collaborate with sponsors to create branded merchandise, similar to T-shirts, tote baggage, or water bottles.

Provide unique advantages and experiences to sponsors, similar to entry to VIP lounges, reserved seating, or personal networking occasions.

Completely happy hour and cocktail receptions are nice for networking and sponsor branding. Enable sponsors to host a session to allow them to community with attendees and achieve publicity.

Work along with your sponsors to help keynote audio system! In return, provide them branding alternatives throughout these shows.

Associate with sponsors to create participating contests or giveaways. You possibly can even use their services or products as prizes.

Occasions generally is a battery drain! Arrange charging stations all through the occasion venue, branded along with your sponsor’s title or brand.

Collaborate with sponsors to supply significant lodging! They might cowl the price of signal language interpreters, closed captioning providers, or assistive units. It is a nice alternative for potential sponsors to indicate their dedication to accessibility. 

Right here’s an opportunity for firms to immediately work together with attendees: sponsoring Q&A classes or panel discussions. Provide a moderation function to your sponsor for some priceless face-to-face time! 

Show sponsor logos on occasion lanyards or badges worn by attendees.

Providing T-shirts to employees or attendees? Collaborate with sponsors to supply occasion T-shirts that includes their logos!

Want a venue in your occasion? Associate with firms concerned about internet hosting your occasion and provide them branding alternatives all through the venue. 

Model activation sponsorship

Increase your sponsors’ model publicity with cubicles, exhibitions and interactive experiences.

Even for those who’re in particular person, don’t overlook about social media! Join with influencers to allow them to characteristic your occasion in tales, posts, and activate their viewers in help, pre-, during-, and post-event. 

Enable sponsors to help and have interaction with occasion volunteers to indicate their dedication to group involvement. They might sponsor a branded pizza celebration, volunteer presents, or a inexperienced room snack station.

Provide sponsors the chance to promote within the occasion program! They might even have a devoted part to indicate their services or products.

Associations have particular wants and advantages to supply sponsors! Whenever you’re planning your subsequent affiliation occasion, take into account these 5  distinctive sponsorship concepts for affiliation occasions:

Associate with firms that prioritize skilled growth, or are leaders in your area. They might provide mentorship alternatives to affiliation members.

For sponsors concerned about supporting certification packages, you may provide them branding alternatives throughout certification ceremonies or coaching classes.

Interact sponsors to supply unique reductions, perks, or advantages to affiliation members. That is a simple strategy to spotlight their dedication to the business!

Internet hosting an annual convention? You would provide sponsors branding alternatives, talking slots, and networking occasions. For the correct sponsor, you may even allow them to sponsor the entire occasion.

Develop sponsorship alternatives in your affiliation’s particular occasions, similar to networking mixers, gala dinners, or instructional workshops.

On the lookout for sponsorship concepts in your digital occasions? Look no additional. And psst: these work in your hybrid occasions, too.

Your sponsors might current webinars on related subjects. If you happen to’re utilizing an occasion administration platform like EventMobi, you may additionally:

Spotlight your sponsors with banner advertisements and sponsored messages throughout these classes

Create sponsored dwell polls

Associate with sponsors to help on-line certification packages! You would provide them branding alternatives throughout certification programs or exams. Alternatively, you may search for a studying administration system sponsor to host your certifications and programs.

Questioning find out how to show sponsors for an occasion when it’s digital? Present them with digital exhibition cubicles! Right here, they’ll showcase their services or products, work together with attendees, and accumulate leads. You would provide 1:1 video conferences for his or her cubicles as properly!

Gamification is nice to interact your attendees whereas providing sponsors model publicity on the similar time! With an occasion administration platform like EventMobi, you may promote your sponsors by gamification by:

Providing branded challenges

Staggering gamification factors to match sponsor investments

Utilizing scavenger hunts to ship results in exhibitor and sponsor pages

Provide sponsors the chance to supply attendees with digital refreshment reward playing cards! It’ll let your digital attendees really feel like they’re getting hor d’oeuvres delivered on to their residence or workplace. In addition to visibility, this helps create a constructive affiliation for manufacturers as properly.

Interact sponsors by creating sponsored contests or competitions through the digital occasion. You should utilize their services or products as prizes.

Set up a digital group area the place attendees can community, join, and share concepts. With EventMobi, this area might provide sponsors:

Branded dwell stream classes, webinars, and dwell product demos

Devoted sponsor Video Libraries

Digital Exhibitor Cubicles full with 1:1 Video Conferences

Sponsored occasion sport challenges

Banner advertisements and sponsored messages

A cell app makes digital occasions straightforward to navigate and retains attendees related. With EventMobi, you may assist increase sponsors’ visibility by your occasion apps by:

Utilizing banner advertisements to spotlight your top-tier sponsors

Selling networking with digital exhibitor cubicles

Leveraging dwell polls and surveys to assemble suggestions

Introducing sponsors by Sponsor Profiles

Connecting sponsors with attendees by 1:1 Appointment Reserving

Social media filters are a simple strategy to promote your occasion whereas that includes your sponsors! Collaborate with sponsors to create branded social media filters or frames to make use of through the digital occasion so your attendees can rep your occasion in type.

Similar to with an in-person occasion, sponsors might host pleased hours or networking classes for digital occasions from the consolation of their very own areas. 

Commerce reveals present priceless alternatives for companies to showcase their services. Check out these two occasion sponsorship concepts for commerce reveals:

Enable sponsors to current instructional classes or workshops. Present branding alternatives throughout these classes to assist your sponsors display their relevance to the business.

Collaborate with sponsors specializing in occasion expertise options. They’ll have an opportunity to current their services to exhibitors and attendees.

Fundraising occasions rely closely on sponsor help. To greatest safe sponsorships in your fundraising occasions, take into account these sponsorship concepts:

Invite sponsors to donate high-value objects or experiences for fundraising auctions. Then you may present branding alternatives for these sponsors through the public sale.

Get sponsors to cowl the prices related to organizing a silent public sale. Provide branding alternatives through the public sale and recognition for his or her help.

An identical reward program is a simple manner for nonprofit donors to maximise donations! You would associate with firms that supply reward matching packages to multiply the affect of donations obtained. Better of all, this will even encourage your viewers to donate to your trigger.

So many fundraising occasions wouldn’t be potential with out volunteers. Why not collaborate with sponsors to host a particular occasion or ceremony to acknowledge and respect occasion volunteers?

Your attendees want a spot to truly donate to your trigger. Give sponsors the prospect to model and help donation stations at your fundraising occasion!

Your trigger is worth it, and you’ll find sponsors who know that too! Trigger advertising permits your group to attach with a company associate who desires to display their dedication to social duty. 

Expressing gratitude to sponsors is essential for constructing long-lasting relationships! Listed below are a wide range of methods to indicate your appreciation:

Personalised thank-you letters

Ship customized letters to sponsors to thank them for his or her help. Take the time to spotlight the affect their sponsorship had on the occasion’s success in these letters! If you wish to go the additional mile, handwrite them and get them signed by your group’s leaders.

Your sponsors have held up their finish of the cut price, so be sure you put collectively a sponsorship success guidelines and begin checking off these containers! Holding sponsors within the loop at each step is one other nice strategy to construct belief, and you may sweeten the pot with analytics (E.G. how many individuals preferred a sponsored publish, considered a banner advert)

Reception thanks

Host a particular reception or dinner to thank sponsors. This is a chance for them to community with different key stakeholders as properly!

Submit-event report

Monitor and report on the ROI of your occasion and sponsorship efforts. This helps sponsors know the way their help has paid off and may encourage them to collaborate with you once more. 

Some occasion administration platforms help you observe and report in your analytics. EventMobi, for instance, provides alternative ways to measure your occasion analytics like:

Whether or not your occasion is digital, hybrid, or in particular person, your sponsors may have a transparent thought of the advantages of your partnership.

Provide extra perks or advantages to sponsors who constantly help your occasions, similar to discounted sponsorship charges or precedence entry to future alternatives.

By now, it is best to have all of the instruments you must:

Successfully strategy potential sponsors

Create engaging sponsorship packages

And provide compelling advantages that align with sponsors’ advertising targets

If all goes properly, you’ll type sturdy relationships with sponsors who can present ongoing help in your group’s occasions!

To greatest provide sponsors what they deserve, you want a flexible occasion administration platform like EventMobi. Yearly, EventMobi helps hundreds of attendees meet & interact with superior sponsors, in-app and on the occasion flooring. We provide…

…and the whole lot else you must create sponsor worth that may assist your occasions flourish.