Gillette made a Razer razor however didn’t put RGB on it, so what’s the purpose?

In spite of everything this time, Razer made a razor. Properly. Technically, Gillette made a razor and put Razer’s branding on it. Lastly, a razor for avid gamers!

Don’t confuse this with the Razer Razer, this yr’s April Idiot’s Day joke. That was an RGB gaming mouse with an electrical shaver constructed into it. As enjoyable as it will be to have a fast technique to get a bunch of beard hair into your keyboard, the truth right here is each smarter and extra disappointing.

Gillette despatched alongside an enormous previous press launch about how applicable and funky it’s for Gillette and Razer to crew up, the way it was impressed by the shaving mouse April Idiot’s Day joke, and so forth. In response to me asking whether or not this was only a GilletteLabs with Exfoliating Bar with Razer colours and branding, Gillette’s world model franchise chief Daniel Ordonez informed The Verge:

It’s far more than a brand on a razor. Gillette and Razer meet on the intersection of design, innovation, and cutting-edge expertise to unveil the limited-edition product. Each manufacturers collaborated on design parts in quite a lot of methods to leverage one another’s strengths to create a novel and compelling product – bringing collectively and integrating the visible and model identities from each companions – to develop the GilletteLabs Razer Restricted Version product. 

And there you’ve gotten it! The GilletteLabs Razer Restricted Version product is rolling out worldwide on the finish of August in two variants — with and and not using a Razer-green journey tin. You may also purchase Razer-branded refill blades if consistency is that vital to you. Gillette informed me that “last shopper pricing is on the sole discretion of the retailer,” which isn’t tremendous useful, however the common GilletteLabs with Exfoliating Bar is like $23, or $30ish with the journey case, so anticipate to pay someplace round that!

[Absolutely unnecessary further context: Back in 2009, Gillette made the Gillette Fusion Gamer and Power Fusion Gamer, which were the Fusion and Power Fusion with a slightly different color scheme and the word “Gamer” on the package. It went about as well as you’d think. At least this time, it’s got an actual gaming company — and one with a distinct aesthetic — onboard. Still shoulda put RGB on it, though.]