On this episode, Melinda Emerson welcomes Marsha Layton Turner to debate the world of ghostwriting and its significance for enterprise leaders. Marsha shares her journey into ghostwriting, highlighting the advantages of writing a ebook to boost credibility and authority in enterprise. The dialog explores the variations between conventional publishing and self-publishing, providing insights into the prices and profitability of every strategy. Marsha offers worthwhile recommendation on hiring a ghostwriter and shares the very best enterprise recommendation she has acquired.
Marcia Layton Turner has authored, co-authored, or ghostwritten almost 80 nonfiction books. Typical purchasers are enterprise house owners, CEOs, and specialists who need to publish a ebook to create new enterprise alternatives for themselves or their corporations. Previous books have grow to be New York Occasions and Wall Road Journal bestsellers, award-winners, and business successes. She can be the founder and govt director of the Affiliation of Ghostwriters, which is the main skilled group for ghostwriters. Marcia was beforehand director of communications for Eastman Kodak Firm’s business-to-business unit earlier than leaving to begin her personal advertising company. For extra data: www.marcialaytonturner.com
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This week on SmallBizChat Podcast:
Writing a ebook can place enterprise leaders as business pioneers and thought leaders, creating new alternatives past the ebook gross sales themselves.
Conventional publishing requires a considerable writer platform and an in depth ebook proposal, whereas hybrid and DIY publishing provide extra management and sooner timelines however require upfront funding.
Hiring a good ghostwriter can considerably lighten the workload for enterprise house owners, enabling them to give attention to their main enterprise actions whereas the ebook is being produced.
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