On this episode of Enterprise Mind, Dave Hamilton and Shannon Jean focus on the idea of “Quitter’s Day,” which falls on the second Friday of January and highlights the excessive charge of individuals abandoning their New Yr’s resolutions by mid-January. They share private experiences with social media experiments, the place Dave posts equivalent content material throughout numerous platforms, together with X, Threads, Mastodon, and LinkedIn, to measure viewers engagement and determine the place to focus future efforts. Shannon emphasizes the significance of intentional platform progress, sharing how he grew his following on X from 500 to over 33,000 by constantly participating and making use of the 80-20 content material rule—80% value-driven content material and 20% enjoyable or intriguing posts.
In addition they focus on platform-specific audiences, noting that totally different platforms cater to totally different demographics and engagement types. Shannon explains his strategy to managing content material throughout platforms utilizing an assistant, whereas Dave considers platform variety for his numerous content material subjects—tech, enterprise, and music. Each agree that it’s important to develop one platform at a time to keep away from being overwhelmed.
The dialogue touches on utilizing algorithms successfully by creating secondary nameless accounts for experimentation and leveraging high-engagement posts, even on seemingly unrelated subjects, to spice up general visibility. They conclude by highlighting the significance of adaptability in social media technique and trace at upcoming subjects for future episodes, together with emotional triggers in gross sales and an interview with Scott Jordan of ScottyVest. The episode ends with a name to motion for listeners to depart a evaluation.
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