YouTube is about to formally launch a less expensive, “premium lite” model of its subscription service within the US, Australia, Germany and Thailand, in accordance with Bloomberg. This new tier will “goal viewers who primarily wish to watch packages aside from music movies,” Bloomberg says. The publication didn’t say what the worth is perhaps.
YouTube piloted a no-ads model of a tier known as Premium Lite in some European nations starting in 2021 earlier than axing the plan in 2023. However the firm confirmed to The Verge in October that it was testing a “totally different model” of Premium Lite, and no less than one person reported that the brand new model had restricted adverts. That person noticed that the worth of Premium Lite was $8.99 AUD monthly (vs. $16.99 AUD for normal YouTube Premium).
In a press release, YouTube spokesperson Paul Pennington tells The Verge that the corporate has been testing “a brand new YouTube Premium providing with most movies ad-free” and that “we’re hoping to broaden this providing to much more customers sooner or later with our companions’ help.” Pennington didn’t particularly say if the service would possibly launch within the US or how a lot it may cost a little.
