Twenty years in the past (and even fifteen, if we’re being trustworthy), plus measurement vogue barely had a seat on the desk. Discovering fashionable, well-made plus measurement clothes past a measurement 14? Practically unattainable. Seeing various plus measurement fashions in main campaigns? A rarity. And but, right here we’re in 2025, witnessing an trade that was valued at $579.8 billion in 2023, and is projected to achieve $964.9 billion by 2033 (through Allied Market Analysis), proving that size-inclusive vogue is not only a distinct segment—it’s a powerhouse.
Nevertheless, regardless of all this progress, there’s nonetheless loads of room for enchancment. Whereas extra plus measurement manufacturers & retailers are extending their measurement ranges, that includes plus measurement fashions, and ditching the concept we solely need bodycon clothes, we nonetheless discover ourselves asking for extra. As a result of should you’re serving the plus measurement purchasing neighborhood, you could serve all of us—not only a curated few.
So, how can plus measurement manufacturers & retailers actually knock it out of the park? Let’s get into it.
Listed below are a number of ways in which Plus Measurement Manufacturers & Retailers Can Knock it out of the Park
1. Give Us TRUE Measurement & Form Range—Not Simply Hourglass Figures
We love a well-dressed, assured plus measurement mannequin, however let’s be actual—too many manufacturers nonetheless depend on the identical hourglass form to characterize plus measurement vogue. The place are the apple-shaped fashions? The pear-shaped, rectangle, and inverted triangle our bodies? We should see size-inclusive vogue showcased on quite a lot of figures, not only one sort.
Manufacturers like Common Customary, Kiyonna, and Girlfriend Collective have performed a strong job of exhibiting a couple of plus measurement physique sort, however this needs to be normal throughout the plus measurement vogue trade. Additionally, plus measurement clothes retailers want to increase sizing upwards—not simply add straight sizes and name it a win. Providing as much as a 4X/5X (and past to no less than a 32) needs to be the norm, not the exception. Plus measurement buyers deserve higher! Don’t you need a slice of that $579.8 Billion Pie?
2. Cease Enjoying It Secure—Give Us Progressive, Pattern-Ahead Designs
Hear, we love an ideal staple, but when we see one other plain bodycon costume, cold-shoulder prime, or primary tunic, we’d simply scream. Too many plus measurement manufacturers hesitate to take dangers, watering down traits as an alternative of embracing them absolutely. Along with the choices, give us aspirational styling! Give us look books to assist us higher perceive your model perspective!
As a substitute, we ALSO want structured, fashionable plus measurement vogue that really celebrates plus measurement our bodies. Take a look at manufacturers like Premme (RIP, however we miss you), Wray NYC, and Loud Our bodies, who dared to push fashion-forward plus measurement clothes. Plus measurement girls need architectural blazers, daring cutouts, blended prints, and tailor-made items that don’t simply “match”—they flatter and excite.
3. Respect Plus Measurement Media, Influencers & Specialists
Mainstream PR groups, pay attention up—there’s a whole ecosystem of plus measurement media, influencers, stylists, and photographers who’ve been pushing this trade ahead lengthy earlier than massive manufacturers took discover. And but, when main vogue homes lastly “uncover” plus measurement vogue, they usually bypass the specialists who constructed the area.
Need to get it proper? Work with the plus measurement media specialists who truly know the plus measurement purchasing viewers. The Curvy Fashionista, Plus Mannequin Journal now PMMToday, and Trendy Curves (amongst many others) have cultivated actual relationships with plus measurement customers. Assist the plus measurement influencers who have interaction each day with the plus measurement neighborhood. Don’t simply ship a PR package deal and name it a day—spend money on partnerships and long-term collaborations.
4. Present Up for the Plus Measurement Group—On-line & In Particular person
It’s not sufficient to simply promote to the plus measurement neighborhood—you must present up for it. Too many manufacturers declare to be size-inclusive or plus measurement, however fail to take part in plus measurement vogue occasions, influencer gatherings, and neighborhood initiatives.
Make your presence identified: sponsor plus measurement vogue exhibits, companion with native boutiques, and interact with nationwide plus measurement occasions like the assorted plus measurement occasions, TCF Occasions, Campaign of Curves, and even FWCurve in Columbus. Your viewers needs to see you supporting the plus measurement trade exterior of Instagram advertisements.
5. Maintain It Genuine—We See Via the Gimmicks
The plus measurement shopper is savvy and bored with empty guarantees. Some manufacturers slap “measurement inclusive” on their campaigns, solely to cap their choices at a 2X or an 18 or depart their prolonged sizes out of shops. Others usher in a single plus measurement influencer for a one-time marketing campaign and name it illustration.
We see you. And we’re calling it out.
Actual plus measurement inclusivity means hiring plus measurement individuals in management, designing with us in thoughts from the beginning, and ensuring prolonged sizes are as accessible as straight sizes. Manufacturers like Christian Siriano, Henning (now a part of Common Customary), and Good American have confirmed that intentional inclusion of plus measurement vogue is feasible—so why aren’t extra manufacturers following swimsuit?
6. Spend money on Plus Measurement Advertising and marketing—As a result of Visibility Issues
You’ll be able to’t simply launch a plus measurement clothes line and count on it to promote itself. The times of “In the event you construct it, they are going to come” are lengthy gone. The plus measurement vogue market is aggressive, and should you’re not actively reaching us, we’ll spend our greenbacks elsewhere.
Take a look at how Eloquii’s #MODELTHAT marketing campaign created buzz. Trend Nova Curve? Relentless advertising and marketing. Even Shein, regardless of its controversies, understands the significance of plus measurement vogue promoting. Plus measurement manufacturers & retailers have to allocate the identical stage of price range and technique to plus measurement advertising and marketing as they do to straight sizes—throughout social media, influencer collaborations, conventional advertisements, and in-store activations.
The Backside Line? Plus Measurement Customers Need Extra.
We’ve come to date, however plus measurement buyers deserve higher. Extra fashion-forward plus measurement clothes. Extra genuine plus measurement illustration. Extra respect. The plus measurement vogue trade is flourishing, however it could possibly solely proceed to develop if manufacturers pay attention, evolve, and actually spend money on their plus measurement customers.
So, what do you assume? What do plus measurement manufacturers and retailers nonetheless want to enhance? Drop your ideas within the feedback—we need to hear from YOU!
