Your web site’s design is the primary impression many shoppers have of what you are promoting.
Even small design updates, particularly those who scale back friction or enhance web site navigation, can result in significant will increase in gross sales. When it’s simpler for purchasers to browse, purchase and monitor their rewards, they’re extra more likely to full purchases and return for extra.
Lightspeed’s newest Prompt Web site updates are designed to make these impactful tweaks accessible and simple to implement.
On this weblog, we’ll go over 5 fast web site design tweaks you may make with Lightspeed eCom:
Pre-fill buyer data for a smoother checkoutFluctuate promotion part layouts to inform a visible storyAdd product filters to your catalog web pageShowcase all of your places in a single clear partGive consumers extra management over loyalty monitoring
Do on-line retail higher
Streamline stock, funds, web site design and extra with Lightspeed’s omnichannel platform. From intuitive POS, eCom and inventory administration options to highly effective reporting, Lightspeed provides you the instruments it’s essential to develop.
1. Pre-fill buyer data for a smoother checkout
Lengthy checkout types are one of many high causes internet buyers abandon their carts. Tweaking your checkout design to recollect buyer particulars removes a key piece of friction.
Cart abandonment is a large drawback for ecommerce, with common charges hovering round 70%. A good portion of this abandonment is attributed to prolonged or difficult checkout processes.
Even a number of additional seconds can imply the distinction between a sale and a misplaced buyer.
For instance, let’s think about Sarah, a busy mother, is attempting to shortly reorder her favourite natural fertilizer out of your on-line retailer. Previously, she’d deserted her cart midway by, annoyed by having to re-enter her handle and fee particulars whereas juggling her children. This time, she’s delighted to see her data pre-filled, making the complete course of take seconds.
With Lightspeed eCom, returning consumers can now skip re-entering particulars, streamlining the shopping for expertise. This reduces the probability of a consumer not finishing the transaction, which may result in larger conversions and a smoother purchasing expertise.
This function is right for shops with loyal, repeat clients, reminiscent of these promoting gardening provides, pet meals, magnificence provides or consumables.
2. Fluctuate promotion part layouts to inform a visible story
Internet buyers determine whether or not to have interaction with a promotion in seconds. Potential clients spend a median of simply 5.59 seconds an internet site’s written content material—and even much less if it doesn’t visually stand out. Rotating your web site’s visible content material and layouts helps hold promotions from mixing into the background, whereas static, unchanging web site design can result in shopper fatigue.
Nonetheless, you additionally need to keep away from overwhelming guests with a cluttered web page. Various web site part layouts permits you to showcase totally different gives in an thrilling approach with out making your pages unnecessarily lengthy or visually overwhelming.
With 5 new promotion slider layouts for Lightspeed eCom, you’ll be able to improve your web site with partaking design, increasing your model storytelling with much less effort. These sliders assist you to spotlight promotions, particular gives and key content material.
Benefit from your new promotion sliders by holding your message concise—purpose for beneath eight phrases—with one message per slider. Use top quality visuals and change up their content material usually to maintain them partaking for returning consumers.
3. Add product filters to your catalog web page
When clients can’t discover what they’re in search of shortly, they depart. Poor web site navigation is without doubt one of the high causes for cart abandonment, particularly for shops with massive or various product catalogs.
Including filters on to the catalog web page reduces friction within the purchasing journey, making it simpler for consumers to slim down choices by dimension, class, model or value. This small design tweak could make a giant distinction in boosting conversions and lowering bounce charges.
We’ve up to date Lightspeed eCom to allow product filters immediately on the catalog web page, not simply on class pages. This enhancement improves navigation for purchasers searching massive inventories, particularly for shops with massive catalogs, the place filtering performs an important position within the purchasing expertise.
4. Showcase all of your places in a single organized part
When consumers can’t simply discover the appropriate retailer, they get annoyed and bounce. Retail chains, appointment-based companies and shops providing in-person pickup all profit from readability—particularly when clients try to determine which location fits their wants greatest.
Whether or not you’ve gotten a number of places in the identical metropolis, various stock between shops or provide companies like native pickup or appointments, making your places simple to seek out is essential. It may not seem to be essentially the most thrilling a part of designing a web site, however having that data apparent and simple to seek out is essential.
With Lightspeed eCom’s new multi-location web site part, you’ll be able to simply showcase a number of brick and mortar places in a single streamlined web site block. This helps you enhance the client expertise and drive extra conversions, as a result of consumers can select the closest and most handy location to go to or order from.
5. Give consumers extra visibility on loyalty
Loyalty packages are best when clients can see their progress. With omnichannel purchasing now the norm, consumers count on their in-store loyalty factors to be seen on-line.
Including loyalty visibility to their on-line account is a UX design win—it’s not a flashy visible replace, however it may have a huge effect on engagement and retention. By giving clients real-time visibility into their rewards, you make loyalty really feel tangible and worthwhile.
That’s why Lightspeed eCom now permits clients to trace and handle their loyalty factors earned each offline and on-line inside their on-line retailer account, making partaking, retaining and rewarding consumers throughout all gross sales channels simpler.
As soon as your loyalty program is actually omnichannel, listed here are 3 ideas for selling the advantages in your web site:
Clearly show loyalty program data: make it simple for purchasers to seek out particulars about your program, together with the right way to earn factors and what rewards can be found, in addition to the truth that they will discover their factors monitoring of their account.Personalize your loyalty messages: use focused messaging to remind clients of their factors stability and recommend related rewards.Provide unique loyalty factors for merchandise you need to transfer: bump up the loyalty rewards for particular merchandise to present clients a nudge to purchase—one thing you too can do with Lightspeed eCom.
Begin with a change and watch the outcomes
Bettering your ecommerce consumer expertise doesn’t require a full rebrand, simply sensible, strategic tweaks.
By implementing these 5 easy web site design updates, you’ll be able to assist enhance your on-line retailer’s usability and create a extra satisfying purchasing expertise in your clients.
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