PARIS — The brand new imaginative and prescient for Dior by Jonathan Anderson has been teased all week on social media, slowly revealing hints of the model’s new chapter.
To decode Jonathan’s new Dior, in the present day we now have essentially the most incisive and insightful take from BoF’s inimitable editor-at-large Tim Blanks. On Thursday, after I requested Tim about his preview with Jonathan earlier this week, he whispered three key phrases into my ear: “18th century grunge.”
My thoughts tried to conjure up what that may seem like, but it surely wasn’t till the present at Les Invalides on Friday afternoon at 2:30pm that all of it got here into focus. Tim and I had been seated throughout from a phalanx of designers — Stefano Pilati, Glenn Martens, Simon Porte Jacquemus, Donatella Versace, Silvia Venturini Fendi, Pierpaolo Piccioli, Chemena Kamali, Chitose Abe, Nicolas de Felice and Christian Louboutin — who got here to help and, little question, to rigorously scrutinise Jonathan’s debut. The place Jonathan goes, many others will certainly comply with.
“He’s been solid as LVMH’s saviour,” writes Tim in his evaluate. “The primary designer to be given full management of each facet of the Dior enterprise — ladies’s, males’s, high fashion — to tug it again from a brink that naysayers gleefully image it perched on.”
So can Jonathan pull it off? Learn Tim’s full evaluate right here: “Jonathan Anderson’s Grunge Aristocracy at Dior”
Plus, this week on The BoF Podcast, tune in to listen to from Yasmin Sewell on her journey from trend into magnificence, together with her superpower: utilizing instinct to information her decisions in enterprise — and life.
Have a terrific weekend,
Imran Amed, Founder and Editor in Chief
Under are my high picks from our evaluation on trend, luxurious and sweetness this week:
1. Jonathan Anderson’s Grunge Aristocracy at Dior. Colliding artistry with calculated artlessness, the designer’s debut provided up a terrific appetiser for a extra advanced meal to return, writes Tim Blanks.
2. What the Israel-Iran Battle May Imply for Vogue. Whereas a ceasefire is in place, delivery, provide chains and shopper sentiment stay threatened as tensions within the Center East persist.
3. Why Jewelry Feels Like a Higher Deal Than a Purse. Jewelry manufacturers have raised costs lower than trend labels, and now profit from a stronger sense of lasting worth.
4. Unique: Skims’ Plan for World Domination. Kim Kardashian’s shapewear model is making ready to enter many new markets within the US and, more and more, globally. CEO Jens Grede spoke with The Enterprise of Vogue about his imaginative and prescient to create ‘the Apple retailer of attire.’
5. Can Korean Vogue Be as Large as Ok-Magnificence, or Ok-Pop? Ok-fashion made important inroads in changing into part of a world trend dialog in 2025, with manufacturers like Submit Archive Faction and Mild Monster grabbing consideration. However scaling the class to develop into as massive as different cultural exports stays difficult.
This Weekend on The BoF Podcast
As a trend purchaser and artistic pressure at retail establishments like Browns and Liberty, Yasmin Sewell has lengthy been tuned into aesthetics and the facility of instinct. Nevertheless it was throughout a second of non-public reset, that her instinct propelled her from trend into a completely new world: the enterprise of magnificence.
Based in 2021, her perfume model Vyrao blends conventional perfumery with religious practices like Reiki, kinesiology, and neuroscience.
“Once I was in trend, what made me profitable was tapping into my instinct and tapping into power, which is all the things I’ve created now. I used to be born fairly psychic; I’ve all the time been in a position to join with many issues, and I used that means to find the designers at Browns,” Sewell shared. “That feeling is what I’ve lived by my complete life. It’s what’s led me to the place I’m now. And really, what I imagine I’ve finished is bottled that into perfume.”
At The Enterprise of Magnificence World Discussion board 2025, I sat down with Yasmin to debate why she constructed a enterprise rooted in power, how she realized to fabricate perfume from scratch, and why instinct is an underrated superpower in enterprise.
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