This previous month’s occasion tech headlines illustrate a broad spectrum of focus areas. The information covers real-time viewers analytics updates, AI-assisted platforms and rebranded AI-centric methods to call just a few. These developments replicate each the maturation and ongoing innovation throughout the trade. The momentum is clearly towards integrating clever automation, enhancing person experiences, and consolidating capabilities throughout the occasion lifecycle. Whereas these strikes promise larger effectivity, in addition they level to a extra aggressive and data-driven future for occasion tech.
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Acquisitions
Occasion manufacturing administration platform LASSO acquired Shoflo, a supplier of run-of-show and teleprompter software program, from occasion tech large Cvent. Cvent had acquired Shoflo in August 2021 throughout its push to develop its providing round digital occasion manufacturing. Buying Shoflo provides reside present administration capabilities to LASSO, together with real-time collaboration and present calling. With the brand new integration it would concentrate on what it calls RFP to invoicing capabilities. The platform will provide help for planning, staffing, stock, and monetary administration in a single answer.
Product Launches
Outernet London has launched PIAMS (Public Immersive Viewers Measurement System), a real-time customer analytics device. The system was developed with spatial analytics specialist Meshh and Virgin Media O2. It makes use of cell information and spatial sensors to captures detailed footfall, dwell time, and engagement patterns each 5 minutes. This allows occasion organizers and model companions to measure ROI by aligning viewers habits with particular content material and time slots.
PCMA has launched Destinaitor, an AI-powered vacation spot and venue analysis platform developed with dFakto. Previewed at edUcon 2025, the platform makes use of information supplied by Tempest and Simpleview. It covers a variety of particulars about venues and locations, together with sustainability, security, and infrastructure. Entry is free for planners, whereas suppliers will pay to validate their profiles, add information and entry analytics.
SpeakerStacks is a brand new platform designed for audio system to seize leads instantly from their periods, with out counting on organizers for attendee information. It helps convert talking engagements into an actionable gross sales pipeline. Launched within the UK, by trade veteran and co-founder of Occasion Tech Reside Adam Parry, the platform provides branded touchdown pages accessed through QR codes, GDPR-compliant lead kinds, AI-generated follow-ups, CRM integrations, and ROI reporting instruments.
Visible Hive has launched Erleah, an AI-powered platform providing personalised session and networking suggestions, premium matchmaking placements, and real-time analytics. Delivered as a managed service, it helps year-round neighborhood engagement and integrates with present tech stacks for unified attendee insights.
Product Updates
Cvent has launched CventIQ™, a brand new AI-powered layer built-in throughout its occasion and hospitality platform. Introduced at Cvent CONNECT 2025, CventIQ enhances workflows with instruments like AI-generated proposals, real-time session sentiment evaluation, personalised attendee dashboards, and automatic content material creation. The platform goals to streamline operations for planners, entrepreneurs, and venue professionals by way of good automation and tailor-made insights.
Assembly and journey administration platform Groupize has rebranded as Groupize.ai, to showcase a shift to an AI-first technique. The platform now contains AI-powered modules like DSai for compliance-driven digital sign-in, Market AI for venue sourcing, and Aime, a planning agent. Strategic partnerships with AMGiNE, Hivr.ai, and MeetingPackage develop its capabilities, together with AI-driven air reserving and real-time venue availability.
Assembly reserving platform Hubli has launched EasyPay, a digital card characteristic developed with cost supplier Conferma. The device permits company occasion planners to challenge digital playing cards for every resort or venue reserving, enhancing cost velocity, compliance, and transparency. Built-in into the Hubli platform, EasyPay addresses key cost ache factors with automated reconciliation and safe, auditable transactions tailor-made for conferences and group lodging.
NoteAffect, a note-taking centered occasion tech device, has launched event-engage, an AI-powered session engagement platform. The device permits real-time attendee interplay utilizing session room AV, accessed through QR codes or occasion apps. Options embody AI-driven note-taking, reside multilingual captioning, session recordings with summaries, and engagement analytics.
Different Occasion Tech Information
Gartner’s June 2025 Magic Quadrant for Occasion Advertising and Administration Platforms evaluated occasion administration platforms for in-person and digital B2B occasions. Gartner categorised Bizzabo, Cvent, RainFocus, and vFairs as “Leaders,” SpotMe as a “Challenger,” and Swoogo, Stova and EventMobi as “Area of interest Gamers.” The listing was significantly completely different to earlier years on account of two acquisitions: Brandlive acquired 6Connex and Cvent acquired Splash. Gartner additionally stated it stopped specializing in virtual-first occasion administration platforms (Brandlive, Cisco, Kaltura, RingCentral, Zoom) that featured in earlier years. occasions.
Commerce present administration platform Map Your Present has partnered with NoteAffect to combine AI-powered session engagement instruments into its occasion administration platform. This partnership brings options like interactive note-taking, multilingual captions, searchable recordings, and engagement analytics to commerce present periods.
Study, join, and get impressed — with the occasion trade’s who’s who.
September 15 – NEW YORK CITY
