Theo Von’s podcast is climbing the charts, with somewhat assist from TikTok

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Hope you all had an incredible weekend. At this time, I’ve obtained information on James Corden’s new SiriusXM deal, Theo Von’s rise on the charts, and, in what I’ll admit is a major tone shift, a have a look at which podcasts are literally serving to the dialogue across the Israel-Hamas struggle.

Don’t name it a podcast deal (so I’ve been instructed). The previous Late Late Present host may have a brand new weekly program on SiriusXM that’s unique to subscribers. This Lifetime of Mine with James Corden shall be a weekly celeb chat present, as a result of actually what else would it not be? The present, which can launch in early 2024, was introduced within the run-up to SiriusXM debuting its new app on Wednesday.

The brand new app is anticipated to higher mix SiriusXM’s satellite tv for pc and podcast choices, as executives mentioned throughout an investor name final week. The corporate is below stress to enchantment to youthful audiences as its flagship satellite tv for pc product and Pandora hemorrhage subscribers. In Q3, SiriusXM misplaced 94,000 subscribers and Pandora misplaced 112,000. Podcasting income, in the meantime, grew 28 p.c, even throughout what everybody can agree has been a fairly crappy 12 months for podcasting. 

The concept that Corden has traded the day by day grind of late-night tv for a lower-lift audio present shouldn’t be groundbreaking (see Conan O’Brien and Trevor Noah), however it’s fascinating that his present is on SiriusXM correct and never being extensively distributed like a podcast. Corden has by no means been identified for being edgy, however he was exceptionally good at making fluffy, viral celeb content material. (“Carpool Karaoke” being probably the most notable.) A deal the place his present is unique, and a radio present first, podcast second, appears to run towards that energy.

Then once more, we don’t know but how the brand new app will combine SiriusXM exhibits with podcasts. Perhaps the exclusivity and new app configuration will encourage Corden-heads to go over to the satellite tv for pc facet. 

Or possibly it’s simply me, however I blame that on maternity go away (as I do every little thing!). Edison Analysis launched its checklist of hottest podcasts between July and September, and This Previous Weekend w/ Theo Von landed the No. 5 (!!) spot, proper between This American Life and SmartLess. 

Von, a comic who’s a frequent visitor on The Joe Rogan Expertise, has been making his present since 2016. Whereas we have now seen new exhibits with large names land within the rankings fairly shortly, it has been some time since we have now seen a longstanding present pop like this. Between April and June this 12 months, he ranked No. 15. In the identical quarter final 12 months, Von didn’t even break Edison’s high 50. 

Based on Rolling Stone, clips from This Previous Weekend have been blowing up on TikTok recently, which may clarify this sudden rise. Like different exhibits that generate viral moments (Name Her Daddy, JRE), Von’s present is a video podcast.

I’ve been wracking my mind looking for a approach into how podcasting impacts how the general public digests and debates the struggle. In some ways, podcasting takes a again seat to different types of digital media on this scenario. TikTok, Instagram, and Twitter / X have been entrance and heart as a result of they’re constructed to amplify the sort of surprising visuals popping out of the struggle and the ensuing outrage. That, I feel, is the place podcasting can present one thing totally different and sorely wanted. 

What podcasting lacks in its capacity to go viral, it might (can being the important thing phrase right here) make up for with depth. Over the previous month, there are a selection of podcasts I’ve turned to whereas attempting to make sense of what’s taking place, and for me, it’s been an antidote to the oversimplified, righteous rage of social media. 

For day-to-day information and evaluation, I’ve been loving The Information Brokers. The UK-based present, hosted by three former BBC heavyweights — Emily Maitlis, Jon Sopel, and Lewis Goodall — has carried out an incredible job of trying on the struggle from totally different viewpoints, and the hosts’ analyses handle to be spicy with out being sensational. Whereas The New York Occasions has made some, uh, missteps in its breaking protection, The Every day revealed an enchanting episode final week about how the methods through which individuals view the struggle of 1948 nonetheless gas the battle right this moment. Moreover, The Ringer’s Plain English with Derek Thompson has had quite a few nice episodes that method the Israeli-Palestinian battle with nuance.

I’ll proceed to maintain an eye fixed (ear) on how this continues to play out in podcasting. I’m additionally curious about how left-leaning political exhibits could replicate the accelerating divide on the left extra usually, so look out for that in a future challenge. Within the meantime, which exhibits have you ever turned to up to now month? Be at liberty to hit me up with ideas and recs at [email protected].

That’s all for right this moment! I’ll be again subsequent week with the most recent audio information.