Skift Take
Two extra platforms are becoming a member of the ranks of Cvent, each targeted on enhancing the B2B commerce present expertise for organizers. There could also be extra acquisitions across the nook.
Cvent introduced right this moment the acquisition of Jifflenow and iCapture. That is the now Blackstone-owned firm’s first spherical of acquisitions. Cvent didn’t disclose monetary particulars in regards to the deal.
B2B commerce exhibits is the main target of each instruments. Jifflenow offers automated appointment scheduling, together with 1-to-1 conferences and 1-to-many shows. iCapture gives easy lead capturing related to CRM with options like lead scoring.
“The Jifflenow workforce is happy to proceed its mission to remodel assembly automation as an integral a part of Cvent, a transparent chief that continues to remodel the conferences and occasions trade,” mentioned Hari Shetty, CEO and founding father of Jifflenow.
“With organizations investing extra in commerce exhibits to reconnect with clients and prospects, now’s a good time to hitch the Cvent workforce and add our best-in-class options to their platform,” mentioned Brady Roberts, president and co-founder of iCapture.
“Over the previous almost 25 years, we’ve helped energy world conferences and occasions packages, and these acquisitions spotlight our continued dedication to innovation and delivering the best-in-class options our clients must drive their companies ahead,” mentioned Reggie Aggarwal, CEO and founding father of Cvent.
What Can We Anticipate to Change?
In an announcement, Cvent mentioned it will use these acquisitions to develop additional the aptitude of its Occasion Advertising and Administration platform. Cvent is assured that this mix of acquisitions will assist its shoppers “simply seize, qualify and convert their leads with better pace, consistency and visibility.”
Ought to Cvent be capable of combine these instruments quickly and successfully, it might present a fine addition to its platform. Their function set is already extremely full; for a lot of it’s already the one true all-in-one occasion administration platform. A few of Cvent’s earlier expertise acquisitions have been sundown with none integration going down. That is unlikely on this case because the instruments give attention to very particular options that complement Cvent’s present providing.
Cvent’s M&A Historical past
Cvent is by far the biggest occasion expertise firm on the earth. All through its historical past, the corporate has been aggressive in its M&A technique. It merged with occasion administration platform Lanyon below the then-owner, Vista Fairness Companions, in 2016. Lanyon itself had beforehand acquired Passkey, the main room block administration instrument, in 2014. Cvent made two important acquisitions in 2018 with cellular occasion app supplier QuickMobile and event-diagraming instrument Social Tables. The next yr, it acquired one other cellular occasion app supplier DoubleDutch. Throughout the Covid pandemic, Cvent acquired broadcasting instrument Shoflo in August 2021. It went on to amass UK-based venue reserving web site VenueDirectory in June 2022.
