4 Methods a Lead Seize App Helps Exhibitors Make the Most of Your Occasion

With so many advertising and marketing channels accessible to your occasion sponsors, you possibly can now not assume they are going to return 12 months after 12 months to exhibit at your occasion. Offering sponsors and exhibitors with actual worth requires extra than simply providing premium sales space area. 

To be sure you get their buy-in once more subsequent 12 months, you must make it simple for them to capitalize on the lead technology alternatives accessible to them onsite. By providing them a cheap Lead Seize App, you’ll assist them benefit from the conversations they’ve along with your attendees.

Historically, exhibitors would commerce contact particulars with attendees utilizing enterprise playing cards or paper kinds at their sales space. This makes it tough for them to assemble and rating leads, comply with up with them rapidly post-event, and measure the worth of exhibiting at your occasion. A Lead Seize App will permit them to do all of this in seconds.

On this weblog put up, you’ll find out how the correct Lead Seize App may help you and your exhibitors:

Effectively seize, rating, and comply with up with leads

Streamline workflows with extra sustainable processes

Simply report detailed notes on conversations with leads

Justify the price of exhibiting at your occasion subsequent 12 months

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1. Effectively Seize, Rating, and Observe Up with Leads

Manually coming into attendee lead particulars right into a spreadsheet from their badge or enterprise card is time-consuming. Not solely does this decelerate the post-event follow-up course of, however the threat of human error can compromise the integrity of the information.

Your exhibitors want a strategy to rapidly accumulate and qualify leads so their gross sales and advertising and marketing groups can simply prioritize their outreach efforts. However when many lead retrieval instruments like CVENT lead seize are prohibitively costly, what are the most effective choices that received’t break the financial institution?

EventMobi’s Lead Seize App is a cheap possibility for occasion planners. It permits exhibitors to robotically seize attendee contact info by scanning a bodily or digital QR code. This implies the information will all the time be correct and sales space workers can keep away from the awkwardness of misplaced enterprise playing cards!

Exhibitors can add their very own qualifying questions with customized fields. It will assist them qualify leads based mostly on standards equivalent to job title, trade, and shopping for intent. 

From there, exhibitors and sponsors can give attention to the leads which are more than likely to transform into clients. They’ll additionally obtain all of the contact info from the leads they’ve scanned straight into their CRM or advertising and marketing automation platform together with their notes.

On this video, Carlee Toms, Sr. Account Government at EventMobi demonstrates the right way to use the EventMobi Lead Seize App.

2. Enhance Workflows with Sustainable Processes

Over the previous few years, there was a rising development towards making occasions extra sustainable. Companies are putting in CSR targets to encourage planners and exhibitors to prepare and take part in sustainable occasions.

Decreasing the quantity of paper waste generated by occasions began with planners opting to make use of cellular occasion apps as an alternative of paper present guides. Now, occasion know-how has matured to the purpose that almost each course of could be managed digitally. 

One small instance of how processes are altering is networking with enterprise playing cards. At present, attendees and exhibitors are a lot much less probably to present away or accumulate enterprise playing cards throughout an occasion. As a substitute, connecting on social media platforms like Linkedin or scanning badges is the popular strategy to make new connections. 

Utilizing a Lead Seize App eliminates the necessity for paper kinds and enterprise playing cards. Capturing contact info digitally is a fast, environment friendly, and extra sustainable course of for exhibitors. The EventMobi Lead Seize App works offline, so even when the web goes down they will proceed amassing leads. 

3. Simply File Particulars from Conversations

Questioning what else you are able to do with a Lead Seize App? Within the video beneath, you’ll see one other approach your exhibitors can report lead particulars to counterpoint lead seize plus a artistic tip so that you can accumulate suggestions about your occasion.

On this video, Thorben Grosser, VP of Product Advertising and marketing at EventMobi, shares two methods you and your exhibitors can benefit from your Lead Seize App. 

Discuss it Out with Textual content-to-Speech

After scanning an attendee badge, sponsors can use text-to-speech note-taking to rapidly report any particulars they don’t wish to overlook. Below the sector for added notes, exhibitors can merely faucet the speech-to-text icon, dictate their ideas, and save the word together with the lead’s contact info.

This characteristic permits your exhibitors and sponsors to effectively add context from their conversations whereas it’s contemporary of their minds earlier than transferring on to the subsequent lead. These further particulars can function an vital reminder after an extended day of interacting with leads and making new connections.

Personalize Survey Questions on the Fly

Your Lead Seize App can do double responsibility as an onsite survey instrument. All it’s important to do is create a brand new firm and add representatives to it, giving them entry to guide scanning. This permits your occasion workers to assemble info by means of private chats with attendees, offering extra worthwhile knowledge for occasion analysis.

4. Justify the Price of Exhibiting at Your Subsequent Occasion

Occasion organizers are more and more beneath stress to make sure sponsors get extra worth from exhibiting. Planners have to make it simple to quantify the worth of attending the occasion relative to the prices of exhibiting. Information will assist show (or disprove!) this. 

The very first thing exhibitors wish to know is what number of leads they collected out of your occasion. Second, they wish to determine what number of of these leads are certified. The quantity and high quality of leads are essential real-time success metrics and this knowledge helps exhibitors resolve which occasions deserve a slice of their funds.  

EventMobi’s Lead Seize App makes it simple for exhibitors to see the quantity and high quality of leads generated from an occasion. The star score characteristic helps exhibitors rating their lead knowledge in seconds. Right here’s how we suggest utilizing it:

One star means no gross sales follow-up is required, add them to the database. 

A 3-star score signifies the contact is a heat lead able to be assigned to a Enterprise Improvement Consultant for added qualification. 

5 stars can sign a sizzling lead for an Account Government to comply with up instantly.

Planners can’t management how exhibiting corporations interact with attendees onsite or post-event. However a Lead Seize App will make it simple for them to handle leads and see the ROI out of your occasion. In case your exhibitors generate extra income from captured leads than it prices to exhibit, it can guarantee their buy-in once more subsequent 12 months.

Impress Your Exhibitors with EventMobi’s Lead Seize App 

A Lead Seize App will assist occasion exhibitors effectively seize, rating, and comply with up with leads. It empowers them to streamline their workflows with extra sustainable processes, and simply see the ROI from exhibiting. 

With EventMobi’s Lead Seize App, you possibly can present exhibitors and sponsors with the instruments they should obtain their occasion targets. Lead Seize offers exhibitors the flexibility to robotically seize worthwhile attendee info, qualify leads on the spot, and go paperless with streamlined processes.

Need to see EventMobi’s Lead Seize App in motion? 📱 E-book your customized demo right this moment!