Canva provides a brand new generative AI platform to its rising artistic empire

Canva has introduced plans to accumulate Leonardo.ai, an Australian generative AI content material and analysis startup, as a part of its purpose to construct a “world-class suite of visible AI instruments.” Whereas monetary phrases haven’t been disclosed, the deal will see Canva acquire entry to Leonardo.ai’s lineup of user-customizable text-to-image and text-to-video mills.

Canva has made efforts to diversify its platform with extra workplace suite-like instruments of late, however the visible design and communications platform stays one of many greatest opponents to Adobe’s lineup of artistic software program merchandise. The place the Affinity acquisition could assist Canva to compete in opposition to Adobe software program like Illustrator, Photoshop, and InDesign, Leonardo.ai might be equally poised as a substitute for Adobe’s Firefly generative AI fashions.

Leonardo.ai instructed TechCrunch that its fashions are educated utilizing “licensed, artificial, and publicly obtainable/open supply information,” which is vaguer than Adobe’s coaching disclosure for Firefly. Regardless of this, Adobe suffered backlash to a latest coverage replace that compelled it to explicitly state that consumer information wouldn’t be used to coach the corporate’s generative AI fashions. Canva has a chance to place itself as a rising various, nevertheless it must tread rigorously to keep away from any Adobe-like scrutiny from creators who maintain related reservations about generative AI.