Chiefs Vs. Broncos Scores File Viewers Enhance For Prime Video – Deadline

Contemporary off the Los Angeles crimson carpet for her The Eras Tour live performance movie, Taylor Swift headed to Missouri on Thursday to cheer on Travis Kelce because the Kansas Metropolis Chiefs’ took on the Denver Broncos.

It seems like, as soon as once more, the NFL benefitted from her presence at Arrowhead Stadium.

About 13.83M folks tuned in to look at one other Chiefs victory on Prime Video, which was up 57% from final 12 months’s comparable Thursday Night time Soccer recreation (8.79M for Commanders vs. Bears). The viewers peaked at 15.51M viewers round 9:15 p.m. ET, based on Amazon.

Whereas TNF has been posting good points all season, that is by far the biggest year-over-year leap to this point. The sport now stands because the third most-watched TNF recreation ever on Prime Video, behind two different matchups this season (15.06M for Vikings-Eagles and 13.92M for Giants-49ers).

Maybe most telling is the feminine viewership for the sport, which noticed a rise much like what NBC skilled when the community broadcast the Chiefs-Jets recreation (which Swift additionally attended). The Broncos-Chiefs recreation averaged a feminine viewers of 4.92M, which is a rise of +15% over the common feminine viewership of TNF’s first 4 video games this season.

Feminine viewership made up 36% of the overall viewers, in comparison with about 32% throughout the earlier 4 video games.

Within the 18-24 demographic, feminine viewership soared 29% to 303,000 (up from 234,000 throughout the final 4 TNF telecasts). Within the 12-17 demo, feminine viewership was up 19% to 120,000.

However, it’s not all of the Taylor Swift impact. Thursday Night time Soccer has been seeing a year-over-year enhance in viewership throughout each recreation this season. So far, Prime Video is boasting a five-game common of 13.6M viewers, which is 26% enhance over final 12 months and 23% increased than 2021. This season’s five-game common is up 42% in whole viewers over final 12 months’s full-season common.

Within the 18-49 leisure demographic, the Chiefs-Broncos averaged about 6.41M viewers. In line with Amazon, TNF‘s season-to-date median age is 47, which is seven years youthful than audiences watching the NFL on linear networks.