Colin Rutherford joins the Enterprise Mind podcast to share his entrepreneurial journey. Beginning as a Division I hockey participant at Dartmouth, he launched Greenbox Storage, a summer season storage service for faculty college students. Regardless of balancing 30 hours per week of hockey and Ivy League teachers, he realized important time administration expertise and grew the enterprise to 23 faculties. He discusses the challenges of scaling too quick—tripling branches in a yr led to losses at a number of areas, instructing him the significance of measured development and revenue focus.
Colin additionally talks about going viral on X with a publish that reached 62 million views, which helped him monetize and acquire visibility. He emphasizes consistency, experimentation, and borrowing confirmed methods from others as keys to rising on social media. He’s posted over 18,000 instances and follows a method influenced by Justin Welsh’s content material mannequin.
Colin now runs Greenbox Storage and Founder Manufacturers, a digital advertising and private branding company serving to entrepreneurs develop their on-line affect. He highlights the significance of constructing a terrific distant group and utilizing instruments like Google Workspace, Slack, and AI to handle content material and operations. He credit his dad and mom for instilling self-discipline and drive and leaves listeners with recommendation: begin earlier than you’re prepared, be taught by doing, and encompass your self with sensible individuals to scale efficiently.
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