In Episode 649 of Enterprise Mind, Dave and Shannon concentrate on the ability of consistency and content material creation in fashionable enterprise. Kicking off with a listener electronic mail in regards to the worth of handwritten thank-you notes, they stress the significance of considerate outreach and relationship-building. From there, they segue right into a deeper dialogue on how each enterprise is now within the content material enterprise, whether or not they understand it or not. Content material isn’t nearly advertising—it attracts shoppers, builds model consciousness, and even attracts in potential staff.
The hosts emphasize that consistency beats high quality in terms of content material efficiency on social media. Platforms favor creators who publish recurrently as a result of it alerts dedication, decreasing the chance for the algorithm to advertise your content material. They encourage enterprise house owners to concentrate on one platform at a time, grasp it, and keep away from spreading themselves too skinny except they’ve the workforce to handle engagement genuinely throughout a number of channels.
Additionally they share sensible recommendation: save every bit of content material you create right into a “content material library,” reuse outdated posts as your viewers grows, and use instruments like Opus.professional and Loom to generate and repurpose video content material. The important thing takeaway? Begin now, even when it’s messy. Authenticity, consistency, and strategic content material reuse will compound over time to develop your presence and enterprise affect.
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