Right here’s the step-by-step information to cleansing your electronic mail listing:
Step 1: Establish Inactive Subscribers
Begin by figuring out subscribers who haven’t opened or clicked in your emails within the final 90 days.
These subscribers are thought of inactive and are prime candidates for listing cleansing.
Examine together with your electronic mail software program, however in ConvertKit, these of us are known as “Chilly Subscribers.”
I had 225 earlier than I despatched this electronic mail.
Step 2: Ship a Re-engagement Marketing campaign
Phase your chilly subscribers out and add them to a re-engagement marketing campaign.
The re-engagement marketing campaign will ship a sequence of emails asking the subscriber to choose again into receiving emails from you.
Attempt to use persuasive topic strains, customized content material, and particular presents (if relevant).
Basically, you may create a three-email sequence consisting of:
Electronic mail 1: Checking in and Providing a Selection
On this preliminary electronic mail, you attain out to your much less energetic subscribers to acknowledge their decreased engagement together with your emails. You reaffirm your dedication to offering info that helps them obtain their desired objectives. You supply them an choice to proceed receiving emails with a clickable hyperlink.
Electronic mail 2: Reminding Them of Your Worth
Within the second electronic mail, you’ll remind your subscribers of your worth and the way your content material can assist them resolve their ache factors. It’s also possible to supply a sneak peek at upcoming content material to rekindle their curiosity.
Electronic mail 3: Saying Goodbye
If the subscriber hasn’t re-engaged by this level, I don’t imagine they are going to. It’s time to terminate them.
Step 4: Consider the Outcomes
Monitor the outcomes of your re-engagement marketing campaign.
You’d be shocked at what number of of us find yourself leaping again on the listing!
And guess what? It’s a win-win both means.
In the event that they soar again on the listing, AWESOME!
In the event that they don’t, you’ve simply elevated your electronic mail metrics.
Sounds groovy, proper?
