Mark your calendars, style lovers! On October twenty ninth, Common Normal companions with multidisciplinary artist, activist, and all-around style visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous model and self-expression for each physique, sizes 00-40. And in right this moment’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Common Normal has been main the cost in size-inclusive style, and this assortment takes their mission to the subsequent stage. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator identified for his or her distinctive mix of artwork and activism—Common Normal is doubling down on what they do finest: creating high-quality, completely tailor-made, and accessible style that refuses to compromise on match or model. And, on this case, they’re providing one thing the plus dimension style market has desperately wanted: extra decisions for everybody, in all places.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mould by providing 5 androgynous wardrobe staples that ship Common Normal’s signature mixture of consolation, high quality, and flexibility. Suppose effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop high—all designed to suit each physique, from dimension 00 to 40. The true kicker? These items are adaptable in a means that encourages you to play together with your proportions, experiment with completely different varieties, and customise your model.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Normal to develop its already groundbreaking method to sizing. Each bit permits you to dimension up or down, permitting freedom to regulate based mostly in your model temper. Whether or not you’re feeling a bit outsized and cozy in the future, or smooth and fitted the subsequent, this assortment is able to flex with you.
“We’re all about difficult the trade’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Normal’s Chief Design Officer, Ramon Martin. “When a buyer’s decisions are confined to cultural norms, their potential for expression is proscribed. This assortment with Jordan provides extra selection than ever earlier than—and we’re excited to assist folks escape of that mould.”
In different phrases, it’s not simply style. It’s an expertise—a canvas for self-expression that celebrates the fantastic thing about all our bodies.
Why This Collaboration Issues Proper Now
If you happen to’ve been following style tendencies (and let’s be actual, try to be), you might need seen a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly chopping again on dimension choices and numerous illustration. Common Normal isn’t about that life. They’re right here for the lengthy haul, dedicated to creating style for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus dimension artist who’s spent their life altering ill-fitting garments and combating for a spot in style, Common Normal is sending a strong message: everybody deserves a seat on the style desk.
“For therefore lengthy, the style trade ignored the bulk of people that fall outdoors its stereotypical binaries and sweetness requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to companion with Common Normal to create a capsule that lastly empowers all folks to buy and categorical their individuality.”
And the timing? Impeccable. Because the trade struggles to keep up the momentum of inclusivity, Jordan x US seems like a battle cry—a reminder that style is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule shall be accessible at Common Normal’s SoHo showroom, by means of their US on Tour in-person procuring experiences, and on-line at UniversalStandard.com.
So, how are you going to get your fingers on this groundbreaking assortment? Beginning October twenty ninth, you might have three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but additionally financially accessible.
Whether or not you’re purchasing for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you just’ll really need to put on, the Jordan x US assortment has one thing for each physique, each model, and each vibe.
With Common Normal and Jordan Underwood, the way forward for style is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—categorical your self.
