How a lot does a billboard value within the US? In 2025, the nationwide common is $3,953.16 for a four-week marketing campaign. Nonetheless, it depends upon the place your billboard can be positioned and the kind of billboard you employ (bodily or digital). Plan to spend between $1,000 and $5,000 a month in small to mid-size cities and between $8,000 and $100,000 in additional populated areas.
Your billboard promoting value will even rely upon components like your billboard’s out-of-home (OOH) score, marketing campaign size and season, and advert measurement. Preserve studying for a breakdown of billboard promoting prices, the components affecting them, and tips about getting began together with your billboard marketing campaign.
In case your imaginative and prescient is massive however your advert finances is small, Blip Billboards provides digital billboards that play 10-second “blips” of your advert in keeping with your day by day finances. You’ll be able to set your individual finances and pay as you go along with no long-term contracts, so it’s place to begin for small companies.
Go to Blip Billboards
How a lot billboards value within the US by state
In the USA, how a lot a billboard prices differs primarily based on the advert market in every space. Typically, bodily billboards can value $1,000 to $35,000 a month (or extra in super-populated cities). Digital billboards value as little as $10 a day with suppliers by Blip Billboards. Devoted digital billboards run from $1,800 in mid-sized cities like Davenport, IA, to over $100,000 in massive cities like Los Angeles.
Discover the interactive map beneath to search out out the common month-to-month value of billboard promoting by state in 2025 for each conventional and digital billboards*.
Common Billboard Price by State
Understanding how a lot billboard promoting prices will rely upon the realm you wish to promote in. States with bigger markets, akin to New York or California, can have a lot greater billboard costs than areas with smaller and extra scattered populations, like Alaska or Kentucky. Click on on the interactive map beneath to search out out the common month-to-month billboard value by state in 2024.
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*The costs above are for March 2025 however can range with time.
Billboard promoting prices in consultant US cities
Sources: Billboardsin.com, Knowledge.census.gov
Elements affecting billboard promoting prices
As with all different small enterprise promoting channel, billboard promoting charges are dynamic — they range for various instances and locations. They’re affected by two important components: the billboard’s OOH score as decided by Geopath, an viewers location measurement instrument, and exterior advert market components like your advert marketing campaign’s size and season.
Elements that decide OOH scores
Demographics: These are a breakdown by age, gender, and revenue stage of people that usually go a billboard. Anticipate to pay extra to promote in places that attain folks with greater revenue ranges.
Circulation: Circulation is the whole quantity of visitors that passes the billboard as derived from transportation authorities. The circulation doesn’t bear in mind whether or not passersby see your advert.
Visibility analysis: This issue determines the chance that your billboard can be seen to folks within the space. That is decided by eye-tracking evaluation and the velocity at which individuals go by your billboard.
Attain and frequency: Attain is the seemingly quantity of people that really see your advert primarily based on the scale and placement of the billboard. Frequency is the variety of instances your advert will seemingly be seen.
Exterior market components
Marketing campaign size: How lengthy your marketing campaign runs. That is the largest issue impacting your total month-to-month value for billboard promoting. The longer your marketing campaign, the upper your value.
Seasonality: Sure instances of the yr have greater calls for than others. For instance, billboard promoting prices are anticipated to be greater in the course of the holidays or round Black Friday.
Location: Densely populated areas can have the next common billboard value than rural cities with fewer populations. For instance, a billboard advert in New York Metropolis will value multiple in Ada, Oklahoma.
Billboard measurement: The larger your billboard area, the upper your marketing campaign value.
Lighting: Lighting your billboard up at evening retains it seen 24/7 and captures a wider viewers. Nonetheless, they will usually be as much as 25% costlier than unlit billboards.
Manufacturing bills: When you’ve got a conventional billboard, you’ll additionally must think about prices for printing, supplies, and set up, which might range for every supplier. In the event you’re outsourcing your billboard design, you’ll additionally want to contemplate design prices.
Professionals & cons of billboard advertisements (& who they’re finest for)
Billboards may give your model loads of publicity and talk a easy, clear message. On the flip aspect, nonetheless, they are often costly and tough to measure for effectiveness. Together with understanding how a lot billboards value, beneath are a number of the greatest execs and cons of billboard promoting that can assist you determine if it’s the most suitable choice for your corporation.
Who billboard advertisements are finest for
Billboard promoting can work properly in lots of situations, from constructing model consciousness to producing curiosity in a trigger. For instance, when you’re a brand new enterprise, you possibly can leverage billboard promoting to construct your model presence regionally. In reality, billboards on highways that publicize native companies are very actionable as a result of audiences are already close by.
Billboards are additionally an awesome possibility when you don’t must generate gross sales instantly however wish to create curiosity or leads for your corporation. In the event you’re nonetheless on the fence about whether or not billboard advertisements are good for your corporation, think about the next questions.
Does your product go the eight-second rule? In the event you can’t make your pitch in eight seconds, billboards are most likely not the proper channel. The non-animated, static nature of conventional billboards could also be ineffective in case your message requires interpretation.
Is your product related to a mass viewers? In case your product is just related to a small share of the inhabitants, you’ll waste some huge cash on “pointless” billboard impressions. For instance, a distributor of vegan meals merchandise seemingly solely appeals to the 1% of Individuals who’re vegan.
The primary good thing about billboard promoting is the flexibility to succeed in a big and various inhabitants inside a selected geographical space. They’re a type of mass promoting however for a really location-specific viewers. For instance, everybody eats, so eating places are a pure match for billboards. Evaluate different forms of companies which can be best suited for billboard promoting:
Eating places
Retail shops
Actual property brokers
Non-public docs, dentists, veterinarians, and many others.
Regulation corporations
Monetary establishments
Clinics
Health facilities
Academic establishments
Skilled sports activities groups
Dwelling providers (e.g., HVAC, landscaping, building)
Nonprofits and public service bulletins
In distinction, due to their static location and nature, billboards aren’t an awesome possibility for concentrating on very particular viewers pursuits and behaviors or monitoring your message’s effectiveness. They’re additionally mono-directional (not interactive like on-line advertisements), in order that they gained’t be very efficient for producing viewers engagement.
Conventional (bodily) vs digital billboards
Bodily billboards have some benefits over digital billboard promoting. For instance, bodily billboard advertisements are sometimes simpler to arrange as a result of the infrastructure has existed for a number of many years within the US. Plus, printed commercials are usually not topic to glitches and energy outages, not like digital billboards.
Alternatively, digital billboards are extra dynamic and attention-grabbing. They are often focused primarily based on time of day and different components. Additionally they are inclined to have more cost effective choices, like these from Blip Billboards.
Conventional bodily billboards are nice for reaching broad audiences in your native space. (Supply: BillboardsIn)
Digital billboards are extra dynamic and attention-grabbing and infrequently value much less, reducing the barrier to entry. (Supply: Outfront)
Different OOH promoting choices
Billboard promoting charges may be fairly unpredictable due to the various components affecting them. The excellent news is that billboards aren’t your solely possibility for broadcasting your message to a large viewers. Oout-of-home promoting choices are additionally accessible that may attain audiences equally.
Road furnishings advertisements: These advertisements often seem on public transit like bus stations or public rubbish cans and information pillars. Whereas smaller, they nonetheless attain a mass viewers in a selected location and infrequently value lower than billboards.
Transport advertisements: A transport advert offers your commercial extra mobility and simply catches consideration in high-traffic areas. They typically come as automobile wraps, taxi advertisements, or posters on subways and trains. They’re a sensible choice when you don’t need your advert to stay in a single fastened location however nonetheless wish to seize a neighborhood viewers.
Place-based advertisements: These advertisements are particular to the place they’re positioned; as an example, journey insurance coverage advertisements at an airport or sports activities drinks advertisements close to a health club. They’re possibility for concentrating on audiences of a selected curiosity (like journey or health) in a selected location.
Guerrilla or wall mural advertisements: These are extra unconventional forms of advertisements which can be painted instantly on a clean wall. Whereas extra attention-grabbing, they will take longer to arrange, however they could be a good possibility if your corporation has a hard and fast location or a inventive or unconventional model.
Easy methods to get began with billboard promoting
When you’ve determined billboard promoting is an effective match for your corporation, the following step is to get it proper. Billboard advertisements require good technique, planning, and design to be efficient, from the placement you select in your billboard to its design and advert copy. Comply with my 4 steps to get began together with your billboard promoting marketing campaign.
1. Select a billboard location
Your billboard’s location is an important consideration when selecting outside commercial. Elements that affect the effectiveness of your billboard’s location are visitors velocity, the billboard’s proximity to the street, and vacationers’ vacation spot. In the event you determine {that a} billboard is correct for your corporation, consider a number of places to decide on the one that can goal probably the most potential clients.
Take into account three components when selecting the very best spot in your billboard.
Visitors velocity: Individuals are extra prone to see your advert in the event that they’re on a congested freeway than on a practice route the place vacationers go at 40 mph. Select a billboard situated on a avenue with a low-speed restrict or a roadway vulnerable to visitors congestion.
Proximity of the billboard to the street: The space of an indication from the street impacts its visibility to passing drivers. Choose a billboard location shut sufficient to the street to be legible.
Traveler vacation spot: Take into account whether or not you’re promoting your corporation to locals or folks simply passing by way of city. Additionally, think about whether or not persons are prone to go to your corporation on their strategy to or from work.
These particulars are usually accessible from the corporate promoting the billboard area. Nonetheless, visiting the placement earlier than committing to billboard promoting can be a good suggestion. Analyze the place your buyer base is coming from, and put the billboard precisely the place they’re almost certainly to see it.
Professional tip: Take into account shopping for a bodily billboard instantly throughout out of your rivals that pulls consideration to your model’s distinctive promoting proposition. For instance, the McDonald’s billboard beneath pokes enjoyable at Starbucks’ costs.
An instance of a bodily billboard capitalizing on model differentiation. (Supply: SeattlePI)
2. Plan your billboard marketing campaign
After finalizing your billboard’s location, the following step is planning your marketing campaign, together with:
How lengthy your billboard can be dwell
The kind of billboard you’ll use (conventional or digital)
The particular dates your marketing campaign will run
Moreover, consider the way you’ll measure your marketing campaign’s effectiveness. Billboards don’t have an official success metric, solely estimated advert impressions. This implies you’ll must measure your marketing campaign’s impression in different methods relying in your targets, like extra app downloads, web site visits, or foot visitors — whereas preserving in thoughts it’s not an ideal assure.
3. Design your billboard
The subsequent step is to design your billboard. Billboards are one of the vital inventive promoting codecs for speaking your model id and actually standing out. I at all times advise real-life billboard design examples for inspiration, however comply with my design tricks to get began.
Don’t over-clutter your billboard design. Billboards provide a large area, however that doesn’t imply you should fill each nook. Assume as a substitute of how you should use design to ship your message in probably the most attention-grabbing and memorable manner.
Have one clear message and name to motion. Your billboard solely has a number of seconds to seize folks’s consideration and talk your message successfully. So, don’t confuse folks with an excessively lengthy or difficult message. If it might’t be understood in eight seconds, revise it so it’s clearer.
Spotlight what makes your model distinctive. Individuals see dozens of billboards day by day, however what’ll actually seize consideration is one from a novel and genuine model. Incorporate your model colours, imagery, and voice into your billboard design to advertise recognition.
A billboard design that comes with its environment. (Supply: Paradise Meals Courtroom, through Fb).
Preserve your billboard copy quick, easy, and memorable. (Supply: Virgin Atlantic through Pinterest)
4. Lease & launch your billboard
In the event you’ve already chosen a billboard location, notice the promoting firm behind it. It’s often listed on the construction itself. A few of the largest billboard firms within the US are Lamar, Clear Channel, and CBS Outside, however there are additionally many native and regional suppliers.
After noting the billboard supplier, attain out to them through their web site to get your billboard promoting value quote. Agree in your marketing campaign size, ship your design, and launch your billboard marketing campaign.
A billboard for lease from Lamar on the freeway (Supply: Lamar)
Are billboards nonetheless related in 2025?
Whereas digital advertisements are having their second, billboards aren’t an out of date promoting technique in 2025. Individuals nonetheless commute. So, whereas the worth for billboard promoting may be greater than digital advertisements, they’re nonetheless an efficient strategy to get your corporation observed, whether or not you go for a conventional or digital billboard.
Billboards are nonetheless related in 2025 for 5 official and compelling causes:
Digital fatigue is actual. 38% of shoppers report feeling some stage of digital or tech fatigue, which might trigger them to really feel much less linked to advertisements on their screens. That’s the place billboard promoting is available in. Clients at the moment crave extra real-world experiences to essentially join with a model.
Strategic billboard placement guides buyer journeys. Putting the proper billboard on the proper place and time can goal audiences exactly the place they’re on the client journey and information them accordingly. For instance, United Airways’ OOH marketing campaign focused audiences in airports in particular cities to indicate what number of locations their planes may fly to.
Individuals like outside advertisements. One aspect impact of digital fatigue is folks appreciating real-world issues extra, like outside advertisements. A 2024 research by the OOH Affiliation of America (OAAA) discovered that just about 73% of consumers suppose positively of outside advertisements — excess of TV, on-line, audio, or print advertisements.
“Micro-moments” and experiential advertisements are every part. Lockdowns and social distancing outlined the early 2020s. So, it’s unsurprising that advertising and marketing now’s all about creating actual experiences and memorable “micro-moments” with audiences. Clients at the moment are extra inclined to buy from a model after an experiential occasion. That occasion may be so simple as a well-placed and well-designed billboard.
OOH advertisements immediate clients to take motion. Lastly, OOH advertisements are simply plain efficient. The identical 2024 OAA research discovered that digital billboard advertisements prompted 76% of consumers to take motion, whether or not watching a video, making a purchase order, or visiting a retailer.
Often requested questions (FAQs)
How a lot does it value to lease a billboard?
The typical value to promote on a billboard is $3,953.16 in 2025. Nonetheless, this depends upon your billboard’s location. Much less populated areas like Maine and Montana will value much less, whereas bigger and extra densely populated ones like New York and California will value extra. Elements like your marketing campaign size, season, and kind (conventional or digital) will even have an effect on your billboard promoting prices, in addition to bills like printing, supplies, design, and set up.
Is proudly owning a billboard good cash?
Proudly owning a billboard in a densely populated space with numerous companies is usually a regular supply of revenue. Digital billboards can particularly be useful in areas with loads of small companies, as you possibly can lease billboard advert areas for various instances of the day. Nonetheless, the largest threat of proudly owning a billboard is potential modifications in its location; for instance, somebody would possibly construct in entrance of your billboard, blocking its visibility.
How a lot does a digital billboard value?
A digital billboard can value between $1,813 and $4,900 a month in cities like Davenport, Iowa, and between $6,300 and $175,000 in bigger cities like Los Angeles. Nonetheless, this additionally depends upon your digital billboard supplier. As an example, some suppliers like Blip Billboards provide a pay-as-you-go value construction that matches no matter day by day finances you set — even as little as $5.
Backside Line
How a lot does a billboard value largely depends upon the place your billboard is positioned, for a way lengthy, and what time of yr it’ll go dwell. It’ll additionally rely upon the kind of billboard you’re promoting on, whether or not bodily or digital. However on common, anticipate them to value between $1,000 and $5,000 a month in small to mid-sized cities and between $8,000 and $100,000 in massive, densely populated ones.
