By: Som-Mai Nguyen
Date: Apr. 24, 2025
Illustrations: Nguyen Tran
How the struggle’s most horrific {photograph} is now a litmus check without spending a dime speech within the period of social media.
It’s a photograph you could have already seen. Captured in stark black and white, a number of Vietnamese youngsters run down a highway, flanked by troopers. Within the left foreground, there’s a crying little one whose mouth is contorted. However the viewer’s eye drifts towards the middle and the primary topic of the {photograph}: a 9-year-old lady, who’s bare, crying, and shrieking in agony from the burns on her physique. The {photograph} is titled “The Terror of Battle,” however it’s ubiquitously generally known as the Napalm Woman {photograph}.
The napalm assault that the kids had been fleeing was an occasion of pleasant hearth, carried out by South Vietnamese forces allied with the US, flying American-made planes and dropping American napalm in an try to flush out Northern forces from hiding. This picture, for which Huỳnh Công “Nick” Út was awarded a Pulitzer Prize, was taken in Trảng Bàng, an hour’s drive northwest of at present’s Ho Chi Minh Metropolis, in June 1972.
“The Terror of Battle” is typically credited with ending the struggle by means of sheer emotional affect, swinging American public opinion towards navy withdrawal and ultimately bringing in regards to the Paris Peace Accords in January 1973. The {photograph} was certainly highly effective. (US President Richard Nixon might be heard questioning whether or not the {photograph} had been doctored in a White Home audio recording. In one other, he inspired Henry Kissinger to “assume massive” and urged the nuclear bomb.) However in reality, the tide of public opinion had already turned years prior. A 12 months earlier than the {photograph} was taken, 61 % of American respondents to a June 1971 Gallup ballot answered that it had been a mistake to ship US troops to Vietnam; solely 28 % maintained that it had not. Six years earlier, in August 1965, solely 24 % had believed involvement to be a mistake, whereas 61 % had not.
If the Napalm Woman {photograph} performed a task in ending the struggle, it was as half of a bigger technological media shift that had pervaded the whole Vietnam Battle. From the Nineteen Fifties till its withdrawal from the struggle in 1973, the US equipped arms, troops, and loss of life to Southeast Asia. Contemporaneous developments in media know-how — that’s, tv broadcasting and photojournalism — made struggle newly seen to the American public. The response was overwhelming. Till as just lately as 1945, political or non secular dedication to pacifism may function a bar to naturalization, however the Vietnam Battle redefined antiwar activism as mainstream societal discontent, taken up by intellectuals, rockstars, and Hollywood celebrities alike.
It’s no marvel that this period generated a few of America’s most essential case legislation across the freedom of speech. Within the Pentagon Papers case, the Nixon Administration focused the press that had introduced house the horror of struggle; numerous circumstances associated to antiwar demonstrations redefined all the pieces from college students’ proper to protest to the legality of displaying the phrase “fuck” in public.
As with Nixon, at present’s govt has launched an onslaught on speech, together with plans to broaden ICE’s current surveillance dragnet by punishing noncitizens merely for perceived dissent on social media. These assaults replicate how, within the current day, a lot of American political life in no small half takes place on-line, by way of web platforms and social media networks with complicated and infrequently opaque content material moderation apparatuses. There, the legacy of the Vietnam Battle may also be discovered.
“The Terror of Battle” is, in spite of everything, a violent, nonconsensual nude picture of a kid. Additionally it is of large historic significance — and earlier than it turned historical past itself, it was hard-hitting, weighty speech of a political nature. It’s a troubling {photograph} that lives on the boundary of free speech; a troublesome edge case for social media platforms that has come up again and again as they set, regulate, and modify their content material moderation requirements. The Napalm Woman {photograph} has left an indelible mark on how speech is ruled, regardless of by no means establishing court docket precedent in any respect.
The Napalm Woman {photograph} has left an indelible mark on how speech is ruled, regardless of by no means establishing court docket precedent in any respect
The lady within the {photograph}, Kim Phúc Phan Thị, defected to Canada some many years later. In 2022, she penned an op-ed in The New York Instances, trying again on the 50 years for the reason that image was taken, throughout which she had been lowered to “an emblem of the horrors of struggle.”
Phan grew up “detesting” the {photograph}, which had been shot and distributed with out her consent. “I assumed to myself, ‘I’m just a little lady. I’m bare. Why did he take that image? Why didn’t my mother and father defend me? Why did he print that picture? Why was I the one child bare whereas my brothers and cousins within the picture had their garments on?’”
She was grateful to the photographer for later taking her to obtain medical care; she even credited him with saving her life. However nonetheless, Phan recognized a way of violation, trauma layered on high of trauma, an assault on her privateness and bodily autonomy that was inextricable from her reminiscences of the struggle and the burn scars she carried on one-third of her physique.
The historic significance and extensive dissemination of “The Terror of Battle” is especially weird, on condition that nude pictures of youngsters are a class of speech that’s notorious for its rigid prohibition. These pictures are so categorically condemned that Congress handed a legislation in 1996 that banned “sexually specific pictures that seem to depict minors” that had been produced with out utilizing any actual youngsters — a prohibition so broad that it virtually anticipates current-day debates on nonconsensual AI-generated pornography. (The Supreme Courtroom partially struck down the legislation, discovering the broadest provisions to violate the First Modification; some years later, the equally written 2003 Shield Act was finally upheld.)
The prohibitions on little one pornography are so broad, so socially uncontested, that there’s not a lot room for debate. However dialogue of the lasting affect {that a} {photograph} can have on its topic might be discovered with respect to a more recent, overlapping class of prohibited speech: nonconsensual intimate pictures, generally known as revenge porn. The banned exercise often includes the distribution of specific pictures of people with out their consent and should embrace pictures initially obtained or produced with out consent (e.g., hidden digicam footage, deepfakes), in addition to pictures that had been initially obtained with consent (e.g., one thing shared with a romantic associate) however distributed with out consent. In both case, such violations may cause reputational and psychological hurt that’s irreparable.
Nonconsensual intimate pictures are a comparatively new class of banned speech, one that’s prohibited by means of a federal reason behind motion within the 2022 Violence Towards Girls Act Reauthorization Act, a patchwork set of narrowly tailor-made state legal guidelines, and content material moderation requirements throughout the web.
Not very many individuals can say that they, too, had been victims of a napalm assault, however the emotional harm that Phan attributes to “The Terror of Battle” will sound all too acquainted to different victims of nonconsensual intimate pictures — her anxiousness and disgrace, her unwilling place within the public eye. Her {photograph} was neither taken nor disseminated with malicious intent, however intent can not erase affect. Her account of the psychological turmoil she skilled over the many years is deeply troubling, significantly when one considers how “The Terror of Battle” is handled as an exception and counterpoint to different nonconsensual nude pictures, whether or not of adults or minors.
The Napalm Woman {photograph} is a recurring motif in present speech coverage, which is because of a rash in nonconsensual intimate pictures on-line and the activism to close it down, whether or not by means of statutes or platform content material moderation. In 2014, when the Arizona state legislature criminalized the show, publication, and sale of such pictures, the ACLU of Arizona argued — efficiently — that the statute as written was overbroad, since it might have prohibited the dissemination of the Napalm Woman {photograph}, amongst different traditionally vital pictures. When Rhode Island handed its personal legislation, its ACLU affiliate as soon as once more raised the specter of “The Terror of Battle,” saying that, as written, “a newspaper must assume twice earlier than publishing an iconic picture just like the Vietnam ‘napalm lady’ as a result of the dissemination of such a photograph may run afoul of the legislation relying on a jury’s view of its ‘newsworthiness.’”
Whereas courts and legislatures throughout the nation grappled with balancing nonconsensual intimate pictures in opposition to the historic and political affect of the Napalm Woman, social media platforms like Fb had been creating their very own content material moderation insurance policies in parallel. In 2016, Norwegian journalist Tom Egeland included the Napalm Woman {photograph} in a chunk on well-known pictures of struggle. It featured because the banner picture for the article on Fb, which eliminated the publish and suspended Egeland, citing impermissible nudity. When his newspaper, Aftenposten, reported on the suspension, Fb responded that “[a]ny pictures of individuals displaying absolutely nude genitalia or buttocks, or absolutely nude feminine breast, might be eliminated.” Aftenposten’s article reporting on the elimination of the article — which additionally featured the Napalm Woman {photograph} — was then deleted from the paper’s Fb web page.
Fb retreated from its place after sustained outrage. “Generally, the worldwide and historic significance of a photograph like ‘Terror of Battle’ outweighs the significance of holding nudity off Fb,” Justin Osofsky, Meta’s head of partnerships and enterprise improvement, posted in concession.
Though Fb characterised the deletion as a “mistake,” staff later instructed Reuters that the Napalm Woman {photograph} had been used particularly as a coaching instance for content material moderation employees, who had been instructed that it violated Fb coverage regardless of historic significance as a result of it depicted a unadorned little one in misery, photographed with out her consent.
Meta’s Transparency Middle explains that it “launched [its] newsworthiness allowance in October 2016 after receiving world criticism for eradicating the enduring ‘Napalm Woman’ picture, which, on account of this allowance, is seen throughout [Meta] platforms at present.”
The wording oddly conflates “newsworthiness” — which suggests the continuing or potential — with historic significance. Meta’s different publicly listed examples of newsworthy determinations all contain modern struggle or political debates. It’s unclear what number of, if any, among the many 169 complete between June 2021 by means of June 2024 contain historic photojournalism, although we do know that in 2018, Fb deleted and later reinstated a publish on Holocaust consciousness that used {a photograph} of stripped and emaciated youngsters in a Nazi focus camp. The restoration of the publish got here with apologies and acknowledgment of an “essential picture of historic significance.”
Since November 18th, 2020, Meta’s little one nudity coverage has supplied an exception for “[i]magery posted by a information company that depicts little one nudity within the context of famine, genocide, struggle crimes, or crimes in opposition to humanity, except accompanied by a violating caption or shared in a violating context, by which case the content material is eliminated.” The coverage may as properly bear Phan’s title.

No picture may launch an antiwar motion; moderately, the motion captioned the picture
So what has the {photograph} of Phan been retroactively tasked with, when it’s held up as a picture of “world and historic significance”? The treacly notion that this picture ended the struggle as a result of People had by no means earlier than seen the true violence of struggle doesn’t maintain as much as scrutiny.
The loss of life and destruction left behind on the battlefield of Gettysburg was documented in mushy sepia tones. The horrors of Dachau had been photographed and printed en masse as a sequence of postcards on the speedy shut of World Battle II, presumably as half of a bigger marketing campaign to publicize Nazi atrocities. In 1968, solely 4 years previous to the publication of “The Terror of Battle,” a whole lot of unarmed civilians had been massacred at Mỹ Lai. The intensive photographic documentation of the slaughter was made public the next 12 months when William Calley Jr. was court-martialed. In On Images, Susan Sontag mused on whether or not the American public would have extra vociferously opposed the Korean Battle if had been confronted with the photographic barrage that got here with Vietnam. Sontag finally dismissed the likelihood, concluding as a substitute that the Vietnam Battle had already been “outlined by a big variety of folks as a savage colonialist struggle” and that the pictures — a lot of which had a navy origin and “had been taken with fairly a distinct use in thoughts” — had been printed by the media in a preexisting social context and narrative. No picture may launch an antiwar motion; moderately, the motion captioned the picture.
At the moment, mass civilian murders and struggle crimes have been robustly documented by each native and worldwide photojournalists in Gaza, Mariupol, and Goma. If the notion {that a} single picture may change the world in 1972 is suspect, it appears all of the extra implausible in at present’s info surroundings, the place the convenience of on-line dissemination and extra subtle picture creation, modifying, and technology instruments topics us to a cruel barrage of content material. On the 24-hour on-line cinerama, all navy carnage is rendered mundane, although some atrocities are branded extra mundane than others.
In the meantime, the Napalm Woman {photograph} continues to hang-out First Modification legislation. As just lately as 2022, an Indiana state appellate decide referenced the {photograph} in a dissent on a toddler pornography conviction. Legal professionals, as a category, is perhaps criticized for a medical dependence on hypotheticals, however the Napalm Woman {photograph} is not only a holster-ready gotcha to foil makes an attempt at regulating nonconsensual picture seize and proliferation. Somewhat, like many edge circumstances, it helps us assume: regardless of it unquestionably violating most individuals’s social mores, most individuals would additionally agree on the {photograph}’s historic significance.
As an edge case, “The Terror of Battle” elicits one thing unworkably tautological about making an attempt to find out whether or not a picture is essential sufficient to override a basic prohibition on little one nudity. If “historic significance” is a criterion, the Napalm Woman’s {photograph} will solely change into compoundingly extra vital the longer it survives and the extra it’s referenced. And the longer the Napalm Woman is the usual, the extra not possible it turns into to supplant it because the premier edge case. Even because the particulars of the Vietnam Battle blur and fade away from American reminiscence, the {photograph} collects tenure in its function as a regular of historic import. Content material moderation insurance policies will evolve and alter — that’s the nature of content material moderation, in spite of everything — however the {photograph} of Kim Phúc Phan Thị will stay, a guidepost by which speech is measured.