Skift Take
Skift’s CEO Rafat Ali and Head of Occasions Programming Brian Quinn dissect why considerate programming and fascinating content material are the true game-changers for profitable conferences.
On this particular bonus episode of The Skift Conferences Podcast, Skift CEO Rafat Ali is joined by Skift Conferences Govt Editor Andrea Doyle and Head of Occasions Programming Brian Quinn to debate the present state of conferences.
Prompted by Ali’s LinkedIn publish critiquing the dearth of considerate programming, attendee expertise, and speaker help at conferences, the panel explores the significance of content material in driving profitable occasions. They emphasize that whereas logistics and expertise have improved, the core concern stays the standard of on-stage programming.
Ali and the staff spotlight the necessity for occasion organizers to prioritize speaker expertise and content material curation, noting that efficient conferences ought to concentrate on delivering worthwhile insights and fostering networking alternatives. Additionally they focus on the function of experiential parts and the need of making an interesting environment to make conferences extra interesting and useful for attendees. The trio wraps up the dialog with reflections on the evolving occasions panorama and the continual want for innovation and considerate execution in convention planning.
What They Mentioned
Rafat Ali: “In case you’re not giving the speaker a superb expertise, why would the viewers get a superb expertise? It was a mixture of a lot of these experiences that type of got here out on this publish that resonated.”
Brian Quinn: “On the finish of the day, you may get the entire lighting, the logistics, the design, all of that proper. But when the dialog simply sucks on stage, it’s gonna be the principle factor, the piece that folks keep in mind.”
Andrea Doyle: “Survey after survey reveals individuals attend conferences… to community and to fulfill different individuals within the viewers that might assist them on their profession journey. However most, they only put out a fruit and vegetable platter, have some wine, and name {that a} networking occasion when it’s not.”
