Gloria Chou is an award-winning Small Enterprise PR coach and host of the top-rated Small Enterprise PR Podcast. Her untraditional but confirmed PR strategies that permit anybody to realize top-tier, earned media while not having to rent an company, have trade connections, or any PR expertise have been featured in Forbes, Enterprise Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders “hack their very own PR” to go from unknown to being seen, heard, and valued along with her proprietary 3-step CPR Pitching Technique™— one which’s helped 10,000+ small companies recover from a mixed 1 Billion free, natural views in prime tier shops such because the New York Occasions, Vogue, Quick Firm, Forbes and extra. For extra data: GloriaChouPR.com
On this episode, Gloria Chou and I dive into unconventional PR strategies, educating listeners find out how to land important media alternatives and dispel widespread PR misconceptions. We delve into Gloria’s distinctive 3-step CPR pitch technique, and share suggestions for crafting newsworthy pitches. The relevancy of press releases in small enterprise and recommendation for product companies are additionally mentioned.
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This week on SmallBizChat Podcast:
PR is about writing a compelling pitch that gives worth to a journalist, specializing in insights or tendencies moderately than a gross sales or advertising pitch.
For efficient media pitching, use the CPR technique: set up Credibility, present a transparent Viewpoint, and guarantee Relevance to present information or tendencies.
When establishing a media pitch, optimize the topic line to get the e-mail opened, preserve the physique concise with three key factors, and keep away from attachments, utilizing hyperlinks as an alternative.
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Model in Demand Group Teaching: /brandindemand-groupcoaching
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