In the event you plan occasions for B2B corporations, that exhibiting at trade occasions is vital to driving model consciousness, producing new leads on your gross sales staff, and interesting with present prospects. And the larger the occasion, the bigger your potential pool of invaluable contacts–however larger occasions additionally imply extra competitors for the attendees’ consideration.
Nonetheless, turning attendees into certified leads on your group requires extra than simply nabbing a primary spot on the present ground and hoping folks flock to your sales space.
It’s not about having the largest house or the flashiest sales space design (although that actually doesn’t damage!).
With the intention to entice extra foot site visitors, e-book extra conferences, and seize extra leads, you want to discover inventive methods to face out from the group. Not solely do you want to get attendees’ consideration and create a constructive impression, however you want to give them a motive to attach with you and find out about your model.
Under, we’re sharing 10 tried and true exhibitor sales space concepts that Alistair has used at latest occasions to create buzz, drive certified site visitors, and assist salespeople begin conversations with new leads and prospects. Plus, get a sneak peek at one fully contemporary thought he’s excited to strive subsequent!
10 Exhibitor Sales space Concepts That Will Assist You Stand Out from the Crowd
The objective for any B2B occasion sales space design and activation ought to be to create an expertise that engages attendees onsite and motivates them to comply with up together with your staff post-event.
At this time, we’ll have a look at the simplest and artistic methods Alistair has elevated his sales space experiences to realize organizational occasion objectives.
Craft an Immersive Pop-Up Expertise
Your sales space is a chance to create your personal branded world. Drawing inspiration from profitable B2C pop-up retailers similar to SKIMS and Glossier, search for alternatives to show your sales space right into a cohesive branded expertise.
For instance, at CSAE Tête-à-Tête, EventMobi’s sponsorship of a lounge space supplied a singular alternative to create an interesting, branded expertise for company trying to relaxation, refuel, or community over refreshments in between classes. Alistair leveraged a monochromatic colour scheme utilizing EventMobi’s signature orange for his tablecloths, backdrops, and swag.
He designed packaging for drinks and snacks in the identical shade for a unified appear and feel and company had been free to assist themselves to branded swag, like orange notebooks and pens. And when attendees left the lounge with an EventMobi-branded deal with in hand, they helped drive extra model consciousness as they walked across the present.
With regards to pulling off a pop-up-like expertise at your sales space, Alistair emphasizes that consistency is vital. Not solely is color-coordinating your sales space and giveaways an effective way to seize attendees’ consideration, however it additionally contributes to the general impression that attendees have stepped right into a cleverly branded world—similar to a memorable pop-up store expertise.
“From snack packets and tablecloths to swag and banners, branding each aspect of your sales space together with your colour scheme and emblem helps you stand out from different exhibitors on the commerce present ground,” says Alistair.
Partaking attendees together with your activation is simply step one: As soon as they’re at your sales space and chatting together with your staff, you’ll desire a Lead Seize App to simplify follow-up and make it simple on your gross sales staff to proceed the dialog after the occasion.
Assume Native, Act Native
Is there something that attracts attendees to a sales space fairly like a giveaway (particularly if the prize is on show at your sales space)? You already know the pull of an attention grabbing reward basket—folks will swing for his or her probability to win. However what number of of them will assume twice about your model as soon as they’ve entered and moved on to the subsequent sales space?
One easy but sensible strategy to make your giveaway memorable is by partnering with native companies to supply prizes. And that’s precisely what Alistair did at IMEX America and NWES.
Companion with Native Suppliers
At IMEX, Alistair partnered with a neighborhood provider in Ottawa for a present basket giveaway packed filled with treats from native distributors. The orange baskets had been on-brand and had been an enormous hit with attendees due to the significant connection to the area people.
Equally, Alistair labored with Seattle-based BiteSociety to create an attention grabbing reward basket stuffed with native merchandise at NWES 2024. As soon as once more, curiosity within the raffle was pushed by his collection of distinctive, native merchandise. This allowed Alistair to seize a excessive variety of new contacts to nurture post-event once they shared their contact particulars to enter the prize draw.
How you are able to do this: When taking part in a region-specific commerce present, search for related native companions to supply branded prizes and giveaways with locally-produced merchandise. This considerate contact will resonate together with your viewers.
Plus, working with native suppliers and companies has the additional advantage of simplifying pre-event logistics. Because it was simple for Alistair to choose up the hampers from a location near the venue, there have been no transport prices or logistical challenges that would come from ordering reward baskets with perishable items.
Combine Considerate, Customized Providers
Getting knowledgeable headshot taken is a needed evil for even essentially the most camera-shy professionals. To not point out, reserving devoted studio time with a photographer sometimes prices lots of of {dollars}!
As Alistair places it: “No matter helps folks professionally will all the time be a superb activation.” So, at IMEX Frankfurt, Alistair created knowledgeable headshot studio on the EventMobi sales space, making it fast and straightforward for attendees to replace their LinkedIn profiles with a shiny new headshot.
Attendees who booked conferences with the gross sales staff had the chance to strike a pose earlier than they moved on to their subsequent appointment and the ultimate, edited picture was delivered to them in a post-event e mail. Not solely did this activation supply a high-value service, however it additionally inspired attendees to comply with up with EventMobi as soon as they had been again at work!
“It’s simple to make use of sales space house inefficiently,” says Alistair. “For example, a giant desk filled with swag isn’t all the time good for site visitors circulation. However this activation allowed us to make actually good use of our 10×10 house.”
The important thing to one of these activation is offering providers that provide true worth to attendees past promotional swag. Assist them of their skilled roles, save time, or make their commerce present expertise extra pleasing and productive. With considerate providers customized to your occasion viewers, you possibly can successfully have interaction individuals whereas amassing leads for follow-up.
In case your occasion organizer is utilizing a Cellular Occasion App, discover out in case you can ship messages to attendees pre-event to advertise onsite activations. That is an efficient strategy to drive appointment bookings and get folks all for visiting your sales space earlier than the present even begins!
Encouraging attendees to e-book appointments forward of time has the additional advantage of serving to you intend and workers your sales space effectively.
“For IMEX, we anticipated that we’d have fewer appointments than we did–after which we had been overbooked! It is a good downside to have, however something that helps gauge that forward of time is helpful.” – Alistair
Be the Hero Attendees Want (and Deserve!)
Spare your attendees from the burden of navigating the present ground laden with heavy swag, drained batteries, and weary ft. Present considerate conveniences similar to charging stations, branded swag baggage for straightforward carrying, and cozy seating areas for rest or eating.
While you’re developing with swag or service concepts designed to enhance the attendee expertise, give attention to comfort. “Most individuals recognize something they could want throughout an extended day at an occasion,” says Alistair. “That’s why at Tete a Tete, we arrange tables the place folks might eat and bean bag chairs for anybody searching for a spot to calm down.”
Listed below are a couple of of Alistair’s prime options for sales space concepts which can be all the time successful amongst occasion attendees:
Charging Stations
Charging stations positioned in outstanding areas of your sales space is usually a lifesaver for attendees attempting to preserve cellphone battery whereas navigating the present. Provide quite a lot of charging cables to accommodate each Android and iPhone customers. If attainable, present standing tables close to the charging space so attendees can use their gadgets whereas charging.
Branded Swag Luggage
Branded swag baggage are a sensible freebie that additionally supplies nice promoting as attendees proceed utilizing the baggage lengthy after the commerce present ends. Select baggage made from sturdy, sustainable supplies like eco-friendly cotton canvas or upcycled supplies.
Showcase your stuffed baggage round your sales space to drive curiosity in what you’re gifting away. Take into account together with your sales space quantity, social media handles, and a particular present promo code inside every bag.
A Cozy Spot to Sit
Comfy seating invitations attendees to calm down and spend extra time participating together with your exhibitors. Chairs and sofas ought to be neatly organized to permit open circulation for sales space site visitors. Excessive bar desk seating additionally encourages guests to linger. Having a seating space for meals and snacks is one other nice draw. Hold decor cohesive with different branding components for optimum impact.
By anticipating and offering options for frequent commerce present pains like useless telephones, armfuls of brochures, and drained ft, you present attendees that you simply care about their expertise. This considerate strategy makes your model extra memorable.
Embrace the Aggressive Spirit
Don’t neglect to harness the ability of pleasant competitors! If the tradeshow organizer has created a gamification problem inside the occasion’s cell app to assist drive site visitors across the present ground, guarantee anybody who visits your sales space is conscious of the problem–and have sales space workers give out your code as a simple strategy to break the ice!
Normally, commerce present organizers supply the chance to extend your organization’s sponsorship to make sure your organization seems on the prime of the problem record. This will probably be cash properly spent, as getting a prime spot on the problem record will improve visibility and drive attendees to go to your sales space first to get the code.
Alistair additionally recommends prominently showcasing each your gamification problem code and an attractive prize at your sales space. It’s also possible to tease your code in pre-event communications to construct anticipation and consciousness.
Bonus: Fee Native Artists for One-of-a-Variety Swag
Take inspiration from limited-edition trend drops that create traces that go for miles. Discover a native artist and associate with them to design customized, branded swag and kit.
It is a idea Alistair and his staff are significantly enthusiastic about—although he has but to totally execute it! He’s already working with a neighborhood artist who does cool, funky, graffiti-style designs to create EventMobi t-shirts for sales space workers—plus some further stuff to present away!
Curious to see how this seems? Swing by EventMobi’s sales space at IMEX Frankfurt 2024 Could 14-16 to see the ends in individual and for the prospect to get your fingers on this limited-edition design.
Flip Your Sales space Right into a Highly effective Touchpoint for Your Model
A profitable occasion doesn’t simply create model consciousness, it sparks new connections, conversations, and shopper relationships.
Commerce reveals current a invaluable alternative to develop your database and join with potential purchasers. The extra attendees on the present ground, the extra alternatives it’s a must to make a terrific impression and shortly flip chilly leads into certified contacts on your gross sales staff to comply with up with.
We hope these inventive exhibitor sales space concepts encourage you to strive one thing new at your upcoming occasions! When you have any questions or contemporary concepts of your personal that you simply’re attempting out, we’d love to listen to about it.
Wish to be taught extra about how occasion expertise may help you retain the dialog going after an occasion? Guide your customized demo of EvenMobi at this time!
