On Wednesday, Messe Berlin introduced ITB Americas, an annual three-day journey commerce present, that it’s planning to debut in November 2026 in Guadalajara, Mexico.
ITB Americas would be the newest within the ITB model enlargement that, along with the flagship ITB Berlin present, at present consists of ITB China, ITB India, and ITB Asia.
“The launch of ITB Americas represents a continuation of our profitable worldwide technique,” says Dr Mario Tobias, CEO of Messe Berlin. “Having beforehand targeted on Asia, for us it’s now ‘ITB goes West.’”
The timing of the ITB Americas announcement comes as world commerce dynamics proceed to evolve because of the Trump administration imposing a 25% tariff on Mexico on March 4. Two days later, Trump introduced he’s suspending tariffs on most imports from Mexico till April 2.
Messe Berlin signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco at ITB Berlin, which is at present going down that includes 5,800 nationwide and worldwide exhibitors from greater than 170 nations and areas.
Guadalajara Takes the Highlight
Expo Guadalajara, Mexico’s largest occasion venue with 1.2 million sq. ft of area, will host the inaugural version.
The launch comes as Guadalajara shall be within the highlight in 2026, with town internet hosting 4 FIFA World Cup video games.
The corporate expects ITB Americas to function 80% of exhibitors from North, Central, and South America and the Caribbean and 20% from the remainder of the world. Exhibitors will cowl all segments of the journey business, together with journey and accountable tourism, enterprise journey and know-how, with world market leaders represented joined by startups.
Vicente Salas Hesselbach, who was employed by the Mexico Tourism Board between 2011 and 2019, has been employed and named managing director of ITB Americas.
Additionally at ITB Berlin, IPK Worldwide launched its newest findings on journey tendencies within the Americas in 2024. Among the many knowledge, IPK revealed that outbound journey from Mexico elevated 16% in 2024 in comparison with the earlier 12 months, whereas journey to Mexico elevated by 8% and has already considerably exceeded 2019 ranges.
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