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Meta’s Ray-Bans have bought two million pairs — its maker is prepping to promote 10M every year

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However glasses big EssilorLuxottica, which produces these glasses for Meta, has now publicly revealed they’ve bought 2 million pairs of Meta Ray-Bans since their October 2023 debut, and that it’s aiming to supply 10 million Meta glasses every year by the tip of 2026.

“A pair of eyeglasses would be the primary digital platform addressing our day by day wants,” EssilorLuxottica CEO and chairman Francesco Milleri stated on the corporate’s FY2024 monetary outcomes name, through UploadVR.

Milleri says his firm is “planning for the long run with Meta” and occupied with Meta’s Ray-Bans as a “shared platform” that’s “able to embark on third-party manufacturers,” not only a single product. Bloomberg reported final month that Meta is planning Oakley-branded glasses too. (Oakley is one among EssilorLuxottica’s many different manufacturers of glasses.)

“Within the gentle of such evolution, and in step with our formidable plan, we’re at the moment increasing our manufacturing capability for Ray-Ban Meta, set to succeed in 10 million annual unit by the tip of subsequent yr,” Milleri stated on the decision. In September, the 2 corporations introduced a long-term partnership via no less than 2030.

Milleri recommended that each one of Meta’s glasses could be “supported by AI,” hinted that subscription companies are coming as properly, and stated EssilorLuxottica is wanting ahead to Meta’s multimodal AI options increasing worldwide.

To turn into “the principle digital platform addressing our day by day wants,” Meta and EssilorLuxottica would want to develop glasses by two orders of magnitude; Samsung and Apple every promote over 200 million telephones per yr. 10 million per yr would barely scratch that floor.

Meta is reportedly engaged on a pair of glasses with a show for later in 2025; my colleague Alex Heath has written it can ship alongside a neural wristband you should utilize to manage it.



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