As 2024 attracts to a detailed, the occasion expertise panorama resembles a sport of company Tetris, with firms frantically connecting items to create essentially the most complete options.
On the venue reserving and administration aspect of occasion tech information, the mantra appears to be, “Why construct when you possibly can associate?” That is evidenced by a wave of strategic integrations and partnerships that purpose to create centralized reserving choices.
On the occasion administration aspect of occasion tech information, the image just isn’t so clear. Whereas Cvent went on a purchasing spree with 4 acquisitions this 12 months, different gamers are usually not pulling out their checkbooks. RainFocus’s acquisition of WebEvents World is the principle exception.
The aim is identical throughout all firms: deeper market penetration and broader service choices inside every firm’s monetary means.
Maybe surprisingly, whereas AI options prominently in a number of main occasion tech product updates, it hasn’t but permeated the trade as profoundly as one would possibly count on. The newest occasion tech information exhibits a selective deployment of AI in particular use circumstances akin to Bizzabo’s Occasion OS Copilot and Explori’s survey evaluation instrument. General, this means that occasion tech platforms are taking a extra measured, sensible method to synthetic intelligence than the gold rush mentality seen in different tech sectors.
New Product Launches
Occasion expertise supplier SpotMe has launched Onomi, a product and providers suite designed particularly for all times sciences firms to attach with healthcare professionals (HCPs), sufferers, and key stakeholders throughout all forms of occasions whereas adhering to strict compliance and transparency requirements. It contains options particularly aimed on the vertical, together with deep integration with Veeva, a life sciences-specific CRM and devoted human help with 30-second response occasions.
Acquisitions
Occasion advertising platform RainFocus acquired WebEvents World, an occasion expertise and information analytics agency based in 2002. RainFocus appointed WebEvents World’s former president, Karis Takiya, as principal integrations architect to steer its strategic information integration consulting apply.
Partnerships
Hubli introduced an integration with Amadeus Cytric Straightforward, a journey and expense instrument embedded in Microsoft Groups. The combination permits Cytric Straightforward customers to guide small assembly venues, group resort stays and inside workplace areas.
Assembly administration platform and venue market Meetingselect has partnered with hospitality expertise supplier Shiji Group to combine its Assembly Reserving Widget into Shiji’s property administration system. The combination allows venues to supply real-time availability, on the spot reserving capabilities, and automatic assembly room administration straight on their web sites.
Spatial design expertise supplier Prismm (previously Allseated) has partnered with consumer relationship administration platform HoneyBook to combine its 2D and 3D visualization expertise straight into HoneyBook’s venture administration interface. This permits occasion professionals to handle spatial design, consumer communication, and venture administration in a single platform.
Prismm has additionally built-in with venue reserving platform Good Venue enabling venue managers to include ground plans and 3D visualizations straight into their occasion proposals and reserving processes. The combination allows Good Venue customers to entry Prismm’s true-to-scale 2D and 3D venue visualizations inside their occasion administration platform, combining Good Venue’s reserving and administration instruments with Prismm’s digital twin expertise for streamlined occasion planning and gross sales.
Tripleseat, an occasion administration software program supplier for hospitality venues, has built-in with Amaze Insights to allow lodges to consolidate efficiency information from a number of gross sales and catering platforms right into a single dashboard.
Product Updates
Occasion administration platform Bizzabo launched Occasion OS Copilot, an AI-powered assistant built-in into its Occasion Expertise Working System. The brand new instrument, skilled on the corporate’s data base and product supplies, gives real-time steering to customers straight throughout the platform interface. It additionally has steady studying capabilities for computerized updates.
Occasion platform Grip has launched Grip Onsite, a brand new product suite providing onsite options, together with badge printing, sensible badges, and attendance monitoring. Oliver Sensible, former managing director at Jonas Occasion Expertise, will lead the brand new division as senior vp of Onsite Options.
Occasion information insights firm Explori has launched AI Verbatim, a brand new AI-powered textual content evaluation instrument that robotically codes open-ended responses from post-event on-line surveys. The platform is hosted on Explori-owned servers to make sure information safety and privateness.
Skilled convention recording firm SlidesLive has launched an AI-powered robotic digital camera system that includes proprietary NATE (Neural Automated Monitoring Engine) software program for convention recording and streaming.
Occasion ticketing and market Eventbrite has launched a free timed entry ticketing instrument that enables occasion organizers to arrange and promote a number of day by day time slots for excursions, sights, excursions, and lessons.
Venue and occasion administration options supplier Momentus Applied sciences has launched AI-powered threat administration performance by its WeTrack platform. This performance permits venues and occasions to align threat classes throughout varied classifications whereas adapting to organization-specific terminology and requirements.