The MAMA Awards, a serious international showcase for k-pop, will stream reside solely on Samsung TV Plus within the U.S. and different territories.
The awards, whose title is brief for Mnet Asian Music Awards, are typically known as the Grammys of Asia. This 12 months, they are going to be handed out throughout a three-day extravaganza from Thursday by means of Saturday. Performances, displays and interviews will stream on a k-pop channel just lately launched on Samsung TV Plus. The channel, out there within the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil and Mexico, resulted from a partnership between the good TV platform and Korean leisure big CJ ENM.
This 12 months’s awards will kick off in Los Angeles on the Dolby Theatre, persevering with in Osaka, Japan. The stream will likely be reside in a number of time zones.
Okay-pop artists routinely dominate the social media charts and their movies rack up tens and typically a whole bunch of hundreds of thousands of views throughout YouTube and different platforms. In Samsung, they may acquire a spot on the biggest community of smart-TVs in North America. Its free, ad-supported streaming hub has been an growing strategic focus for the corporate, which is competing with rival TV maker Vizio in addition to corporations like Roku and Amazon Hearth.
Awards present audiences on the entire have diminished lately, however some ceremonies have migrated to streaming, as seen with the SAG Awards soar to Netflix and the CMAs on Prime Video and Twitch. These are properties behind a subscription pay wall, however purveyors of free streaming have additionally been stepping up their investments in reside programming. Roku final spring touchdown rights to weekly Main League Baseball video games.
Samsung TV Plus says its embrace of k-pop is sensible given the musical style’s viewers is concentrated in the identical 18-to-49 demo coveted by streaming advertisers. The platform just lately hit 88 million lively customers, a soar of fifty%. It affords nearly 4,000 hours of “k-content,” together with on-demand Korean dramas, films, and reveals out there to U.S. audiences.
Protection of the MAMA Awards will start Thursday at 4 p.m. PT with pink carpet arrivals. Rapper and producer Anderson .Paak and producer J.Y. Park will then take the stage. Breakout lady group ILLIT will make their U.S. debut in the course of the occasion, competing for a number of awards, and the roster of performers additionally consists of lady group KATSEYE.
