Dave Hamilton and Shannon Jean open the episode with a light-weight chat about peanut butter and jelly sandwiches. Dave then shares insights from attending South by Southwest (SXSW), specializing in a documentary referred to as Unusual Journey: The Story of Rocky Horror. Initially desiring to cowl it for his music podcast, Dave realizes the documentary provides a deeper enterprise lesson.
The movie covers how Rocky Horror began as a stage musical in London, turned in style, moved to L.A., and was ultimately changed into a low-budget film. It initially flopped, however the creators observed faculty college students have been those staying to observe. As an alternative of giving up, they pivoted to midnight showings and constructed an viewers, which turned it into the longest-running film ever.
The principle enterprise takeaway: personal your content material. Richard O’Brien, who wrote and starred within the musical, was suggested to not promote the rights. That possession changed into a beneficial long-term annuity, with the Rocky Horror franchise ultimately incomes an estimated $500 million by way of field workplace, merchandise, licensing, and extra.
They finish by emphasizing that audiences create cults—not producers—and reiterate the significance of retaining possession of your creations. Shannon additionally teases a narrative a couple of billionaire dialog for a future episode.
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