Valentine’s Day simply obtained rather a lot sweeter! Pete Davidson and Reformation onerous launched their relationship with a marketing campaign titled, Pete Davidson, Official Boyfriend of Reformation, simply in time for this yr’s vacation.
Store Pete Davidson x Reformation
The comic, 31, is seen flexing his ink-free muscle groups within the line’s sustainably made items, together with a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs.
Davidson, who has been laser eradicating over 100 tattoos since 2020, can also be proven within the firm’s marketing campaign video, the place he takes on the position of a supportive boyfriend procuring together with his girlfriend.
“For the previous few years, my favourite facet gig, the one factor that is given me an area to gather myself, refocus my vitality, revitalize my spirit, is coming in right here a pair instances per week and being the proper boyfriend,” the Saturday Evening Dwell alum says whereas heading to Reformation’s flagship retailer in New York Metropolis.
“Clearly, it is only a title. I am not good, however who’s? And who desires to be?” he quips.
“However it’s a manner of placing out into the world that sure, I am somebody’s boyfriend and I take that significantly. Once I’m together with her, I am together with her. See, I am not attempting to be good. Why would you wish to be? I am simply placing within the work to make the world slightly higher,” he provides.
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