“The choice to rebrand the corporate as Aylo, is available in response to the necessity for a contemporary begin and a renewed dedication to innovation, various and inclusive grownup content material, and belief and security,” the publish reads. “The brand new model id shall be carried out throughout all firm communications, advertising supplies and digital platforms.”
The corporate is now blocking states with legal guidelines that restrict entry to its web sites, and the brand new title could also be meant to assist divorce the corporate from its problematic previous. Aylo particularly needs us to know that its new title has no which means in any respect — not less than, not but. “You received’t discover ‘Aylo’ in a dictionary,” the corporate writes in an unsigned assertion.
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