Nonprofit buyer relationship administration (CRM) software program allows organizations like group service teams, philanthropic organizations, and political advocacy companies to handle operations, advertising and marketing, and monetary actions. A CRM for nonprofits offers helpful instruments to deal with donations, volunteers, and communication outreach. We evaluated dozens of methods perfect for donation administration to determine the very best CRM software program for nonprofits:
Finest CRM for Nonprofits at a Look
Maintain studying to study extra about every nonprofit CRM for small companies, their options, pricing, and extra:
Bloomerang: Finest for Information Administration
Professionals
It has automated day by day updates of donor information.
It has intensive third-party integrations.
It has donor engagement scoring, wealth screening, and entry to Bloomerang Academy.
Cons
It has an costly place to begin ($125 monthly).
It lacks occasion administration options.
Volunteer administration instruments value further ($119/month).
When to Use Bloomerang
You wish to join different third-party enterprise instruments to the CRM: Bloomerang natively integrates with well-liked apps like QuickBooks and Mailchimp. It can be linked to Zapier, enabling customers to attach just about any enterprise software they use to the CRM.
You need entry to analytics: By the analytics function, customers can create information experiences for displays, advertising and marketing campaigns, fundraising, and annual planning. Furthermore, the info engagement scoring offers an summary of donor engagement based mostly on previous interactions and wealth scoring to boost extra funds from certified donors.
When to Use an Various
Alternate options: Those that require a free model or extra inexpensive suppliers can take into account both HubSpot or Bitrix24. Each supply a free plan with entry to elementary CRM options like lead administration and collaboration instruments.
You want a CRM for nonprofits with strong occasion administration instruments: Bloomerang’s occasion administration options are restricted to {custom} donation choices throughout registration, occasion pages, and ticket packages. Occasion options require the Bloomerang Fundraising – Giving+ add-on, beginning at $40 for limitless customers with donation varieties, textual content fundraising, and information instruments in a single platform.
Alternate options: CiviCRM is a superb software to advertise fundraising occasions. It may be used to replace the standing of every occasion participant through the occasion and shortly after to make sure correct info for evaluating your occasion.
Bloomerang Pricing Plan & Overview*
Bloomerang enables you to add and take away merchandise based mostly on what you want.
Bloomerang CRM: Donor Administration
Price:
Begins at $125 for limitless customers
Key options:
1,000 contacts or data included
Unified constituent administration
Handle profiles, observe engagement, and monitor giving historical past.
Advertising and marketing and engagement
Ship personalised emails and letters with built-in instruments.
Experiences, dashboards, and analytics
Measure success, show influence, and achieve insights to information selections.
Information administration and segmentation
Cellular app
Bloomerang pricing add-ons:
Membership administration: Beginning at $25 monthly
Fundraising: Beginning at $40 monthly
Volunteer administration: Beginning at $119 monthly
*Pricing is predicated on annual billing on a per-month breakdown. The value vary relies on the variety of data or contacts. Whereas we replace pricing info commonly, we encourage our readers to verify present pricing.
Bloomerang’s built-in reporting templates—masking normal experiences fundraisers want. (Supply: Bloomerang)
Bloomerang’s dashboard exhibits details about a nonprofit’s fundraising actions. (Supply: Bloomerang)
Our Knowledgeable Opinion
Bloomerang made it to the highest spot of this checklist due to its important options helpful for nonprofits, notably donation administration, donor database, on-line giving, and experiences. Whereas the startup value will be a difficulty for some organizations as plans get costlier because the variety of contacts will increase, this industry-specific CRM offers distinctive options like donor engagement scoring, nightly tackle verification, and deceased updates.
Go to Bloomerang
Neon CRM: Finest for Managing Fundraising Occasions
Professionals
It has options for fundraising, donor administration, and communications.
It consists of limitless data, customers, emails, and templates for making a nonprofit org web site.
Modules and product enhancements are relevant to many sorts of nonprofits together with commerce associations and commerce chambers.
Cons
It has no free plan and has an costly beginning value at $99 monthly.
It requires a one-time setup charge beginning at $349.
Occasion and volunteer administration options get costly (beginning at $199 monthly).
When to Use Neon CRM
You should create a nonprofit org web site: You’ll be able to create your group’s net template with a front-end drag-and-drop editor that produces professional-looking web sites for each desktop and cell browsers.
When to Use an Various
Alternate options: Bitrix24 and HubSpot Advertising and marketing are glorious CRM alternate options that don’t require a setup charge and have free choices for limitless customers. These are general-use CRMs with information analytics, reporting, and automation instruments, which will be useful for civic and nonprofit organizations.
You want a nonprofit CRM with out a setup charge: Neon CRM requires a one-time setup charge beginning at $349 to import information and implement the system.
Alternate options: Basic-use CRMs like Bitrix24, Freshsales, and HubSpot CRM don’t require a setup charge and have free choices. These suppliers supply information analytics, reporting, and automation instruments that can be utilized for donor administration.
Neon CRM Pricing Plan & Overview*
Add-ons:
Radius search
To uncover area of interest donor segments with exact location instruments.
: $60 per yr or $5 monthly
Stay chat and help: $50 monthly
Neon web sites
An internet site builder and enhancing software for creating nonprofit web sites with out coding.
: $49 monthly
Neon Fundraise Peer-to-peer (P2P)
Design an internet site particularly for a nonprofit group.
: Begins at $1,900 per yr
Peer-to-peer fundraising consists of cost processing, one-click donation, and marketing campaign instruments.
Membership configuration: 10% of your month-to-month subscription charge
*Pricing is predicated on a per-month breakdown. The supplier solely offers month-to-month billing. Whereas we replace pricing info commonly, we encourage our readers to verify present pricing.
Neon CRM’s constituent portal dashboard exhibits an enhancing choice to customise pages. (Supply: Neon CRM)
Neon CRM’s generosity indicator shows numerous sorts of donor help. (Supply: Neon CRM)
Our Knowledgeable Opinion
Neon CRM is a good all-in-one cloud-based nonprofit administration resolution for fundraising actions—each offline and on-line. Its Necessities plan consists of elementary functionalities, similar to donor administration, contact administration, a generosity indicator, and fundraising campaigns, making it nice for small nonprofits. Improve to their higher-priced plans or get add-on options should you want extra superior instruments like limitless workflows.
Go to Neon CRM
Professionals
Its platform is straightforward to navigate and use.
It has an intuitive web site builder supposed for nonprofits.
It’s a low-cost CRM for nonprofits with limitless customers and donors.
Cons
It has no free plan, solely a 30-day free trial.
Cost processing have to be accomplished utilizing WePay.
It lacks the aptitude emigrate contact or donor information from one CRM to Donor Instruments.
When to Use Donor Instruments
You want a no-code webpage builder: The web site builder perform of Donor Instruments is fast and straightforward—solely requiring customers to add their emblem and enter details about their group. The system then publishes the web site to promote and seize donations.
When to Use an Various
You want a free plan: Regardless of having an inexpensive beginning value and limitless entry to all of the options in its 30-day free trial, Donor Instruments doesn’t supply a free plan. This may very well be a downside for nonprofits that don’t have the funds for a paid CRM subscription.
Alternate options: Bitrix24 and HubSpot CRM are glorious CRM alternate options that supply free choices for limitless customers. These general-use CRM methods supply analytics, reporting, and different useful options that may assist in donor administration and fundraising actions.
Donor Instruments Pricing Plan & Overview*
Donor Instruments
Price:
Key options:
Branded net web page to simply accept on-line donations
Customized and filtered experiences on donations and donor exercise
Possibility for customers to arrange and observe donor contact data to view their exercise and donation historical past
On-line donations recorded mechanically
Add-on:
Cost processing: Integration with WePay for on-line donations permits processing with a low, 2.3% plus $0.30 for all playing cards.
*Pricing is predicated on a per-month breakdown with no contract required. customers can join a 30-day free trial. Whereas we replace pricing info commonly, we encourage our readers to verify present pricing.
Donor Instruments data donations in its system. (Supply: Donor Instruments)
Donor Instruments exhibits a donor’s donation historical past information. (Supply: Donor Instruments)
Our Knowledgeable Opinion
Donor Instruments is a straightforward software really helpful for startup nonprofit organizations needing a reliable platform to simply accept and report donations. This nonprofit CRM software program program has just one plan, with all options included for an infinite variety of customers and donor data. Should you’re in search of the very best CRM for small nonprofits, Donor Instruments will be a wonderful possibility that additionally offers a extra inexpensive cost or donation processing possibility like PayPal.
Go to Donor Instruments
CiviCRM: Finest for Nonprofit CRM Customization
Professionals
It’s extremely customizable due to its open-source nature.
It gives important instruments helpful for nonprofits like contact, occasion, and contribution administration.
It’s free to obtain and use.
Cons
It isn’t perfect for customers with out a programming background.
It has an outdated interface.
Third-party internet hosting service is required.
When to Use CiviCRM
You want strong contribution administration instruments: CiviCRM allows customers to course of and observe contributions, ship present acknowledgments, and report on their information utilizing an intuitive workflow course of. Customers can accumulate and report contributions made by way of verify, telephone, and public net varieties and tie them on to donors’ contact data.
When to Use an Various
Alternate options: Customers who want an out-of-the-box CRM can take into account different suppliers, similar to HubSpot or Freshsales, which are straightforward to make use of and don’t require technical setups.
You desire a smooth and modern-looking CRM: Whereas free and feature-packed, CiviCRM’s interface seems to be outdated and isn’t visually interesting, which may very well be a difficulty for some customers.
Alternate options: These wanting a CRM with pleasing aesthetics can take into account both Bloomerang or Freshsales. Each have clear, modern-looking interfaces.
CiviCRM Pricing & Overview*
CiviCRM
Price:
Key options:
Contact administration
Contribution administration
Occasion administration
Membership administration
Electronic mail advertising and marketing instruments
Experiences
Case administration
Advocacy marketing campaign administration
*CiviCRM is an open-source CRM that’s free to obtain, use, and share. Go to to entry developer sources.
CiviCRM’s donor report abstract exhibits the quantity of month-to-month contributions. (Supply: CiviCRM)
CiviCRM enables you to arrange, create, and monitor pledges. (Supply: CiviCRM)
Our Knowledgeable Opinion
CiviCRM is the one open-source CRM on this checklist, making it an ideal possibility for organizations that not solely want a free software however a extremely customizable one for his or her distinctive wants. Customers can configure the info to create no-code varieties and add custom-made information fields. The one catch is that they want a programming background in the event that they wish to tailor the system to their inside processes.
Go to CiviCRM
Bitrix24: Finest for Worth for Limitless Customers
Professionals
It’s a free CRM for nonprofits that helps limitless customers.
Web site-building instruments, mission administration, donor databases, web sites, and cost processing can be found at no cost.
It gives totally different communication instruments like chat, social intranet, e-mail, video calls, and a shared calendar.
Cons
It isn’t an industry-specific CRM for nonprofits; conventional CRM requires detailed system and have customization.
Occasion planning module requires a Normal plan at $99 for 50 customers.
File sharing, file entry permissions, and enterprise course of automation are usually not out there till the Skilled plan at $199 for 100 customers.
When to Use Bitrix24
You need free website-building instruments: Small nonprofits can use Bitrix24’s website-building instruments to ascertain their on-line presence. It offers customers with responsive web site design templates for various units, together with mobiles, tablets, and private computer systems (PCs). These capabilities are free, alongside mission administration instruments, donor databases, and cost processing.
When to Use an Various
Various: Neon CRM is the very best different as it’s constructed particularly for nonprofits and has all of the required capabilities, together with donor administration, for fundraising with out configuration necessities. Freshsales can also be a wonderful selection for a simple-to-use nonprofit CRM.
You want an industry-specific CRM for nonprofits: Bitrix24 can be utilized for various industries. As talked about above, information fields require customization to suit nonprofit organizations.
Alternate options: Neon CRM, Donor Instruments, CiviCRM, and Bloomerang are industry-specific instruments for nonprofits. These options are geared up with options supposed for nonprofit operations.
Bitrix24 CRM Pricing Plan & Overview*
*Pricing is predicated on annual billing on a per-month breakdown. Paid plans supply a 15- to 30-day free trial. Month-to-month billing is on the market for the next value, and a two-year contract for a decrease value. An Enterprise plan can also be out there at the next value, appropriate for 250 customers. Whereas we replace pricing info commonly, we encourage our readers to verify present pricing.
Bitrix24’s new Bill Hyperlink tab for donations’ on-line cost possibility. (Supply: Bitrix24)
Bitrix24’s integration with Stripe can be utilized to course of donations. (Supply: Bitrix24)
Our Knowledgeable Opinion
Bitrix24 is a free, feature-packed CRM that gives elementary options like contact and job administration, an internet site builder, and calendar administration. Nevertheless, it has no nonprofit-specific options, similar to donation and fundraising occasion administration instruments. Nonetheless, should you want primary CRM capabilities like conserving tabs on duties and donor contacts, Bitrix24 is an efficient possibility.
Go to Bitrix24
Freshsales: Finest for In-app Calling and Analytics
Professionals
Superior in-app caller is included in all plans.
It has an general straightforward CRM to make use of for working options and navigating the interface.
Electronic mail sequencing, automated workflows, textual content messaging, and information profile enrichment options can be found.
Cons
It requires system customization to fulfill nonprofit wants; {custom} modules require an Enterprise plan for $59 per seat.
Total no direct options for accumulating and processing donations.
Customized experiences begin within the Professional plan at $49 per consumer month-to-month (a bit expensive for startup nonprofits).
When to Use Freshsales
You want an all-around and user-friendly CRM: Freshsales is a general-use CRM with contact administration, deal monitoring, and e-mail communication instruments. The system is straightforward to navigate for customers at any technical talent degree.
When to Use an Various
Alternate options: Neon CRM is a good different for groups trying to make investments instantly in a ready-to-use, nonprofit CRM system. Donor Instruments, CiviCRM, and Bloomerang are additionally industry-specific instruments with capabilities like donor scoring and occasion planning helpful for nonprofit operations.
You desire a CRM for nonprofits with a cost processing function: Freshsales doesn’t have direct instruments to gather and course of donations. This generally is a draw back for nonprofit or civic organizations needing to course of donations shortly on one platform.
Alternate options: HubSpot and Bitrix24 are glorious general-use CRMs that nonprofits can use to course of funds or donations. Donor Instruments, an industry-specific CRM for nonprofits can also be an ideal selection.
Freshsales Pricing Plan & Overview*
Freshsales pricing add-ons:
Workflows: $5 for 10 workflows
Cellphone credit: Begins at $5
CPQ (Configure, Worth, Quote): $19 per consumer, month-to-month
Extra bot classes: $75 for 1,000 bot classes monthly
*Pricing is predicated on annual billing on a per-month breakdown. Paid plans supply a 21-day free trial. Month-to-month billing is on the market for the next value. Whereas we replace pricing info commonly, we encourage our readers to verify present pricing.
Freshsales’ actions dashboard permits customers to take calls. (Supply: Freshsales)
Freshsales lets customers handle contacts for fundraising actions. (Supply: Freshsales)
Our Knowledgeable Opinion
Freshsales is an efficient selection for customers who want to put calls by way of the system whereas accessing all very important details about their donors, together with viewing their profiles or recording notes based mostly on conversations. Additionally, Freshsales is likely one of the most intuitive and all-around CRM options. Nevertheless, it’s extra designed as a general-purpose CRM than a nonprofit one.
Go to Freshsales
HubSpot Advertising and marketing: Finest for Nonprofit Advertising and marketing Options
Professionals
It has a free plan for 5 customers.
It has glorious e-mail, advert, and content material advertising and marketing options plus cost processing for donations.
It has intuitive, easy-to-use interface and options.
Cons
Its primary plan solely has 10 automated actions, which will be limiting for some small companies.
Customized reporting and search engine optimization analytics are usually not out there till the Skilled plan at $800 for 3 customers month-to-month.
It has an costly {custom} reporting out there beginning within the Skilled plan.
When to Use HubSpot
You want a easy CRM software: HubSpot can be utilized out of the field and is user-friendly even for novices. Instruments are laid out sensibly within the dashboard, making it straightforward for customers to discover and use the options they want.
When to Use an Various
Various: Freshsales gives 20 primary workflows for automating advertising and marketing campaigns. This function is on the market in its startup plan, Progress for less than $9 per consumer, month-to-month.
You want extra inexpensive {custom} reporting: Whereas HubSpot gives {custom} reporting beginning in its Skilled plan, the associated fee is costlier than different suppliers ($800 for 3 customers, month-to-month).
Various: Freshsales gives {custom} or business-specific experiences beginning in its Professional plan for less than $39 per consumer, month-to-month. This value is method cheaper than HubSpot’s Skilled plan.
HubSpot Advertising and marketing Hub Pricing Plan & Overview*
*Pricing is predicated on annual billing on a per-month breakdown. Month-to-month billing is on the market for the next value, and a two-year contract for a decrease value. Whereas we replace pricing info commonly, we encourage our readers to verify present pricing.
HubSpot customers can create fundraising emails for advertising and marketing campaigns. (Supply: HubSpot)
HubSpot and Fundraise Up integration to simply accept donations by way of totally different strategies (Supply: HubSpot)
Our Knowledgeable Opinion
HubSpot is likely one of the hottest CRM suppliers available in the market—particularly due to its strong free plan and glorious advertising and marketing instruments. It’s an ideal possibility for nonprofits that wish to create skilled, creative-looking templates for fundraising emails. Nevertheless, the most important downside of HubSpot is its costly paid subscription plans, which may very well be steep for small nonprofit organizations.
Go to HubSpot
How We Evaluated the Finest CRM Software program for Nonprofits
To find out the very best nonprofit CRMs, we thought of area of interest product options particular to managing a group service, philanthropic, or commerce group. For example, donation processing instruments, options for monitoring volunteer time, and e-mail capabilities to nurture the donor base are essential to nonprofits. We additionally regarded into every software program’s value, normal CRM options, ease of use, and buyer help.
The tabs beneath supply perception into our analysis course of for the very best CRM for nonprofits:
25%
Area of interest-specific Options
15% of Total Rating
Pricing takes into consideration free plan availability, numerous scalable pricing choices customers can buy affordably, and the supply for a subscriber to both pay month-to-month or save by paying yearly. Moreover, we regarded on the prices particularly for built-in options or integrations with nonprofit options. We additionally evaluated and in contrast whether or not the value plans are cheap for the very best CRM software program for small nonprofits and huge organizations.
25% of Total Rating
Along with specialised nonprofit options, we have a look at the general performance mandatory for all the very best CRMs for nonprofits. This consists of numerous CRM integration choices, reporting and analytics instruments, and a cell app. We additionally consider different widespread capabilities in most CRM platforms, similar to contact administration and workflow automation.
25% of Total Rating
The very best CRM for nonprofits may have options relating on to managing nonprofit operations and advertising and marketing. For example, e-mail campaigns, donor and contribution monitoring, and volunteer administration options are nonnegotiables for organizations serving a societal trigger or advocating for political or industrial pursuits.
20% of Total Rating
In depth help and repair assist forestall poor consumer experiences and outcomes customers might encounter whereas utilizing these methods. Assist and help are evaluated when it comes to customer support hours and the supply of help by way of telephone, dwell chat, and e-mail. We additionally have a look at on-line sources for customers to overview, like tutorials, boards, or coaching modules.
15% of Total Rating
Along with first-hand expertise with these nonprofit CRM methods, we evaluated what actual customers say about every product. These standards take into account how clients representing nonprofit-based organizations really feel based mostly on their critiques to achieve perception into platform reputation, ease of use, and general worth for the value.
*Percentages of general rating
Incessantly Requested Questions (FAQs)
What are the very best CRMs for nonprofits?
The very best nonprofit CRMs embody Bloomerang, Neon CRM, Donor Instruments, and CiviCRM. These methods are industry-specific and supply useful donor administration options like donor scoring. Then again, the general-use CRMs like Bitrix24, Freshsales, and HubSpot even have helpful options like occasion administration instruments for nonprofits.
Why do nonprofits want a CRM?
Nonprofits want CRM software program to handle and analyze their interactions with donors, volunteers, and different stakeholders. It will probably assist automate routine duties like sending thank-you notes, organizing fundraising campaigns, and managing memberships. It offers invaluable insights into the effectiveness of fundraising efforts, donor retention, and outreach campaigns.
Can a CRM software assist nonprofits purchase new donor leads?
Sure. A CRM will help nonprofits get donors by accumulating and analyzing information on donor conduct. The very best CRMs for nonprofits present invaluable insights into the motivations and preferences of varied donor segments. This enables nonprofits to tailor their outreach campaigns and messages accordingly.
Backside Line
Nonprofit CRM options help organizations by way of premade or customizable modules for fundraising, donor and volunteer administration, and advertising and marketing outreach instruments. Whereas Bloomerang is our best choice for the very best nonprofit CRM software program, the opposite merchandise on this checklist may very well be higher relying in your group’s usability necessities, function calls for, and tolerance for customizing the platform to your wants.
Go to Bloomerang
