Rihanna Is the New Face of *This* Iconic 1999 Perfume

(Picture credit score: Dior)

Once we consider Rihanna, we consider her multi-hyphenate standing. She’s a singer-songwriter. She’s a businesswoman. (do Fenty Magnificence, Fenty Hair, and Savage X Fenty ring a bell?) She’s additionally a licensed popular culture icon. Now, she has one other position so as to add to her résumé. She’s the brand new face of a super-iconic fragrance that first hit the market in 1999—Dior’s J’adore Eau de Parfum.

When you’re like us, you affiliate J’adore with the fragrance’s long-time muse, Charlize Theron (we are able to see the long-lasting industrial now. Charlize Theron, dripping in a slinky gold robe, saunters towards the digicam…) And that is for good cause. Theron was the face of the perfume for 20 years.

Rihanna stepped into the position with a brand new advert marketing campaign that is simply as luxurious and resplendent as any that got here earlier than it. There’s radiant make-up (seen within the picture above), a golden robe, and a palatial setting. Preserve scrolling to see Rihanna’s first advert marketing campaign and study extra about this iconic perfume.

The Marketing campaign Video

Within the marketing campaign video, Rihanna sashays by Versailles (sure, actually). She enters by the golden gates earlier than becoming a necklace and robe, each designed by Dior’s Inventive Director, Maria Grazia Chiuri. She struts by the well-known Corridor of Mirrors and down the Grand Canal. The affiliation is not misplaced on us. Rihanna, a queen, has been coronated because the face of this iconic perfume.

The Authentic

Dior, J'Adore Eau de Parfum

Dior

J’adore Eau de Parfum

Notes: Ylang-ylang, Damascena rose, jasmine sambac, Grasse jasmine

The unique J’adore is a complicated floral perfume. It opens with a creamy observe of ylang-ylang earlier than settling right into a basic mixture of rose and jasmine. Reviewers describe it as “attractive” but “delicate,” and match for a “lady boss.” Want we are saying extra?

The New J’Adore L’Or

Dior, J'Adore L'Or Eau de Parfum

Dior

J’adore L’Or Eau de Parfum

Notes: Orange blossom, jasmine grandiflorum, centifolia rose

This advert marketing campaign additionally contains a new model of J’adore, known as the J’adore L’Or Eau de Parfum. (L’or is French for gold.) It was created by Francis Kurkdjian, the Inventive Director of Parfums Dior, whose title you may acknowledge from his eponymous perfume home, Maison Francis Kurkdjian. This new model of J’adore pays homage to the unique albeit with a shiny, sun-kissed observe of orange blossom.

“This fragrance is to die for,” says one reviewer. “Pay attention, at any time when I put on this fragrance, I really feel costly, I really feel profitable. It is such an ‘outdated cash’ scent that you’ll by no means really feel misplaced or out of season while you put on it. The bottle is so fairly and it is very effectively designed so you will not have to fret about it spilling or losing.”