NBCUniversal is shaking up its advert gross sales division with the rent of a newly promoted Roku govt.
Alison Levin, who was promoted to go of world media income at Roku solely final month, is becoming a member of NBCU as president of promoting and partnerships.
She is going to report back to NBCU’s Promoting and Partnerships World Chairman Mark Marshall, who was promoted to the function in August following the departure of Linda Yaccarino to change into CEO of X, previously often known as Twitter.
It’s the newest change within the advert gross sales division of NBCU, which has additionally seen the departure of high-level execs together with Krishan Bhatia and Laura Molen.
Elsewhere, Karen Kovacs has been promoted to president of shopper partnerships for its advert division, additionally reporting to Marshall. Kovacs was beforehand EVP, Shopper Partnerships for NBCUniversal’s Promoting and Partnership’s division.
Levin will be part of subsequent month and can oversee all promoting gross sales initiatives for NBCUniversal throughout nationwide, native, Peacock, sports activities and Olympic and Paralympic Gross sales.
It appears she could not have began the brand new function at Roku that was introduced final month, NBCU citing that she was beforehand VP, World Advert Income and Advertising and marketing Options at Roku. She was the corporate’s first advert gross sales rent and it marks a blow for the Charlie Collier-run streaming firm. It’s not but clear who will exchange her at Roku.
“Alison is extraordinarily well-respected throughout the promoting ecosystem for her give attention to partnership in addition to her modern management within the Related TV and digital advert house,” Marshall mentioned. “As a pioneer of the shift to data-driven promoting, Alison introduced instrumental worth to {the marketplace} at massive, and I’ve little doubt her acumen and expertise will carry unbelievable worth to our workforce. Karen Kovacs has been important within the collaboration and progress of our enterprise partnerships with purchasers, and I couldn’t be extra thrilled to have these two gifted executives be part of our broader management workforce in advancing our division ahead.”
