I don’t typically get requested concerning the telephones I’m testing after I’m out and about, until it’s a folding telephone. Then I often hear some model of the identical factor: “Oh, I considered getting a kind of! However then I simply received a [insert slab-style phone name here].” My anecdotal information matches the precise gross sales figures; there are a lot of extra folks inquisitive about folding telephones than there are consumers of folding telephones. Samsung would very very like that to not be the case, and, by all indications, it’s about to tug out all of the stops at at its Unpacked occasion on July ninth. However is placing the Extremely identify on a folding telephone sufficient?
The weak gross sales should not for lack of making an attempt — Samsung has been making an attempt to promote us on foldables for chunk of the final decade, and Google additionally received within the recreation a few years in the past. Motorola has had substantial success promoting clamshell-style flip telephones; Counterpoint Analysis discovered that the model’s foldable market share grew 253 % year-over-year in 2024. However that’s a much bigger piece of a really small pie. TrendForce estimated that foldables made up simply 1.5 % of the general smartphone market in 2024. Within the US, Samsung was the earliest and loudest folding telephone maker, however a half dozen iterations of folding telephones hasn’t managed to make a big dent.
The corporate has all however confirmed that we’ll get an Extremely-branded Fold for the primary time, with a thinner profile to rival the current efforts from Honor and Oppo. The Z Flip 7 is prone to get a much bigger, Razr-style display screen that covers many of the entrance panel, and we’d see a less expensive FE model with the previous cowl display screen design. That each one appears to handle a few frequent complaints about foldables: they’re too expensive and include too many tradeoffs in comparison with a slab-style telephone.
I’m not fairly positive it’ll be sufficient, although. Foldables stay extra prone to wreck from mud than a normal flagship telephone — and repairs might be pricier. Regardless of saying years in the past that it’s pursuing full dustproofing, Samsung doesn’t appear to have cracked the code on a totally IP68-rated foldable simply but. Taking an opportunity on an costly telephone that’s much less sturdy than your typical $1,000 flagship? That’s form of a giant ask, particularly with costs on all the things else we purchase going up, too.
It’s not all doom and gloom for foldables, nonetheless. Analysts are placing quite a lot of inventory in rumors of a folding telephone from Apple coming in 2026. An iFold or no matter it is likely to be referred to as may assist broaden the market, a minimum of within the US, and perhaps that rising tide would float Samsung’s boat, too. Perhaps a few new fashions hitting totally different worth segments is sufficient to get Samsung’s marketshare rising once more — a technique that has labored properly for the corporate previously. Perhaps an Extremely foldable with extremely specs will persuade some individuals who have been on the fence about folding telephones. And if anybody was holding out for an additional hinge, properly, Samsung would possibly simply have that lined, too.
Pictures by Allison Johnson / The Verge
