Snapchat has launched Sponsored AI Lenses, a brand new promoting format powered by the corporate’s proprietary Generative AI expertise. This new characteristic is designed to supply manufacturers a inventive and interactive solution to join with Snapchat’s person base by putting shoppers on the middle of AI-powered, branded experiences.
In line with Snapchat, Sponsored AI Lenses permit customers to visualise themselves in imaginative eventualities, similar to carrying ‘90s hairstyles, exploring the Wild West, or showcasing high-fashion runway types. These personalised, AI-driven photos goal to reinforce self-expression whereas selling model visibility amongst pals.
“With developments in AI reworking the way in which we create and join, we’re excited to introduce Sponsored AI Lenses, a brand new advert format powered by Snap’s proprietary Generative AI expertise,” the corporate acknowledged in its announcement.
The brand new format permits manufacturers to achieve excessive visibility by positioning their lenses on the forefront of the Snapchat Digital camera. Snapchat stories that this placement can generate 25–45% extra impressions in a single day.
A number of manufacturers and artists have already utilized Sponsored AI Lenses in current campaigns. Uber launched its “My Thanksgiving Vibe” AI Lens, providing customers a festive expertise, whereas Tinder launched a playful “My 2025 Relationship Vibe” AI Lens for New 12 months’s Eve. Coldplay used the format to immerse followers in a digital universe in the course of the launch of Moon Music. Snapchat famous that these campaigns achieved higher-than-average engagement, with customers spending extra time interacting with Sponsored AI Lenses in comparison with normal codecs.
Over the previous two years, Snapchat has been growing its Generative AI capabilities to streamline advert manufacturing. The corporate states that Sponsored AI Lenses get rid of the necessity for conventional 3D and VFX design, changing them with AI-generated templates that cut back manufacturing time and value.
“This expertise fuels creativity with distinctive, sudden visuals that assist elevate model storytelling and deepen engagement,” Snapchat defined.
Sponsored AI Lenses seem within the Lens Carousel, the place greater than 300 million Snapchatters have interaction with augmented actuality experiences every day. Snapchat says it plans to proceed enhancing these instruments to help advertisers in delivering modern, AI-driven model experiences.
“We look ahead to persevering with our work to assist advertisers keep on the forefront of AI-powered creativity and convey their model to life for Snapchatters in completely new methods,” the corporate acknowledged.
