Snapchat has launched a brand new subscription tier that gives entry to a wider choice of lenses and augmented-reality experiences. The Lens Plus subscription prices $8.99 monthly and can embrace lenses made by Snapchat and “choose” creators to begin, akin to an unique AI-powered video lens and a Bitmoji recreation lens.
Together with entry to “lots of” of various lenses, Lens Plus comes with the identical advantages as a $3.99 / month Snapchat Plus subscription, which incorporates entry to early and unique options, like the power to make use of wallpapers with chats and Bitmoji backgrounds.
This week, Snap introduced that it plans to begin promoting its AR glasses, Specs, to the general public in 2026. Snap CEO Steven Spiegel informed my colleague Alex Heath that he believes lenses, which presently have 400,000 builders constructing them, will make Specs stand out from different AR glasses.
Snapchat says Lens Plus will add new AR experiences every week, and it additionally plans to let creators receives a commission for creating unique lenses as effectively.
