Lower than half of the five hundred conferences and occasions professionals surveyed by American Specific World Enterprise Journey have clear objectives and motion plans associated to sustainability. Nevertheless, 54% think about it extremely necessary of their planning for subsequent 12 months.
In line with the survey for the 14th annual World Conferences and Occasions Forecast, 47% have outlined sustainability objectives and an motion plan, 23% have outlined sustainability objectives however no motion plan, 9% have an motion plan however no outlined sustainability objectives and 4% don’t have sustainability objectives or an motion plan however are planning implementation within the subsequent 12 months.
Sustainability Impacts Assembly Location Choices
Gerardo Tejado, senior vp, skilled providers, Amex GBT, mentioned corporations are beginning to take a look at CO2 consumption when deciding on assembly places. “There may be additionally extra of a deal with native sourcing and meals waste administration,” mentioned Tejado in a session at IMEX America 2024.
Cities that supply sustainable choices like environmentally-friendly venues, electrical automobile choices, and eco-friendly insurance policies are attracting the curiosity of planners. They embody London and Paris.
Budgets to Improve
Tejado additionally highlighted that two-thirds of assembly planning professionals count on a bigger assembly price range subsequent 12 months.
Inside conferences are notably fashionable. Content material continues to be the first driver of attendee acquisition. It’s extra necessary than the venue or vacation spot, mentioned Tejado. “Assembly professionals must be extra strategic in creating content material and memorable experiences,” he mentioned.
In line with the forecast, 38% of assembly professionals prioritize content material and 27% venue.
Assembly Spend by Area
In line with the forecast, 70% of assembly professionals in North America count on their assembly spend to extend in 2025 in contrast with 72% in 2024. In Europe, 65% count on their assembly spend to extend within the subsequent 12 months, whereas in Asia Pacific and Latin America, this quantity stands at 70%.
Prime Assembly Locations
The rating additionally identifies the highest assembly locations for 2025.
In North America, New York surpasses Las Vegas because the go-to vacation spot for company conferences. Tejado attributes this to the rise in inside conferences with brief lead instances.
North America
New York
Chicago
Miami
Las Vegas
Dallas
In Europe, Madrid has moved above Barcelona for the primary time. It locations behind London. As well as, Berlin has made the highest 5 for the primary time. Tejado attributes this to the truth that Berlin is cost-effective. The highest 5 locations in Europe, Center East, and Africa (EMEA) for 2025 are:
London
Madrid
Barcelona
Paris
Berlin
In Latin America, Cancún has jumped to the highest spot from fourth final 12 months, with Mexico Metropolis dropping all the way down to the second spot. Buenos Aires jumped from fifth to 3rd, Costa Rica is a brand new entry to the highest 5, and São Paulo dropped from third to fifth.
Cancun
Mexico Metropolis
Buenos Aires
Costa Rica
São Paulo
Within the Asia-Pacific area, the highest three remained the identical as final 12 months, however Hong Kong and Sydney switched locations.
Singapore
Tokyo
Bangkok
Hong Kong
Sydney
The entire World Forecast from Amex GBT Conferences & Occasions is accessible right here.
