A web-based survey could be a helpful strategy to join along with your prospects whereas studying extra about their likes and pursuits.
They go method past SurveyMonkey, with loads of platforms providing inventive, enjoyable and attention-grabbing ballot constructing companies. Use them to help in product improvement, measure buyer satisfaction, set up market developments or take a look at a marketing campaign.
Key survey options which may help your enterprise
When you’re new to survey instruments, you could not know which options to look out for – however a few of these would possibly swing your resolution.
Widespread options embrace:
Query varieties
Choices to skip
Knowledge export
Customisation
Reporting and analytics
Computerized knowledge assortment
Embedding
Surveys in several languages
App integration – Salesforce, Google Sheets, Google Docs, HubSpot, MailChimp
E-mail advertising and marketing
Branching/skip logic – the flexibility to maneuver respondents to a distinct query or web page primarily based on their response to a sure query
Customisable firm branding
What to pay attention to
The one actual limitations to pay attention to are the options you can’t get within the free model. On some platforms there’s little distinction between the free and premium variations whereas others are stingy of their free providing.
We’ve included a few of the options within the paid-for variations to provide you an concept of how beneficiant the free variations are and through which areas.
On-line Survey Platforms reviewed
SurveyMonkey®
That is the primary identify many affiliate with on-line surveys.
Nonetheless, they solely give customers the choice to ship surveys with as much as ten questions and consider as much as 25 responses per survey. That’s not so beneficiant in comparison with another platforms, suggesting that they is perhaps resting on their reputation relatively than providing a aggressive product.
There’s no alternative to trial one of many paid variations both, so that you’ll should dive straight into cost if you wish to have a go. Beware: they auto-renew on their premium plans so it’s simple for the annual funds to sneak previous you.
On the constructive facet, it’s simple to make use of for newcomers or someone trying to do small-scale analysis, you’ve bought loads of on-line tutorials in the event you get caught, and there’s 24/7 e mail help.
Examples of extras in paid variations: Shared asset library, limitless surveys, limitless questions and limitless responses, multilingual surveys, settle for funds, knowledge visualisations, premium themes.
Worth for paid variations
Commonplace Month-to-month: £75 pcm – Limitless surveys, limitless questions per survey, 1,000 responses per thirty days
Benefit Annual: £33 pcm (£396 billed yearly) – Limitless surveys, limitless questions per survey, 15,000 responses per 12 months, £20 per further consumer
Premier Annual: £99 pcm (£1,188 billed yearly) – Limitless surveys, limitless questions per survey, 40,000 responses per 12 months
Crew Packages: £20 per further consumer for Benefit and £59 per consumer for Premier
Enterprise: Bespoke
Google Types
Google Types is one other one you could be accustomed to. It’s quite simple to make use of and you’ll comply with up your analysis by analysing knowledge in Google Sheets.
The private model is free however the enterprise variations include a month-to-month price, so once more, it’s higher for small-scale analysis.
It’s spectacular for a free service although, with the flexibility to insert photos and YouTube movies mixed with the collaboration capabilities you see in Docs, Sheets and Slides.
Examples of extras in paid (enterprise) variations: 2TB of cloud storage, enterprise e mail by way of Gmail, shared calendars, knowledge loss prevention, quizzes, Gemini AI assistant.
Worth for paid variations
Small Enterprise: £14 pcm
Enterprise: Bespoke
ProProfs Survey Maker
ProProfs Survey Maker say that they consider their software program may help you’re employed higher, get smarter staff and create happier prospects.
The free model contains 50 responses per thirty days, limitless surveys, ballot maker, 100+templates, sidebar types, integrations, These are simple to create with no coding expertise vital.
A 15-day free trial is out there on the entire packages.
ProProfs’ free model is right for individuals who simply need to create numerous surveys. If you would like extra when it comes to firm branding in your surveys, buyer help and superior reporting, go along with one of many paid choices.
Examples of extras in paid variations: Limitless responses and types, AI assist for type creation, customized scoring, NPS surveys, and superior analytics.
Worth for paid variations
Necessities: $19.99 pcm – 1,000 e mail sends per thirty days
Premium: $49.99 pcm – 5,000 e mail sends per thirty days
Enterprise: $149.99 – 5,000 Customized pageviews and e mail sends
White Label Package deal – $300.00 per 12 months
Crowdsignal
Crowdsignal affords limitless polls and surveys that allows you to add quizzes, polls and pictures. You’ll be able to combine the platform with WordPress for an easy-to-navigate dashboard.
When evaluating the value plans, one downside that we may see is that the free model has Crowdsignal branding which can battle with your individual branding, particularly in the event you’re extra established. It has limits on knowledge exporting, and ballot voting and report filtering are restricted too, which may hinder your objectives.
Examples of extras in paid model: A number of consumer accounts, superior reporting, use your individual area identify, 24/7 e mail help, multilingual packages, superior API entry.
Worth for paid variations
Premium: $15 a month
Enterprise: $45 a month
Crew: $29 per further consumer
SurveyPlanet
On first look, SurveyPlanet is a extra visible platform which is extra suited to a inventive firm or model. It has a responsive structure for these anticipating lots of solutions by way of cell. What’s extra, surveys could be introduced in over 20 languages together with English, Spanish, Chinese language and Arabic.
The free model affords fairly an honest bundle: Limitless surveys, questions and responses, plus the flexibility to delete undesirable contributors, embed surveys and put them on social media. 30 languages are supported. Fundamental reporting. Fundamental themes. Archiving. Plus different helpful parts.
Examples of extras in paid model: Add photos, export outcomes, customized themes, query branching, survey size estimate, white labeling, AI help for creation and evaluation of surveys.
Worth for paid variations
Professional: $20 per thirty days (or $180 a 12 months)
Enterprise: $350 per 12 months
Typeform
Typeform is named the conversational survey creator, the place you possibly can insert GIFs, photos and video in addition to making a customisable welcome display. It additionally has Google Sheets and MailChimp in-built.
TrustPilot critiques are overwhelmingly constructive, with many commenting on the fantastic thing about the surveys. Be aware that it’s very costly for each paid variations so if you need to go a step up, be sure you’re utilizing Typeform commonly.
Examples of extras in paid variations: File uploads, respondent notifications, logic bounce, premium themes and fonts, customized subdomains, recall data, extra app integrations.
Worth for paid variations
Fundamental: £21.00 a month – 100 responses pcm
Plus: £41.00 a month – 1,000 responses pcm
Enterprise: £66.00 a month – 10,000 responses pcm
Enterprise: Bespoke
Jotform
A drag-and-drop type builder with many integrations.
The free model will get you: 5 types per thirty days, 100 month-to-month submissions, 100MB house. Conditional logic and built-in AI brokers even within the free model.
Worth for paid variations
Bronze: $34 per thirty days – 25 types, 1,000 submissions
Silver: $39 per thirty days – 50 types, 2,500 submissions
Gold: $99 per thirty days – 100 types, 10,000 submissions
Enterprise: Bespoke
Zoho Survey
You will have seen Zoho earlier than – in addition they provide CRM programs. On its survey facet, you possibly can embed your limitless questionnaires (with as much as ten questions and 100 responses per survey) and combine the platform with Slack for simple communication amongst your workforce. It’s bought an interface that’s clear with out being plain and boring and you’ll add a quick-fire pattern query by e mail for a handy guide a rough return.
You’ve additionally bought the flexibility to share on social and export to PDF.
Instance of extras in paid variations: Actual-time responses, multilingual surveys, Shopify integration, Zendesk integration, sentiment evaluation, superior customisation and white labels, NPS
Worth for paid variations
Fundamental: £5.94 pcm – 12,000 responses per 12 months
Plus: £25.00 pcm – Limitless responses
Professional: £35.00 pcm – Limitless responses
Enterprise: £74.00 pcm – Limitless responses
SmartSurvey
UK-based and GDPR compliant, so your knowledge shall be saved and processed right here within the UK “in your peace of thoughts”.
Priding itself as a substitute for SurveyMonkey, the free model of SmartSurvey helps you to create limitless surveys (with restricted questions and responses) and two monitoring hyperlinks in addition to delivering your survey leads to actual time.
Extras in paid variations: A number of consumer accounts, limitless questions and responses, customized themes and branding.
Worth for paid variations
Professional: £30.00 per thirty days (ex.VAT)
Enterprise: £50.00 per thirty days (ex.VAT) – £30.00 per further consumer pcm
Enterprise: Bespoke
SurveyLegend
SurveyLegend helps you to create three surveys with limitless questions and 1,000 responses on its free providing. Layouts are vibrant and visible which is ideal for growing a product or attending to know prospects in a extra enjoyable and light-hearted method. Reside analytics allow you to see what’s coming in and determine early developments however sadly you possibly can’t filter the outcomes for deeper insights.
Once more, they’re best in the event you’re anticipating numerous cell responses as you need to use mobile-friendly themes. Plus, you possibly can pep them up with emojis if that’s in step with your branding.
You’ll be able to’t export knowledge until you go for a paid bundle although, which shall be a major sticking level for some companies.
Examples of extras in paid variations: Limitless surveys, photos and responses, superior branching, knowledge filtering, no adverts.
Worth for paid variations
Professional: $15 per thirty days – 20 surveys
Enterprise: $25 per thirty days – limitless surveys
Legendary: $65 per thirty days – limitless surveys
Microsoft Types
Not precisely free – until you have already got a Microsoft 365 plan, through which case it’s a part of the suite of instruments. Specific benefits of utilizing this bundle can be its integration with the 365 instruments suite (together with Excel).
PricingThe private plan for a Microsoft 365 account is £8.49 a month. Enterprise plans vary from: Fundamental (£4.60 pcm per consumer), Apps for enterprise (£8.10 pcm per consumer), Enterprise Commonplace (£9.60 pcm per consumer), Premium (£16.90 pcm per consumer).
So, which of those free on-line survey platforms is one of the best?
It will range relying on what sort of enterprise you might be and what wants you might have. It’s clear already that there are some stronger than others, however let’s break it down by kind of enterprise.
All-rounder
SurveyPlanet are a significant contender as they supply a lot on their free model, masking a substantial amount of your enterprise researching wants.
For simplicity
Google Types is among the quickest to set-up and outcomes could be built-in with instruments like Google Sheets with 1 click on. Microsoft Types can also be comparatively simple to make use of and has a clear, intuitive interface.
For customising
Typeform provides you the flexibility so as to add GIFs, photos and movies and make a customized welcome display.
For worldwide audiences
SurveyPlanet works for small companies reaching a worldwide market. It’s one of many few free variations to supply correct multilingual survey means.
Learn extra
The important information to buyer churn: what’s it and the way do I cut back it?
Maximising the worth of zero-party knowledge to enhance buyer experiences – Zero-party knowledge refers to data that prospects deliberately share with a model, usually in change for personalised content material and experiences.
