On this episode, Melinda Emerson welcomes Mitch Axelrod to debate the intricacies of mental property (IP) licensing for small companies. Mitch shares his private journey within the licensing area, providing insights into figuring out and defending IP successfully. They discover frequent pitfalls in licensing negotiations and supply sensible tricks to navigate these challenges.
Mitch Axelrod is a 45-year entrepreneur, speaker, coach, advisor, and #1 Wall Road Journal, Barnes & Noble, and Amazon bestselling creator. He has delivered 3,500 seminars, workshops, keynotes, and training clinics to greater than one million folks on enterprise, entrepreneurship, gross sales, management, values, and mental property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his shoppers generate $3 billion in income. For extra info:
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This week on SmallBizChat Podcast:
Licensing your mental property generally is a profitable solution to generate income, particularly if you collaborate with companions who can successfully deploy your IP.
Small enterprise homeowners ought to concentrate on figuring out how their IP can be utilized by others, shifting the dialog from promoting to creating revenue partnerships.
Defending your mental property by clear agreements and authorized recommendation is important to safeguarding your property whereas maximizing their worth by licensing offers.
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