Swapcard, the main occasion engagement platform, at the moment launched its newest report, The State of Occasion Engagement, providing deep insights into how occasion organizers and exhibitors can unlock new ranges of success by addressing typically missed gaps in engagement. Analyzing over 2000 world occasions and a couple of.5 million members, the report sheds gentle on underused methods and stunning blind spots in occasion administration and exhibitor efforts.
Key Findings Embody:
Pre-event momentum: Networking and lead era peak earlier than the occasion, with 67% of networking and 40% of leads occurring earlier than the occasion begins.Lead era past badge scanning: 75% of lead era occurs exterior of badge scanning, indicating a shift towards various strategies of connecting with attendees.Simple methods to extend exhibitor ROI: Exhibitors miss out on greater than 60% of attendee outreach because of unaccepted connection requests. This will simply be solved with higher follow-up processes and smarter planning.AI-driven success: AI suggestions have confirmed to extend connection requests by 47%, demonstrating that expertise is essential to optimizing networking.
“The info confirms what we have lengthy suspected: many occasion organizers and exhibitors are usually not leveraging occasions at their full potential. The aim of this report is to disclose hidden alternatives that may drastically improve occasion outcomes and enhance our business total,” mentioned Baptiste Boulard, CEO of Swapcard.
The State of Occasion Engagement is now accessible for obtain. To be taught extra about the important thing findings, go to Swapcard.com
