#Smallbizchat Podcast LIVE is a month-to-month video interview present the place small enterprise house owners can get solutions to their questions.
The main target of #Smallbizchat is to finish small enterprise failure by serving to members succeed as your personal boss.
Please be part of us dwell each third Wednesday of the month from 8-9 pm ET Stay on my SmallBizLady Fb Web page, YouTube Channel and LIVE on Twitter.
Tips on how to License and Promote Your Content material
Mitch Axelrod is a 45-year entrepreneur, speaker, coach, advisor and #1 Wall Avenue Journal, Barnes & Noble and Amazon bestselling writer. He has delivered 3,500 seminars, workshops, keynotes, and training clinics to greater than 1,000,000 individuals on enterprise, entrepreneurship, gross sales, management, values, and mental property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his purchasers generate $3 billion of income. For extra info:
SmallBizLady: What’s a licensing deal, and the way can companies use it to generate passive earnings?
Mitch Axelrod: A licensing deal is just giving one other occasion the precise to make use of, promote, re-license or deploy one thing you personal. It may very well be a product, course of, invention, software program, info, schooling, framework, system, blueprint, advertising technique and the listing goes on. By permitting one other firm or group of people to make use of your IP you possibly can create a passive income stream.
Case research:Mitch and MONY.Joe Polish.
SmallBizLady: How do you establish a deal’s proper licensing payment or royalty construction?
Mitch Axelrod: Each deal is individually negotiated. You may analysis and examine pricing and royalty constructions by trade requirements. The bottom line is the deal needs to be worthwhile for the licensee. The attractive half about licensing is that you could construction a distinct take care of every firm licensing the identical product.
SmallBizLady: What are widespread errors enterprise house owners make when negotiating licensing offers?
Mitch Axelrod: An enormous mistake is being in promoting or pitching mode slightly than collaboration and creation. Licensing is a revenue partnership not a transaction. One other is coming into the dialog with assumptions, preconceived notions and stuck pondering. We wish to be open to discovering new and higher methods to monetize our IP that come from collaborative dialog slightly than scripted presentation.
How giving a TEDx speak can profit your small business
Dr. Dan Younger is a dynamic entrepreneur, TEDxWilmington organizer, and founding father of Prepared Speaker One. With a ardour for empowering people and companies, he has devoted his profession to serving to individuals construct generational wealth by schooling, private growth, and impactful communication. Because the driving pressure behind TEDxWilmington, Dr. Younger has created a platform for thought leaders to share transformative concepts. By way of Prepared Speaker One, he equips aspiring audio system with the instruments to grow to be influential communicators. For extra info: tedxwilmington.web
SmallBizLady: How can delivering a TEDx speak elevate your private model and place you as an authority in your trade?
Dr. Dan Younger: A TEDx speak establishes you as a thought chief by offering a reputable, high-profile platform to showcase your concepts. TEDx has world recognition, and the format forces you to distill your experience right into a compelling and concise presentation. This positions you as an authority and a go-to knowledgeable in your trade. If accomplished appropriately, your speak can have a ripple impact—resulting in talking engagements, media interviews, and enterprise alternatives.
SmallBizLady: What are the important thing advantages of a TEDx speak for enterprise house owners trying to appeal to extra purchasers or alternatives?
Dr. Dan Younger: 1. Credibility & Authority – TEDx is a globally revered model. You probably have a TEDx speak, it instantly boosts your credibility.
Mass Publicity– The TEDx platform has a built-in viewers, and in case your speak resonates, it will possibly attain hundreds and even tens of millions of views.
website positioning & On-line Presence– TEDx movies rank excessive in search engines like google, guaranteeing that when individuals Google you, they see a high-quality, well-produced speak.
Networking Alternatives – It opens doorways to collaborations, partnerships, and invites to talk at different high-level occasions.
Lead Era – A well-crafted speak can appeal to best purchasers by demonstrating your experience in an enticing manner.
SmallBizLady: What methods can enterprise house owners use to show their TEDx speak right into a lead era instrument?
Dr. Dan Younger: 1. Strategic CTA (Name-to-Motion) – Whilst you can’t overtly promote in a TEDx speak, you possibly can craft a compelling message that naturally leads individuals to hunt extra from you.
Web site & E mail Seize– Have a touchdown web page linked within the video description the place individuals can entry bonus materials, free sources, or join your e-newsletter.
Social Proof & Testimonials– Use clips out of your speak in promotional supplies and testimonials to strengthen your authority.
Observe-Up Engagement– Share your TEDx speak in e mail campaigns, social media, and straight with prospects to spark conversations.
SmallBizLady: How can repurposing TEDx content material (movies, transcripts, key quotes) enhance your advertising and visibility?
Dr. Dan Younger: Repurposing your TEDx speak multiplies its impression. Use these methods:
Break the speak into brief clipsfor Instagram, LinkedIn, and TikTok.
Extract key quotesand flip them into graphics for social media.
Write weblog postsexpanding in your TEDx matter.
Use the transcriptto create a downloadable e-book or course materials.
Embed the video in your web site and in your e mail signature to extend visibility.
Tips on how to Reinvent a Legacy Enterprise
Wealthy Trotter is CEO Rosati Ice, a enterprise that’s over 100 years previous. Because the oldest of 13 youngsters, a West Level Graduate and Military Veteran, Wealthy is a pure born chief. After leaving the navy, Wealthy returned to Pennsylvania and started work together with his father within the tender pretzel enterprise. 25 years in the past, he and a associate purchased Rosati Ice which isn’t solely America’s First but additionally the World’s Greatest Italian Ice. Rosati Ice cups are supplied in faculties throughout the nation and are made to fulfill the rules of dietary lunch packages. His opinion, recommendation and steering is usually sought-after. Wealthy’ lives based on his mantra: “Do the precise factor, the precise manner, for the precise cause.” For extra info: www.Rosatiice.com
SmallBizLady: You’re the fourth era of your loved ones to steer your small business, what are the important thing challenges of operating a household enterprise?
Wealthy Trotter: Taking the teachings discovered from my father and making use of them to a distinct group of staff members, clients and suppliers. Internally, the problem is all the time to construct a staff of individuals no matter background who deal with their fellow members as household.
SmallBizLady: What’s the most attention-grabbing factor about operating a food-based enterprise?
Wealthy Trotter: Essentially the most FUN factor about operating a food-based enterprise is the fast gratification in watching individuals get pleasure from consuming Rosati Ice! Daring style, clean texture and vibrant colours make Rosati Ice not solely America’s First but additionally the World’s Greatest Italian Ice, and in Philly it’s referred to as (Water Ice).
SmallBizLady: What has been probably the most difficult time you handled in your small business?
Wealthy Trotter: The pandemic compelled the prolonged closure of colleges whose income represented 70% of our pre-pandemic gross sales. The four-year journey by the pandemic holding the enterprise operational couldn’t have occurred with out the nice sacrifice and efforts of our good individuals.
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