Beyoncé is “providing you with excessive vogue with a easy white tee” as the brand new covergirl of Levis newest marketing campaign known as “Reiimagined.”
The ‘Cowboy Carter’ singer who additionally has a tune entitled “Levii’s Denims” on her newest nation album, made headlines yesterday when the marketing campaign debuted and left followers in pleasure.
Slaying within a laundromat setting, Queen B sported a full Levis ensemble together with a crop white tee, with blue hip hugging Levis jean’s, and a denim cowboy hat.
Her platinum blonde hair was complimented with unfastened curls, bringing out her caramel complexion and hazel eyes.
The primary chapter of the marketing campaign “Launderette” is a remake of the model’s iconic 1985 advert that initially featured Nick Kamen strolling within a Fifties launderette, and pouring a paper bag of rocks right into a washer.
As an alternative of rocks, Beyonce is seen throwing a pale of diamonds into the washer alongside along with her Levis denims directed by Melina Matsoukas.
“I’m honored to work with Levi’s to create quintessential American iconography,” expressed Beyonce in a Press Launch. “Denim on denim has typically been seen via a male lens, so this reimagining marketing campaign, which celebrates the enduring feminine perspective, is necessary to me.”
Beyoncé is proving that she is a pressure to be reckoned with. Along with her Cécred haircare line, whiskey model SirDavis, and Levis marketing campaign, she is diversifying and displaying off her enterprise acumen.
What say you? Sizzling! or Hmm…?
Photograph Credit score: @Mason.poole
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