QR codes have turn out to be a normal up to now few years for the whole lot from viewing the menu at a restaurant to getting into your frequent buyer quantity on the grocery store. However how can planners use them for occasions?
Skift Conferences requested Joep Leussink, the pinnacle of progress at AddEvent, to spell out the advantages of together with QR codes at your conferences.
Skift Conferences: How are you going to use a QR code in an invite?
Leussink: QR codes in invites enable attendees to immediately save occasion particulars, together with time, location, session information, and reminders, which might be instantly saved to an attendee’s calendar. Attendees typically misplace affirmation emails, overlook occasion element,s or turn out to be overwhelmed with last-minute scheduling conflicts.
As soon as the occasion is saved, it’s like a built-in reminder system. As an alternative of counting on attendees to test their inboxes, the occasion is already scheduled into their day, making it far much less possible they’ll overlook or double-book.
Skift Conferences: How are QR codes helpful at an occasion, different than simply for checking in?
Leussink: QR codes can drive engagement throughout the complete occasion expertise – from the second somebody registers to post-event follow-ups.
In the course of the occasion, QR codes on signage and lanyards can present entry to dwell schedules and networking instruments. They will present the organizer with insights on which classes or areas of the occasion had the very best engagement. You should use them to hyperlink attendees to speaker slides or bonus content material. Publish-event, they are often positioned on exit signage, packages, and digital follow-ups to drive attendees to recordings, surveys, and particulars about future occasions.
Skift Conferences: What are among the frequent errors occasion organizers make with QR codes?
Leussink: One isn’t together with a transparent name to motion (e.g., ‘Scan to Add to Calendar’), so attendees know what they’re scanning. A QR code that redirects individuals to a homepage simply creates frustration; it ought to hyperlink on to related, mobile-friendly pages. And naturally, be sure that the code is working correctly.
Placement is one other one: QR codes must be at eye degree on supplies the place attendees naturally work together, whether or not that be on registration tables, session handouts or identify badges.
Skift Conferences: How does your free ‘Add to Calendar’ QR code work?
Leussink: Planners can create an occasion in AddEvent that can robotically generate a free QR code for his or her advertising and marketing supplies. The ‘Add to Calendar’ button is customizable, might be built-in into web sites ,and takes daylight financial savings time and time zones into consideration. (The restrict is 100 customers for the free plan.)
