6 Suggestions for Selling Your Occasion on TikTok

Learn on for our rundown on the right way to develop on TikTok with out spending a dime, then try our accompanying weblog on the right way to get began with paid occasion advertising and marketing on TikTok. Now, let’s dive into our ideas to assist your occasions go viral!

1. Grasp The Hook

Customers are regularly scrolling by way of their For You pages, which suggests you might have three seconds to seize their consideration earlier than they swipe to the following video. By peaking their curiosity instantly, they’ll be extra prone to watch till the tip to see what occurs. A hook might be one thing so simple as a blurb of textual content with a voiceover (e.g., “You received’t consider this…” or asking a rhetorical query). Your hook ought to clarify why watching your content material is efficacious to the viewer, whether or not it’s giving them ideas, serving to them save time, or inviting them right into a once-in-a-lifetime expertise.

2. Make Your Movies Partaking

To get viewers to look at your whole video, preserve them brief, eye-catching, and punchy. Whereas TikTok lets creators make movies as much as 10 minutes lengthy, it’s greatest to maintain most of your TikToks between 15 to 30 seconds and not more than 60 seconds. Inside TikTok itself or utilizing a third-party editor like CapCut, you may add in fast transitions, sound results, and captions to assist preserve viewers’ consideration. For instance, in the event you’re filming a fast tour of your occasion grounds, attempt chopping to completely different angles with fast transitions between them, layer in a trending sound chunk, and use bold-colored textual content all through. Then, in your put up’s caption, embody a call-to-action or query that encourages folks to remark and preserve the dialog going!

Bear in mind: in terms of TikTok, at all times movie your movies vertically, and make any textual content you add in entrance and middle. We don’t need it hiding behind your caption or sidebar icons!

3. Discover New Concepts

Time to get inventive! Discover developments (like utilizing fashionable sounds, stitches, duets, or challenges) and do your personal spin on them to place the main focus again in your occasion. TikTok’s algorithm likes to push movies that check out their latest launches, so preserve a watch out for any new options and use them to your benefit. Watch different creators in your TikTok occasion area of interest too, and see if any of their movies spark concepts for yours. As an example, in the event you’re internet hosting a competition, interview a few of your attendees and get them to share tales like their funniest live performance moments or that one time they went crowd browsing. When you’re at it, why not attempt doing a problem or dance along with your occasion employees? Bear in mind, the extra enjoyable you might have with these movies, the extra probably your viewers will take pleasure in them, too!

4. Categorize Your Movies

With over 1 billion movies watched per day on the platform, TikTok is now changing into a content material search engine much like YouTube. Due to this, you’ll need to embody textual content within the video itself, your caption, hashtags, and the duvet picture that displays your occasion’s area of interest (e.g., sports activities, music, fandom) and what your video’s about. That means, your video will extra probably seem when TikTok customers seek for comparable content material. For instance, in the event you’re internet hosting a live performance with a preferred headliner, you would embody the band’s identify and ‘dwell present’ key phrases in your video textual content and caption to ensure it’s categorized accurately and it’s proven to followers of the band. Use between 5-8 hashtags complete, every associated to your video’s subject. Keep away from together with a couple of basic hashtag like #fyp, #foryou, or #viral). Lastly, tag your location to assist viewers in your space extra simply uncover your occasions, and hopefully get them to purchase tickets to your subsequent one!

5. Get Attendees Concerned

Encourage your attendees to make TikToks at your occasion and tag you in them! This user-generated content material is a strong approach to have interaction your present viewers on a deeper degree and acquire extra publicity from their followers, and you’ll even repost their movies to complement your personal stream of content material. Attendees may put up a humorous second out of your conference’s Q&A panel or a clip of them jamming out at your live performance. They might even put collectively a spotlight reel of their thrilling day at your occasion. To take this to the following degree, host a contest for individuals who tag you of their occasion TikToks and supply them the possibility to win some unique prizes!

6. Be Constant

Whereas influencers could put up as much as a number of occasions per day, posting even simply 1-3 occasions per week could be efficient. The bottom line is to remain constant. To assist with this, put collectively a content material schedule and construct in time to create, edit, and put up your content material to TikTok. Batching TikTok occasion content material (the place you movie and create a number of movies on a selected day) might help you effectively use your time as effectively. You could even take into account hiring a devoted content material creator to your occasions, in case you have the finances for it.

Finally, TikTok is the proper alternative to get extra folks than ever enthusiastic about your occasions. You simply have to be persistent with it and keen to experiment to find what sort of content material resonates essentially the most along with your viewers. Now, let’s put your TikTok occasion advertising and marketing abilities to motion!