Interactive ground plans supplier ExpoFP and Occasion know-how platform Swapcard announce a brand new partnership, serving commerce present organizers trying to streamline occasion operations and improve income alternatives. This collaboration, complemented by blue dot navigation from Crowd Linked, integrates occasion know-how software program with digital ground plans and wayfinding. The platform has each net and cell variations.
The tech saves useful time in occasion administration processes. Because of the integration, all details about exhibitors is routinely up to date, guaranteeing that guests will constantly have entry to the newest model of a ground plan. This eliminates the necessity for managers to contact the assist crew each time there are adjustments to the ground plan or exhibitor data.
One of many standout options of this partnership is the potential to extend alternatives for income era.
Swapcard’s sponsorship options embrace web page promotions, strategically positioned commercials, sponsored classes, and push notifications, providing organizers the chance to earn as much as 40% extra on sponsorship packages, relying on the extent of sponsorship and options included.
ExpoFP enhances this with sponsorship choices equivalent to featured listings and emblem placement in cubicles and headers, with a median incomes of $20,000 USD per occasion for organizers. These choices may be included in sponsorship packages.
“Occasion organizers perceive the significance of creating sensible monetary selections, given the challenges of the post-pandemic panorama and the constraints of lowered advertising and marketing budgets. That is why we have launched these sponsorship choices and encourage all occasion organizers to make use of them,” says Ross Sudentas, CEO of ExpoFP.
See the partnership in motion on the Sixth-Eighth of February at ICE Gaming London 2024. This main gaming tech occasion would be the first probability to see Swapcard and ExpoFP working collectively, complemented by location software program companies from Crowd Linked. Collectively, they ship a location-aware cell app with an interactive ground plan and blue dot wayfinding.
“Our collaboration with ExpoFP is enhancing attendee experiences for in-person commerce reveals. Leveraging their specialised map answer, we guarantee seamless navigation and exact wayfinding, bettering engagement and fostering networking interactions onsite. This partnership accelerates map constructing, granting occasion organizers unparalleled autonomy. It highlights our dedication to remaining a frontrunner in business innovation, guaranteeing we offer our purchasers with probably the most superior and trendy occasion options via Swapcard’s occasion know-how platform”, says Baptiste Boulard, CEO of Swapcard.
Swapcard and ExpoFP’s continued collaboration on worldwide commerce reveals marks a big step towards the digitalization of the occasions business.
ExpoFP is an interactive ground plan supplier that goals to find and reserve cubicles, achieve further earnings with sponsorship choices, and make navigation at a commerce present straightforward. Ground plans by ExpoFP are utilized by IMEX, Gitex Africa, CWIEME Berlin, Cash 20/20, Google Cloud, and different commerce reveals all around the world.
About Crowd Linked
Crowd Linked intelligently gathers, processes, and analyzes location information from cell phone apps and sensible tags on a strict first-party-only foundation. Up to now, the know-how has dealt with nearly 3 billion location observations. The corporate’s software program options ship real-time positioning, wayfinding, crowd monitoring, footfall analytics and different location-based perception, geofencing, and personalization.
Organizations unfold throughout 30 international locations, from multinational leisure manufacturers to the operators of particular person premises, license Crowd Linked’s know-how to optimize the bodily buyer expertise.